Brand page · Hobbies & Creative Arts · Australia
Craft Club: 397k visits a month, 231 active Meta ads, Gravity score 667.
Craft Club — Craft Club sells beginner-friendly DIY craft kits for adults including latch hook, needlepoint, embroidery, cross stitch, and moss kits with everything included and video guides. In September 2026 craftclubco.com drew an estimated 397k visits, up 31% on the month before. It ranks #50 of 32,083 Hobbies & Creative Arts brands in Australia and holds a 4.5 Trustpilot rating over 195 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 54 peers: Hobbies & Creative Arts brands in Australia with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Craft Club sells beginner-friendly DIY craft kits for adults including latch hook, needlepoint, embroidery, cross stitch, and moss kits with everything included and video guides.
01 · Traffic
How much traffic Craft Club gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Craft Club drew an estimated 397k visits in September 2026, up 31% on the month before and up 158% over three months.
- Worldwide#29,967of 4.5m sites · Top 1%
- In United States#9,724of 1.2m sites · Top 1%
- Hobbies & Creative Arts, worldwide#333of 136,278 brands · Top 1%
- Hobbies & Creative Arts, United States#50of 32,083 brands · Top 1%
397k
estimated visits in September
1 mo ▲ +31.1%4 mo ▲ +158.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Craft Club.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Craft Club holds 4.5 out of 5 on Trustpilot over 195 reviews, 29 of them in the last twelve months: 92% of customers give five stars and 4% one star. That volume places Craft Club in the top 20% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20%.
Craft Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Craft Club sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Craft Club sells on Shopify, 91% of its catalogue in stock. The best seller is Duck, Duck, Goose - Needlepoint Pouch Kit, at A$39.00, followed by Black Gingham - Woven Tote Bag Kit and POP ART PETALS - Needlepoint Pouch Kit.
#1Duck, Duck, Goose - Needlepoint Pouch KitCraft ClubA$39.00In stock
#2Black Gingham - Woven Tote Bag KitCraft ClubA$49.00In stock
#3POP ART PETALS - Needlepoint Pouch KitCraft ClubA$39.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Craft Club in its comparison group.
- Average rating
- 4.79 / 5
- Rated products
- 72% of the catalogue
- In stock
- 91%
- Upper price quartile
- US$64.77
- Currency
- AUD
04 · Ads
What Craft Club is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Craft Club runs Meta ads on Facebook, Instagram, Audience Network, Threads, whatsapp, and has advertised on Google since April 2025 (image, text, video).
New Fall Latch Hook Kits Are HereCraft Club7 Oct 2026video
Powerpuff Girls™ x Craft Club® 💖💙💚Craft Club7 Oct 2026video
New Fall Latch Hook Kits Are HereCraft Club7 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Video ad20 Oct 2026Cross Club Pty Ltdverified
Text ad20 Oct 2026Cross Club Pty Ltdverified
Text ad20 Oct 2026Cross Club Pty Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Craft Club.
The creators who tag @craft.club.co on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @craft.club.co on Instagram, led by Nourish’d | Just Real Food. Delivered. (35k followers, 0.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| NNourish’d | Just Real Food. Delivered.@nourishdmealco · 🇦🇺 AU | Food cooking nutrition Creator | 35k | 0.2% | 1 | Tagged @craft.club.co |
06 · Competitors according to Gravity
Who Craft Club competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Craft Club among Hobbies & Creative Arts brands in Australia. The closest is Mary Maxim, then dmc.com, 123Stitch.com, Unconventional X Stitch, Luca-S, Painting Fairy Cross Stitch.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Mary Maximmarymaxim.com | |||||||
| dmc.comdmc.com | |||||||
| 123Stitch.com123stitch.com | |||||||
| Unconventional X Stitchunconventionalxstitch.com | |||||||
| Luca-Sluca-s.com | |||||||
| Painting Fairy Cross Stitchfairycrossstitch.com |
07 · Company
The company behind Craft Club.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Craft Club is a company based in Surry Hills, Australia, on a domain registered in June 2021. It employs about 11 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇦🇺 Australia · Surry Hills
- Founded
- Data not available
- Domain registered
- 9 Jun 2021
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 11 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- craftclubco.com · Shopify · AUD
- Catalogue
- 188 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Craft Club
What people ask Google about Craft Club.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Craft Club legit?
According to Gravity by Benchr, Craft Club is a brand based in Surry Hills, Australia: its website has existed since June 2021, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 11 people on LinkedIn, it has 427,384 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Craft Club?
Customers rate Craft Club 4.5 out of 5 on Trustpilot over 195 reviews, 29 of them in the last twelve months: 92% give five stars, 4% one star. Gravity by Benchr places that review volume in the top 20% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Craft Club sell?
Craft Club sells beginner-friendly DIY craft kits for adults including latch hook, needlepoint, embroidery, cross stitch, and moss kits with everything included and video guides. Gravity by Benchr classifies it under Hobbies & Creative Arts, with Arts & Crafts making up 56% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Craft Club cost?
Craft Club's best seller, Duck, Duck, Goose - Needlepoint Pouch Kit, sells A$39.00 on craftclubco.com. 91% of the catalogue is in stock. Gravity does not track prices daily: check craftclubco.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Craft Club have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Craft Club advertises on Facebook and Instagram and on Google, where its offers often run. Check craftclubco.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Craft Club?
Craft Club sells on its own website, craftclubco.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Craft Club?
Gravity by Benchr records a company based in Surry Hills, Australia, whose domain was registered in 2021, with 11 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Craft Club doing well?
Yes. Gravity by Benchr estimates about 397,000 visits to craftclubco.com in September 2026, up 31% in a month and up 158% over three months. Craft Club ranks #50 of 32,083 Hobbies & Creative Arts brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Craft Club use?
Gravity by Benchr identifies craftclubco.com as a Shopify store (standard plan, not Shopify Plus), selling in AUD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since April 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Craft Club spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Craft Club on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Hobbies & Creative Arts brands in Australia?
Among Hobbies & Creative Arts brands in Australia in the Gravity by Benchr index, Craft Club ranks #50 of 32,083 by estimated traffic. Its closest competitors on the same market are Mary Maxim, dmc.com, 123Stitch.com, Unconventional X Stitch and Luca-S. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Market
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Craft Club.