Brand page · Hobbies & Creative Arts · Australia
CraftOnline traffic, ads & competitors 122k visits a month, 36 active Meta ads, Gravity score 661.
CraftOnline — Craft supplies online in Australia for every maker, from art materials to DIY essentials, backed by trusted brands, great value and fast delivery. In September 2026 craftonline.com.au drew an estimated 122k visits, up 12% on the month before. It ranks #41 of 3,871 Hobbies & Creative Arts brands in Australia.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 54 peers: Hobbies & Creative Arts brands in Australia with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Craft supplies online in Australia for every maker, from art materials to DIY essentials, backed by trusted brands, great value and fast delivery.
01 · Traffic
CraftOnline website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
CraftOnline drew an estimated 122k visits in September 2026, up 12% on the month before and up 13% over three months.
- Worldwide#79,086of 4.5m sites · Top 5%
- In Australia#1,722of 105k sites · Top 5%
- Hobbies & Creative Arts, worldwide#1,402of 136,278 brands · Top 5%
- Hobbies & Creative Arts, Australia#41of 3,871 brands · Top 5%
122k
estimated visits in September
1 mo ▲ +12.4%4 mo ▲ +13.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
CraftOnline reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
CraftOnline holds 3.7 out of 5 on Trustpilot over 1 review: 100% of customers give five stars and 0% one star.
Art Supply Store Hobby Store Craft Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
CraftOnline best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
CraftOnline sells on Shopify, 91% of its catalogue in stock. The best seller is Xpress It Double Sided Tape 6mm x 50m, at A$4.99, followed by Poppy Crafts A4 Premium White Cardstock 240gsm - 50 sheets - Super Smooth and Poppy Crafts 5x7in Envelopes - Luxury White - Pack of 50.
#1Xpress It Double Sided Tape 6mm x 50mCraftOnlineA$4.99In stock
#2Poppy Crafts A4 Premium White Cardstock 240gsm - 50 sheets - Super SmoothCraftOnlineA$8.99In stock
#3Poppy Crafts 5x7in Envelopes - Luxury White - Pack of 50CraftOnlineA$7.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places CraftOnline in its comparison group.
- Average rating
- 4.91 / 5
- Rated products
- 3% of the catalogue
- In stock
- 91%
- Upper price quartile
- US$16.03
- Currency
- AUD
04 · Ads
CraftOnline ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
CraftOnline runs Meta ads on Facebook, Instagram, Messenger, Threads, and has advertised on Google since May 2023 (image, text, video).
Looking for T-Shirt Yarn? Yes! @craftonlineau stocks a range of T-Shirt Yarns to suit your projects and budget. We Stock Premier RibbonCraftOnline7 Oct 2026video
Staff Pick! Here’s what we’re making with…. Poppy Crafts Snuggly Chenille Soft, snuggly great for crocheting plushies & amigurumi ✔️BudgetCraftOnline6 Oct 2026video
Tim Holtz Rotary Media TrimmerCraftOnline6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026CraftOnlineverified
Text ad20 Oct 2026CraftOnlineverified
Text ad20 Oct 2026CraftOnlineverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
CraftOnline influencers
The creators who tag @craftonlineau on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @craftonlineau on Instagram, led by Nolana Lynch (29k followers, 0.4% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| NNolana Lynch@nehlan.has.a.plan · 🇦🇺 AU | Decoration garden diy Creator | 29k | 0.4% | 2 | Tagged @craftonlineau |
06 · Competitors according to Gravity
CraftOnline competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for CraftOnline among Hobbies & Creative Arts brands in Australia. The closest is Skapamer, then idee-shop.com, Vaessen Creative, craftelier.com, A Cherry On Top, Kristinas Scrapbooking.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Skapamerskapamer.se | |||||||
| idee-shop.comidee-shop.com | |||||||
| Vaessen Creativevaessen-creative.com | |||||||
| craftelier.comcraftelier.com | |||||||
| A Cherry On Topacherryontop.com | |||||||
| Kristinas Scrapbookingkristinasscrapbooking.se |
07 · Company
Who is behind CraftOnline?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
CraftOnline is a company based in Kunda Park, Australia, founded in 2008 according to LinkedIn. It employs about 2 people.
- Entity country
- 🇦🇺 Australia · Kunda Park
- Founded
- 2008, per LinkedIn
- Status
- Operating
- Employees
- 2 on LinkedIn
- Own store
- craftonline.com.au · Shopify · AUD
- Catalogue
- 3,719 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about CraftOnline
What people ask Google about CraftOnline.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is CraftOnline legit?
According to Gravity by Benchr, CraftOnline is a brand based in Kunda Park, Australia: it sells on a Shopify store, it employs 2 people on LinkedIn, it has 13,417 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is CraftOnline known for?
Craft supplies online in Australia for every maker, from art materials to DIY essentials, backed by trusted brands, great value and fast delivery. Gravity by Benchr classifies it under Hobbies & Creative Arts, with Arts & Crafts making up 43% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
CraftOnline prices: how much is it?
CraftOnline's best seller, Xpress It Double Sided Tape 6mm x 50m, sells A$4.99 on craftonline.com.au. 91% of the catalogue is in stock. Gravity does not track prices daily: check craftonline.com.au before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does CraftOnline have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: CraftOnline advertises on Facebook and Instagram and on Google, where its offers often run. Check craftonline.com.au for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy CraftOnline?
CraftOnline sells on its own website, craftonline.com.au, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns CraftOnline?
Gravity by Benchr records a company based in Kunda Park, Australia, founded in 2008 according to LinkedIn, with 2 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is CraftOnline doing well?
Yes. Gravity by Benchr estimates about 122,400 visits to craftonline.com.au in September 2026, up 12% in a month and up 13% over three months. CraftOnline ranks #41 of 3,871 Hobbies & Creative Arts brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does CraftOnline use?
Gravity by Benchr identifies craftonline.com.au as a Shopify store (standard plan, not Shopify Plus), selling in AUD. It advertises through Meta and on Google since May 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
What is CraftOnline's ad budget?
Gravity by Benchr does not publish a spend figure for CraftOnline on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Hobbies & Creative Arts brands in Australia?
Among Hobbies & Creative Arts brands in Australia in the Gravity by Benchr index, CraftOnline ranks #41 of 3,871 by estimated traffic. Its closest competitors on the same market are Skapamer, idee-shop.com, Vaessen Creative, craftelier.com and A Cherry On Top. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with CraftOnline.