Brand page · Clothing · United Kingdom

Craghoppers Top 1% worldwide Top 1% in United Kingdom Top 1% in Clothing Top 1% in Clothing in United Kingdom
craghoppers.com·🇬🇧 United Kingdom·Since 1998

Craghoppers: 549K visits a month, 28 active Meta ads, Gravity score 512.

Craghoppers — Craghoppers is an outdoor clothing and adventure gear brand that specializes in technical hiking and travel apparel. In September 2026 craghoppers.com drew an estimated 549K visits, down 11% on the month before. It ranks #86 of 19,668 Clothing brands in United Kingdom and holds a 4.5 Trustpilot rating over 14,403 reviews.

craghoppers.com@craghoppers 65.8KYouTube 3.7KFacebookLinkedIn 8.3KTrustpilot 4.5Meta Ad Library 28

Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Gravity score 2 Nov 2026

Estimated traffic
549K
−11% vs. August 2026
Instagram followers
65.8K
3,185 posts · @craghoppers
Trustpilot
4.5
14,403 reviews · 4,391 in 12 months
Meta ads
28
active · on Google since 2022
Products
—
Data not available
Rank in United Kingdom
#86
of 19,668 in Clothing
LinkedIn
8.3K
followers · 108 employees
Earned media value
€182.4k
per month, Instagram

Gravity score

512/ 1000 · 10 of 10 indicators rated
Brand Power573
Momentum542
Performance421

Percentiles within 484 peers: Clothing brands in United Kingdom with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

Craghoppers is an outdoor clothing and adventure gear brand that specializes in technical hiking and travel apparel.

01 · Traffic

How much traffic Craghoppers gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

Craghoppers drew an estimated 549K visits in September 2026, down 11% on the month before and up 7% over three months.

  • Worldwide#23,093of 4.5M sites · Top 1%
  • In United Kingdom#1,013of 192K sites · Top 1%
  • Clothing, worldwide#1,882of 459,295 brands · Top 1%
  • Clothing, United Kingdom#86of 19,668 brands · Top 1%
Monthly visitssource Sept 2026

549K

estimated visits in September

1 mo ▼ −11.4%4 mo ▲ +6.5%

The monthly curve, 24 months of history and the category comparison.

Create your free account
Audience by country, free account
?

02 · Reviews

What customers say about Craghoppers.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

Craghoppers holds 4.5 out of 5 on Trustpilot over 14,403 reviews, 4,391 of them in the last twelve months: 76% of customers give five stars and 10% one star. That volume places Craghoppers in the top 5 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20 %. On Google, Craghoppers scores 4.8 over 29 reviews.

Trustpilotclaimed page · read 20 Oct 2026
4.5TrustScore · 14,403 reviews · 4,391 in 12 months
Top 5% review volumeTop 20% rating quality
5 ★76%
4 ★8%
3 ★4%
2 ★3%
1 ★10%

Clothing Store Activewear Store Outdoor Sports Store

Google reviewsread 19 Oct 2026
4.829 reviews on the Google business profile
5 ★79%
4 ★7%
3 ★0%
2 ★0%
1 ★14%

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What Craghoppers sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Gravity by Benchr has not read Craghoppers's catalogue yet.

ProductsData not available

Data not available

Catalogue mixData not available

Data not available

Share of the catalogue by product family.

Activity mixdominant: Clothing
Clothing89%
Outdoor Recreation3%
Clothing Accessories2%

The dominant category places Craghoppers in its comparison group.

Prices and ratingsstore data
Average rating
Data not available
Rated products
Data not available
In stock
Data not available
Upper price quartile
Data not available
Currency
Data not available

05 · Influencers

Who talks about Craghoppers.

The creators who tag @craghoppers on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @craghoppers on Instagram, led by @joeadventures___ (10.9K followers).

Influencersaccounts tagging @craghoppers · Instagram
AccountProfileFollowersEngagementTagsRelationship
jjoeadventures___@joeadventures___ · 🇮🇹 ITParenting family Creator10.9K—7Tagged @craghoppers
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who Craghoppers competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for Craghoppers among Clothing brands in United Kingdom. The closest is Outdoor Research, then thenorthface.cl, cotswoldoutdoor.com, Outsiders Store, andesgear.cl, Cotopaxi.

CompetitorsClothing · United Kingdom · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
Outdoor Researchoutdoorresearch.com
thenorthface.clthenorthface.cl
cotswoldoutdoor.comcotswoldoutdoor.com
Outsiders Storeoutsidersstore.com
andesgear.clandesgear.cl
Cotopaxicotopaxi.com
Competitors Gravity finds for Craghoppers. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare Craghoppers with Outdoor Research

07 · Company

The company behind Craghoppers.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

Craghoppers is a company based in United Kingdom, founded in 1965 according to LinkedIn, on a domain registered in February 1998. It employs about 108 people.

Legal entityGravity index, Nov 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
🇬🇧 United Kingdom
Founded
1965, per LinkedIn
Domain registered
12 Feb 1998
Share capital
Data not available
Status
Operating
President
Data not available
Activity code
Data not available
Employees
108 on LinkedIn
FundingGravity index, Nov 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Nov 2026
Own store
craghoppers.com
Catalogue
Data not available
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about Craghoppers

What people ask Google about Craghoppers.

8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is Craghoppers legit?

According to Gravity by Benchr, Craghoppers is a brand based in United Kingdom: its website has existed since February 1998, its Trustpilot profile is claimed by the brand, it employs 108 people on LinkedIn, it has 65,751 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

What do customers say about Craghoppers?

Customers rate Craghoppers 4.5 out of 5 on Trustpilot over 14,403 reviews, 4,391 of them in the last twelve months: 76% give five stars, 10% one star. Gravity by Benchr places that review volume in the top 5 % of the 270,321 Trustpilot pages in its index. On Google, Craghoppers scores 4.8 over 29 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.

What is Craghoppers known for?

Craghoppers is an outdoor clothing and adventure gear brand that specializes in technical hiking and travel apparel. Gravity by Benchr classifies it under Clothing. Source: Gravity by Benchr product classification.

Does Craghoppers have a discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: Craghoppers advertises on Facebook and Instagram and on Google, where its offers often run. Check craghoppers.com for current promotions. Source: Gravity by Benchr ad records, October 2026.

Who owns Craghoppers?

Gravity by Benchr records a company based in United Kingdom, founded in 1965 according to LinkedIn, on a domain registered in 1998, with 108 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is Craghoppers doing well?

Yes. Gravity by Benchr estimates about 548,800 visits to craghoppers.com in September 2026, down 11% in a month and up 7% over three months. Craghoppers ranks #86 of 19,668 Clothing brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

What is Craghoppers' ad budget?

Gravity by Benchr does not publish a spend figure for Craghoppers on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Clothing brands in United Kingdom?

Among Clothing brands in United Kingdom in the Gravity by Benchr index, Craghoppers ranks #86 of 19,668 by estimated traffic. Its closest competitors on the same market are Outdoor Research, thenorthface.cl, cotswoldoutdoor.com, Outsiders Store, andesgear.cl. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Craghoppers.