Brand page · Linens & Bedding · United States
Coyuchi traffic, ads & competitors 358k visits a month, 120 active Meta ads, Gravity score 700.
Coyuchi — Coyuchi is an organic bedding brand that sells premium organic cotton bedding, sheets, towels, and sleepwear. The company crafts luxurious, coastal, and vintage-inspired home goods using 100% certified organic fibers. In September 2026 coyuchi.com drew an estimated 358k visits, up 35% on the month before. It ranks #33 of 5,362 Linens & Bedding brands in the United States.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 108 peers: Linens & Bedding brands in the United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Coyuchi is an organic bedding brand that sells premium organic cotton bedding, sheets, towels, and sleepwear. The company crafts luxurious, coastal, and vintage-inspired home goods using 100% certified organic fibers.
01 · Traffic
Coyuchi website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Coyuchi drew an estimated 358k visits in September 2026, up 35% on the month before and up 41% over three months.
- Worldwide#32,551of 4.5m sites · Top 1%
- In United States#10,562of 1.2m sites · Top 1%
- Linens & Bedding, worldwide#124of 24,680 brands · Top 1%
- Linens & Bedding, United States#33of 5,362 brands · Top 1%
358k
estimated visits in September
1 mo ▲ +35.3%4 mo ▲ +41.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Coyuchi reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Coyuchi holds 2.6 out of 5 on Trustpilot over 4 reviews, 3 of them in the last twelve months: 0% of customers give five stars and 100% one star.
Bedding Store Decoration and Interior Design Store Linens Store Cleaning Products Supplier Home Goods Store Rug Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Coyuchi best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Coyuchi sells on Shopify, 87% of its catalogue in stock. The best seller is Organic Waffle Kitchen Towels, Set of 4, at US$48.00, followed by Organic Pillow Protector and Organic Cotton Mattress Pad.
#1Organic Waffle Kitchen Towels, Set of 4CoyuchiUS$48.00In stock
#2Organic Pillow ProtectorCoyuchiUS$44.00–US$54.00In stock
#3Organic Cotton Mattress PadCoyuchiUS$198.00–US$328.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Coyuchi in its comparison group.
- Average rating
- 4.92 / 5
- Rated products
- 21% of the catalogue
- In stock
- 87%
- Upper price quartile
- US$174.00
- Currency
- USD
04 · Ads
Coyuchi ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Coyuchi runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since June 2022 (image, text, video).
Fall Insider Event: Up to 25% OffCOYUCHI8 Oct 2026image
The Softest Organic Sheets on EarthCOYUCHI8 Oct 2026image
Up to 25% Off Naturally Better SleepCOYUCHI7 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Coyuchi, Inc.verified
Image ad20 Oct 2026Coyuchi, Inc.verified
Text ad20 Oct 2026Coyuchi, Inc.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Coyuchi influencers
The creators who tag @coyuchi on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @coyuchi on Instagram, led by Credo Beauty (246k followers, 0.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| CCredo Beauty@credobeauty · 🇺🇸 US | Beauty cosmetics skincare Creator | 246k | 0.1% | 1 | Tagged @coyuchi |
06 · Competitors according to Gravity
Coyuchi competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Coyuchi among Linens & Bedding brands in the United States. The closest is The Linen Company New York, then Down Under Bedding, Boll & Branch, Downright, Red Land Cotton, All Finer Things : Sleep Beautifully.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| The Linen Company New Yorkthelinen.company | |||||||
| Down Under Beddingdownunderbedding.com | |||||||
| Boll & Branchbollandbranch.com | |||||||
| Downrightdownrightltd.com | |||||||
| Red Land Cottonredlandcotton.com | |||||||
| All Finer Things : Sleep Beautifullyallfinerthings.com |
07 · Company
Who is behind Coyuchi?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Coyuchi is a company based in San Francisco, United States, founded in 1991 according to LinkedIn, on a domain registered in December 1999. It employs about 52 people.
- Entity country
- 🇺🇸 United States · San Francisco
- Founded
- 1991, per LinkedIn
- Domain registered
- 30 Dec 1999
- Status
- Operating
- Employees
- 52 on LinkedIn · 11-50
- Own store
- coyuchi.com · Shopify · USD
- Catalogue
- 287 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Coyuchi
What people ask Google about Coyuchi.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Coyuchi legit or a scam?
According to Gravity by Benchr, Coyuchi is a brand based in San Francisco, United States: its website has existed since December 1999, it sells on a Shopify store, it employs 52 people on LinkedIn, it has 109,270 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is Coyuchi?
Coyuchi is an organic bedding brand that sells premium organic cotton bedding, sheets, towels, and sleepwear. The company crafts luxurious, coastal, and vintage-inspired home goods using 100% certified organic fibers. Gravity by Benchr classifies it under Linens & Bedding, with Bedding making up 37% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Coyuchi prices: how much is it?
Coyuchi's best seller, Organic Waffle Kitchen Towels, Set of 4, sells US$48.00 on coyuchi.com. 87% of the catalogue is in stock. Gravity does not track prices daily: check coyuchi.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Coyuchi discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Coyuchi advertises on Facebook and Instagram and on Google, where its offers often run. Check coyuchi.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Coyuchi?
Coyuchi sells on its own website, coyuchi.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Coyuchi?
Gravity by Benchr records a company based in San Francisco, United States, founded in 1991 according to LinkedIn, on a domain registered in 1999, with 52 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Coyuchi growing?
Yes. Gravity by Benchr estimates about 357,800 visits to coyuchi.com in September 2026, up 35% in a month and up 41% over three months. Coyuchi ranks #33 of 5,362 Linens & Bedding brands in the United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Coyuchi use?
Gravity by Benchr identifies coyuchi.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since June 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Coyuchi's ad budget?
Gravity by Benchr does not publish a spend figure for Coyuchi on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Linens & Bedding brands in the United States?
Among Linens & Bedding brands in the United States in the Gravity by Benchr index, Coyuchi ranks #33 of 5,362 by estimated traffic. Its closest competitors on the same market are The Linen Company New York, Down Under Bedding, Boll & Branch, Downright and Red Land Cotton. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Coyuchi.