Brand page · Clothing · Australia
Cotton On traffic, ads & competitors 12.3m visits a month, 126 active Meta ads.
Cotton On — Cotton On is an Australian-born global fashion brand that sells clothing and swimwear. In September 2026 cottonon.com drew an estimated 12.3m visits, down 6% on the month before. It ranks #2 of 12,275 Clothing brands in Australia and holds a 1.8 Trustpilot rating over 449 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026
About the store
Cotton On is an Australian-born global fashion brand that sells clothing and swimwear.
01 · Traffic
Cotton On website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Cotton On drew an estimated 12.3m visits in September 2026, down 6% on the month before and up 7% over three months.
- Worldwide#1,745of 4.5m sites · Top 1%
- In Australia#25of 105k sites · Top 1%
- Clothing, worldwide#110of 459,295 brands · Top 1%
- Clothing, Australia#2of 12,275 brands · Top 1%
12.3m
estimated visits in September
1 mo ▼ −5.7%4 mo ▲ +6.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Cotton On reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Cotton On holds 1.8 out of 5 on Trustpilot over 449 reviews, 61 of them in the last twelve months: 15% of customers give five stars and 76% one star. That volume places Cotton On in the top 20% of the 270,321 Trustpilot pages in the Gravity index.
Women's Clothing Store Clothing Store Men's Clothing Store Children's Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Cotton On best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Cotton On's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Cotton On in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
Cotton On ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Cotton On runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since January 2022 (image, text, video).
Loving denim shortsCotton On6 Oct 2026video
Cotton OnCotton On6 Oct 2026image
Cotton On Women - Romee Shirred Side Maxi Dress - Porcelain A$15Cotton On5 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Cotton On International Pty Ltdverified
Text ad20 Oct 2026Cotton On International Pty Ltdverified
Text ad20 Oct 2026Cotton On International Pty Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Cotton On influencers
The creators who tag @cottonon on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Cotton On competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Cotton On among Clothing brands in Australia. The closest is Joe Fresh, then www2.hm.com, c-and-a.com, fr.cupshe.com, Benetton Group, uniqlo.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Joe Freshjoefresh.com | |||||||
| www2.hm.comwww2.hm.com | |||||||
| c-and-a.comc-and-a.com | |||||||
| fr.cupshe.comfr.cupshe.com | |||||||
| Benetton Groupde.benetton.com | |||||||
| uniqlo.comuniqlo.com |
07 · Company
Who is behind Cotton On?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Cotton On is a company based in Australia, on a domain registered in June 2002. It employs about 92 people.
- Entity country
- 🇦🇺 Australia
- Domain registered
- 10 Jun 2002
- Status
- Operating
- Employees
- 92 on LinkedIn
- Own store
- cottonon.com · Salesforce_commerce
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Cotton On
What people ask Google about Cotton On.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Cotton On a legit company?
According to Gravity by Benchr, Cotton On is a brand based in Australia: its website has existed since June 2002, it sells on a Salesforce_commerce store, it employs 92 people on LinkedIn, it has 1,174,386 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Cotton On reviews: is it worth it?
Customers rate Cotton On 1.8 out of 5 on Trustpilot over 449 reviews, 61 of them in the last twelve months: 15% give five stars, 76% one star. Gravity by Benchr places that review volume in the top 20% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Cotton On?
Cotton On is an Australian-born global fashion brand that sells clothing and swimwear. Gravity by Benchr classifies it under Clothing. Source: Gravity by Benchr product classification.
Cotton On promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Cotton On advertises on Facebook and Instagram and on Google, where its offers often run. Check cottonon.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Cotton On?
Cotton On sells on its own website, cottonon.com, a Salesforce_commerce store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who is behind Cotton On?
Gravity by Benchr records a company based in Australia, whose domain was registered in 2002, with 92 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Cotton On growing?
Yes. Gravity by Benchr estimates about 12,349,700 visits to cottonon.com in September 2026, down 6% in a month and up 7% over three months. Cotton On ranks #2 of 12,275 Clothing brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Cotton On use?
Gravity by Benchr identifies cottonon.com as a Salesforce_commerce store. It advertises through Meta and on Google since January 2022. Source: Gravity by Benchr platform and advertising records.
How much does Cotton On spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Cotton On on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in Australia?
Among Clothing brands in Australia in the Gravity by Benchr index, Cotton On ranks #2 of 12,275 by estimated traffic. Its closest competitors on the same market are Joe Fresh, www2.hm.com, c-and-a.com, fr.cupshe.com and Benetton Group. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Cotton On.