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  5. Boll & Branch

Brand page · Linens & Bedding · United States

Boll & Branch Top 1% worldwide Top 1% in the United States Top 1% in Linens & Bedding Top 1% in Linens & Bedding in the United States
bollandbranch.com·🇺🇸 United States· Shopify·Since 2013

Boll & Branch traffic, ads & competitors 873k visits a month, 343 active Meta ads, Gravity score 639.

Boll & Branch — Boll & Branch is a luxury home textiles brand specializing in premium bedding, bath, and home essentials made from organic, responsibly sourced materials. In September 2026 bollandbranch.com drew an estimated 873k visits, up 20% on the month before. It ranks #10 of 5,362 Linens & Bedding brands in the United States and holds a 4.6 Trustpilot rating over 494 reviews.

bollandbranch.com@bollandbranch 353kFacebookLinkedIn 14.9kTrustpilot 4.6Meta Ad Library 343

Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
873k
+20% vs. August 2026
Instagram followers
353k
2,345 posts · @bollandbranch
Trustpilot
4.6
494 reviews · 188 in 12 months
Meta ads
343
active · on Google since 2023
Products
77%
in stock
Rank in the United States
#10
of 5,362 in Linens & Bedding
LinkedIn
14.9k
followers · 242 employees
Earned media value
€30.2k
per month, Instagram

Gravity score

639/ 1000 · 9 of 10 indicators rated
Brand Power613
Momentum640
Performance663

Percentiles within 108 peers: Linens & Bedding brands in the United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

Boll & Branch is a luxury home textiles brand specializing in premium bedding, bath, and home essentials made from organic, responsibly sourced materials.

01 · Traffic

Boll & Branch website traffic

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

Boll & Branch drew an estimated 873k visits in September 2026, up 20% on the month before and up 20% over three months.

  • Worldwide#16,106of 4.5m sites · Top 1%
  • In United States#5,316of 1.2m sites · Top 1%
  • Linens & Bedding, worldwide#39of 24,680 brands · Top 1%
  • Linens & Bedding, United States#10of 5,362 brands · Top 1%
Monthly visitssource Sept 2026

873k

estimated visits in September

1 mo ▲ +19.6%4 mo ▲ +20.0%

The monthly curve, 24 months of history and the category comparison.

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Audience by country, free account
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02 · Reviews

Boll & Branch reviews

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

Boll & Branch holds 4.6 out of 5 on Trustpilot over 494 reviews, 188 of them in the last twelve months: 76% of customers give five stars and 16% one star. That volume places Boll & Branch in the top 20% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20%.

Trustpilotclaimed page · read 20 Oct 2026
4.6TrustScore · 494 reviews · 188 in 12 months
Top 20% review volumeTop 20% rating quality
5 ★76%
4 ★2%
3 ★2%
2 ★5%
1 ★16%

Home & Garden

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

Boll & Branch best-selling products

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Boll & Branch sells on Shopify, 77% of its catalogue in stock. The best seller is Signature Hemmed Sheet Set - White, at US$229.00–US$339.00, followed by Signature Hemmed Pillowcase Set - White and Pillow Insert.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Bedding67%
Towels13%
Throw Pillows6%
Arts & Crafts5%

Share of the catalogue by product family.

Activity mixdominant: Linens & Bedding
Linens & Bedding81%
Decor7%
Hobbies & Creative Arts5%
Clothing3%
Bathroom Accessories2%

The dominant category places Boll & Branch in its comparison group.

Prices and ratingsstore data
Average rating
4.70 / 5
Rated products
88% of the catalogue
In stock
77%
Upper price quartile
US$299.00
Currency
USD

05 · Influencers

Boll & Branch influencers

The creators who tag @bollandbranch on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @bollandbranch on Instagram, led by Sandra M Cavallo (375k followers, 2.3% engagement).

Influencersaccounts tagging @bollandbranch · Instagram
AccountProfileFollowersEngagementTagsRelationship
SSandra M Cavallo@oldsilvershed · 🇺🇸 USDecoration garden diy Creator375k2.3%5Tagged @bollandbranch
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Boll & Branch competitors and alternatives

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for Boll & Branch among Linens & Bedding brands in the United States. The closest is Coyuchi, then Brooklinen, Linens And Hutch, Fine Linens, Hoomy, Bonsoirs.

CompetitorsLinens & Bedding · United States · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
Coyuchicoyuchi.com
Brooklinenbrooklinen.com
Linens And Hutchlinensandhutch.com
Fine Linensfinelinens.com
Hoomyhoomy.com.br
Bonsoirsbonsoirs.com
Competitors Gravity finds for Boll & Branch. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare Boll & Branch with Coyuchi

07 · Company

Who is behind Boll & Branch?

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

Boll & Branch is a company based in United States, founded in 2014 according to LinkedIn, on a domain registered in May 2013. It employs about 242 people.

Legal entityGravity index, Nov 2026
Entity country
🇺🇸 United States
Founded
2014, per LinkedIn
Domain registered
2 May 2013
Employees
242 on LinkedIn
DistributionGravity index, Nov 2026
Own store
bollandbranch.com · Shopify · USD
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about Boll & Branch

What people ask Google about Boll & Branch.

11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is Boll & Branch legit?

According to Gravity by Benchr, Boll & Branch is a brand based in the United States: its website has existed since May 2013, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 242 people on LinkedIn, it has 353,367 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

Boll & Branch reviews: is it worth it?

Customers rate Boll & Branch 4.6 out of 5 on Trustpilot over 494 reviews, 188 of them in the last twelve months: 76% give five stars, 16% one star. Gravity by Benchr places that review volume in the top 20% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.

What is Boll & Branch known for?

Boll & Branch is a luxury home textiles brand specializing in premium bedding, bath, and home essentials made from organic, responsibly sourced materials. Gravity by Benchr classifies it under Linens & Bedding, with Bedding making up 67% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

How much does Boll & Branch cost?

Boll & Branch's best seller, Signature Hemmed Sheet Set - White, sells from US$229.00 to US$339.00 on bollandbranch.com. 77% of the catalogue is in stock. Gravity does not track prices daily: check bollandbranch.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.

Is there a Boll & Branch discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: Boll & Branch advertises on Facebook and Instagram and on Google, where its offers often run. Check bollandbranch.com for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where to buy Boll & Branch?

Boll & Branch sells on its own website, bollandbranch.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Who is behind Boll & Branch?

Gravity by Benchr records a company based in United States, founded in 2014 according to LinkedIn, on a domain registered in 2013, with 242 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is Boll & Branch growing?

Yes. Gravity by Benchr estimates about 872,700 visits to bollandbranch.com in September 2026, up 20% in a month and up 20% over three months. Boll & Branch ranks #10 of 5,362 Linens & Bedding brands in the United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does Boll & Branch use?

Gravity by Benchr identifies bollandbranch.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since June 2023. Source: Gravity by Benchr platform and advertising records, November 2026.

What is Boll & Branch's ad budget?

Gravity by Benchr does not publish a spend figure for Boll & Branch on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Linens & Bedding brands in the United States?

Among Linens & Bedding brands in the United States in the Gravity by Benchr index, Boll & Branch ranks #10 of 5,362 by estimated traffic. Its closest competitors on the same market are Coyuchi, Brooklinen, Linens And Hutch, Fine Linens and Hoomy. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Boll & Branch.