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  5. Craft Buddy

Brand page · Hobbies & Creative Arts · United Kingdom

Craft Buddy Top 5% worldwide Top 5% in the United Kingdom Top 5% in Hobbies & Creative Arts Top 5% in Hobbies & Creative Arts in the United Kingdom
craftbuddyshop.com·🇬🇧 Chesham, United Kingdom· Shopify·Since 2020

Craft Buddy traffic, ads & competitors 73k visits a month, 46 active Meta ads, Gravity score 640.

Craft Buddy — Craft Buddy is an art and craft brand that sells various craft kits including Crystal Art, Paint by Numbers, and Forever Flowerz. In September 2026 craftbuddyshop.com drew an estimated 73k visits, down 16% on the month before. It ranks #137 of 6,836 Hobbies & Creative Arts brands in the United Kingdom and holds a 4.6 Trustpilot rating over 11,217 reviews.

craftbuddyshop.com@craftbuddyshop 12.2kYouTube 13.6kFacebookTrustpilot 4.6Meta Ad Library 46

Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
73k
−16% vs. August 2026
Instagram followers
12.2k
1,728 posts · @craftbuddyshop
Trustpilot
4.6
11,217 reviews · 6 in 12 months
Meta ads
46
active · on Google since 2023
Products
99%
in stock · 78 collections
Rank in the United Kingdom
#137
of 6,836 in Hobbies & Creative Arts
LinkedIn
—
Data not available
Earned media value
€606.7
per month, Instagram

Gravity score

640/ 1000 · 10 of 10 indicators rated
Brand Power615
Momentum630
Performance674

Percentiles within 285 peers: Hobbies & Creative Arts brands in the United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

Craft Buddy is an art and craft brand that sells various craft kits including Crystal Art, Paint by Numbers, and Forever Flowerz.

01 · Traffic

Craft Buddy website traffic

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

Craft Buddy drew an estimated 73k visits in September 2026, down 16% on the month before and down 24% over three months.

  • Worldwide#122,913of 4.5m sites · Top 5%
  • In United Kingdom#6,417of 192k sites · Top 5%
  • Hobbies & Creative Arts, worldwide#2,516of 136,278 brands · Top 5%
  • Hobbies & Creative Arts, United Kingdom#137of 6,836 brands · Top 5%
Monthly visitssource Sept 2026

73k

estimated visits in September

1 mo ▼ −16.2%4 mo ▼ −23.9%

The monthly curve, 24 months of history and the category comparison.

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Audience by country, free account
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02 · Reviews

Craft Buddy reviews

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

Craft Buddy holds 4.6 out of 5 on Trustpilot over 11,217 reviews, 6 of them in the last twelve months: 92% of customers give five stars and 2% one star. That volume places Craft Buddy in the top 5% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20%.

Trustpilotclaimed page · read 21 Oct 2026
4.6TrustScore · 11,217 reviews · 6 in 12 months
Top 5% review volumeTop 20% rating quality
5 ★92%
4 ★5%
3 ★1%
2 ★1%
1 ★2%

Scrapbooking Store Art Handcraft

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

Craft Buddy best-selling products

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Craft Buddy sells on Shopify, 99% of its catalogue in stock. The best seller is Harry Potter Crystal Art Sticker Pack, at £3.99, followed by Crystal Art® spare crystals and Harry Potter Crystal Art Stickers 001-050.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Arts & Crafts55%
Dolls, Playsets & Toy Figures14%
Artificial Flora10%
Gift Giving3%

Share of the catalogue by product family.

Activity mixdominant: Hobbies & Creative Arts
Hobbies & Creative Arts65%
Toys15%
Decor13%
Party & Celebration4%
General Office Supplies1%

The dominant category places Craft Buddy in its comparison group.

Prices and ratingsstore data
Average rating
4.82 / 5
Rated products
77% of the catalogue
In stock
99%
Upper price quartile
US$25.13
Currency
GBP

05 · Influencers

Craft Buddy influencers

The creators who tag @craftbuddyshop on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @craftbuddyshop on Instagram, led by Sarah Bailey (13.2k followers, 0.7% engagement).

