Brand page · Hobbies & Creative Arts · United States
Mary Maxim: 535K visits a month, 118 active Meta ads, Gravity score 560.
Mary Maxim — Mary Maxim is a craft company that sells knit and crochet sweaters, afghans, crafts and yarn. The company offers a large selection of yarn in various weights and beaded crafts, cross stitch, embroidery, plastic canvas and other craft supplies. In September 2026 marymaxim.com drew an estimated 535K visits, down 10% on the month before. It ranks #31 of 32,083 Hobbies & Creative Arts brands in United States.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 343 peers: Hobbies & Creative Arts brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Mary Maxim is a craft company that sells knit and crochet sweaters, afghans, crafts and yarn. The company offers a large selection of yarn in various weights and beaded crafts, cross stitch, embroidery, plastic canvas and other craft supplies.
01 · Traffic
How much traffic Mary Maxim gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Mary Maxim drew an estimated 535K visits in September 2026, down 10% on the month before and down 20% over three months.
- Worldwide#23,541of 4.5M sites · Top 1%
- In United States#7,734of 1.2M sites · Top 1%
- Hobbies & Creative Arts, worldwide#227of 136,278 brands · Top 1%
- Hobbies & Creative Arts, United States#31of 32,083 brands · Top 1%
535K
estimated visits in September
1 mo ▼ −10.0%4 mo ▼ −20.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Mary Maxim.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Mary Maxim holds 4.1 out of 5 on Trustpilot over 5 reviews, 2 of them in the last twelve months: 40% of customers give five stars and 40% one star.
Yarn Store Quilt Shop Craft Store Fabric Store Wool Store Haberdashery
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Mary Maxim sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Mary Maxim sells on Shopify, 99% of its catalogue in stock. The best seller is Red Heart Super Saver Yarn, at US$5.24, followed by Premier Parfait Chunky Yarn and Caron Simply Soft Yarn.
#2Red Heart Super Saver YarnMary MaximUS$5.24In stock
#3Premier Parfait Chunky YarnMary MaximUS$3.74In stock
Caron Simply Soft YarnMary MaximUS$5.24In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Mary Maxim in its comparison group.
- Average rating
- 4.54 / 5
- Rated products
- 48% of the catalogue
- In stock
- 99%
- Upper price quartile
- US$4.99
- Currency
- USD
04 · Ads
What Mary Maxim is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Mary Maxim runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since May 2024 (image, text, video).
Patterns, Yarn & Kits for Every Skill LevelMary Maxim7 Oct 2026image
Crochet Wolf Cardigan KitMary Maxim6 Oct 2026image
Patterns, Yarn & Kits for Every Skill LevelMary Maxim5 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Mary Maxim Incverified
Text ad20 Oct 2026Mary Maxim Incverified
Text ad20 Oct 2026Mary Maxim Incverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Mary Maxim.
The creators who tag @marymaximofficial on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @marymaximofficial on Instagram, led by Shannon | Dogwood Crochet (158K followers, 0.5% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| SShannon | Dogwood Crochet@dogwood.crochet · 🇺🇸 US | Decoration garden diy Creator | 158K | 0.5% | 5 | Tagged @marymaximofficial |
06 · Competitors according to Gravity
Who Mary Maxim competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Mary Maxim among Hobbies & Creative Arts brands in United States. The closest is weareknitters.it, then Wool and the Gang, Sirdar, Knit Picks, LoveCrafts, Lion Brand.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| weareknitters.itweareknitters.it | |||||||
| Wool and the Gangwoolandthegang.com | |||||||
| Sirdarsirdar.com | |||||||
| Knit Picksknitpicks.com | |||||||
| LoveCraftslovecrafts.com | |||||||
| Lion Brandlionbrand.com |
07 · Company
The company behind Mary Maxim.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Mary Maxim is a company based in Port Huron, United States, founded in 1963 according to LinkedIn, on a domain registered in June 1996. It employs about 45 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Port Huron
- Founded
- 1963, per LinkedIn
- Domain registered
- 7 Jun 1996
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 45 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- marymaxim.com · Shopify · USD
- Catalogue
- 241 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Mary Maxim
What people ask Google about Mary Maxim.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Mary Maxim a legit company?
According to Gravity by Benchr, Mary Maxim is a brand based in Port Huron, United States: its website has existed since June 1996, it sells on a Shopify store, it employs 45 people on LinkedIn, it has 71,124 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is Mary Maxim?
Mary Maxim is a craft company that sells knit and crochet sweaters, afghans, crafts and yarn. The company offers a large selection of yarn in various weights and beaded crafts, cross stitch, embroidery, plastic canvas and other craft supplies. Gravity by Benchr classifies it under Hobbies & Creative Arts, with Arts & Crafts making up 12% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Mary Maxim cost?
Mary Maxim's best seller, Red Heart Super Saver Yarn, sells US$5.24 on marymaxim.com. 99% of the catalogue is in stock. Gravity does not track prices daily: check marymaxim.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Mary Maxim have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Mary Maxim advertises on Facebook and Instagram and on Google, where its offers often run. Check marymaxim.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Mary Maxim?
Mary Maxim sells on its own website, marymaxim.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Mary Maxim?
Gravity by Benchr records a company based in Port Huron, United States, founded in 1963 according to LinkedIn, on a domain registered in 1996, with 45 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Mary Maxim doing well?
Not at the moment. Gravity by Benchr estimates about 535,300 visits to marymaxim.com in September 2026, down 10% in a month and down 20% over three months. Mary Maxim ranks #31 of 32,083 Hobbies & Creative Arts brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Mary Maxim use?
Gravity by Benchr identifies marymaxim.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since May 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Mary Maxim's ad budget?
Gravity by Benchr does not publish a spend figure for Mary Maxim on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Hobbies & Creative Arts brands in United States?
Among Hobbies & Creative Arts brands in United States in the Gravity by Benchr index, Mary Maxim ranks #31 of 32,083 by estimated traffic. Its closest competitors on the same market are weareknitters.it, Wool and the Gang, Sirdar, Knit Picks, LoveCrafts. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Mary Maxim.