Influencersaccounts tagging @craftbuddyshop · Instagram
AccountProfileFollowersEngagementTagsRelationship
SSarah Bailey@life_breakdown · 🇬🇧 GBDecoration garden diy Creator13.2k0.7%3Tagged @craftbuddyshop
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Craft Buddy competitors and alternatives

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for Craft Buddy among Hobbies & Creative Arts brands in the United Kingdom. The closest is Crafter's Companion, then Caterpillar Cross Stitch, Mouldd, Linwood, Tonic Studios, LMGiftsbyDee.

CompetitorsHobbies & Creative Arts · United Kingdom · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
Crafter's Companioncrafterscompanion.co.uk
Caterpillar Cross Stitchcaterpillarcrossstitch.com
Moulddmouldd.co.uk
Linwoodlinwoodfabric.com
Tonic Studiostonic-studios.co.uk
LMGiftsbyDeelmgifts.co.uk
Competitors Gravity finds for Craft Buddy. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare Craft Buddy with Crafter's Companion

07 · Company

Who is behind Craft Buddy?

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

Craft Buddy is a company based in Chesham, United Kingdom, on a domain registered in June 2020.

Legal entityGravity index, Nov 2026
Entity country
🇬🇧 United Kingdom · Chesham
Domain registered
24 Jun 2020
DistributionGravity index, Nov 2026
Own store
craftbuddyshop.com · Shopify · GBP
Catalogue
78 collections
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about Craft Buddy

What people ask Google about Craft Buddy.

11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is Craft Buddy a legit company?

According to Gravity by Benchr, Craft Buddy is a brand based in Chesham, United Kingdom: its website has existed since June 2020, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it has 12,192 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

Craft Buddy reviews: is it worth it?

Customers rate Craft Buddy 4.6 out of 5 on Trustpilot over 11,217 reviews, 6 of them in the last twelve months: 92% give five stars, 2% one star. Gravity by Benchr places that review volume in the top 5% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.

What does Craft Buddy sell?

Craft Buddy is an art and craft brand that sells various craft kits including Crystal Art, Paint by Numbers, and Forever Flowerz. Gravity by Benchr classifies it under Hobbies & Creative Arts, with Arts & Crafts making up 55% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

Craft Buddy prices: how much is it?

Craft Buddy's best seller, Harry Potter Crystal Art Sticker Pack, sells £3.99 on craftbuddyshop.com. 99% of the catalogue is in stock. Gravity does not track prices daily: check craftbuddyshop.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.

Does Craft Buddy have a discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: Craft Buddy advertises on Facebook and Instagram and on Google, where its offers often run. Check craftbuddyshop.com for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where can I buy Craft Buddy?

Craft Buddy sells on its own website, craftbuddyshop.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Who owns Craft Buddy?

Gravity by Benchr records a company based in Chesham, United Kingdom, whose domain was registered in 2020. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is Craft Buddy doing well?

Not at the moment. Gravity by Benchr estimates about 73,000 visits to craftbuddyshop.com in September 2026, down 16% in a month and down 24% over three months. Craft Buddy ranks #137 of 6,836 Hobbies & Creative Arts brands in the United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does Craft Buddy use?

Gravity by Benchr identifies craftbuddyshop.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since April 2023. Source: Gravity by Benchr platform and advertising records, November 2026.

How much does Craft Buddy spend on Meta ads?

Gravity by Benchr does not publish a spend figure for Craft Buddy on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Hobbies & Creative Arts brands in the United Kingdom?

Among Hobbies & Creative Arts brands in the United Kingdom in the Gravity by Benchr index, Craft Buddy ranks #137 of 6,836 by estimated traffic. Its closest competitors on the same market are Crafter's Companion, Caterpillar Cross Stitch, Mouldd, Linwood and Tonic Studios. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Craft Buddy.