Brand page · Personal Care · United Kingdom
Cult Beauty: 2.8M visits a month, 27 active Meta ads.
Cult Beauty — Cult Beauty is an online retailer that sells skincare, makeup, fragrance, haircare and other beauty products from both well-known and indie brands. In September 2026 cultbeauty.co.uk drew an estimated 2.8M visits, down 9% on the month before. It ranks #1 of 8,226 Personal Care brands in United Kingdom and holds a 4.4 Trustpilot rating over 91,459 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026
About the store
Cult Beauty is an online retailer that sells skincare, makeup, fragrance, haircare and other beauty products from both well-known and indie brands.
01 · Traffic
How much traffic Cult Beauty gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Cult Beauty drew an estimated 2.8M visits in September 2026, down 9% on the month before and down 2% over three months.
- Worldwide#6,313of 4.5M sites · Top 1%
- In United Kingdom#220of 192K sites · Top 1%
- Personal Care, worldwide#187of 215,119 brands · Top 1%
- Personal Care, United Kingdom#1of 8,226 brands · Top 1%
2.8M
estimated visits in September
1 mo ▼ −9.3%4 mo ▼ −1.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Cult Beauty.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Cult Beauty holds 4.4 out of 5 on Trustpilot over 91,459 reviews, 12,299 of them in the last twelve months: 81% of customers give five stars and 11% one star. That volume places Cult Beauty in the top 1 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20 %. On Google, Cult Beauty scores 5.0 over 132 reviews.
Hair Product Store Skin Care Clinic Cosmetics Store
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Cult Beauty sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Cult Beauty's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Cult Beauty in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Cult Beauty is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Cult Beauty runs Meta ads on Facebook, Instagram, Audience Network, Threads, and has advertised on Google since February 2023 (image, text, video).
Cult Causes. GIVE BACK TO GET BACKCult Beauty6 Oct 2026image
Cult Causes. GIVE BACK TO GET BACKCult Beauty5 Oct 2026image
The Cult Beauty Advent CalendarCult Beauty3 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026FIC SHARECO LIMITEDverified
Image ad21 Oct 2026FIC SHARECO LIMITEDverified
Text ad21 Oct 2026FIC SHARECO LIMITEDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Cult Beauty.
The creators who tag @cultbeauty on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @cultbeauty on Instagram, led by 𝖟𝖆𝖎𝖓𝖆 𝕬𝖍𝖒𝖊𝖉 (76.9K followers, 32.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| �𝖟𝖆𝖎𝖓𝖆 𝕬𝖍𝖒𝖊𝖉@zainaaaaa____ · 🇦🇺 AU | Beauty cosmetics skincare Creator | 76.9K | 32.2% | 16 | Tagged @cultbeauty |
06 · Competitors according to Gravity
Who Cult Beauty competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Cult Beauty among Personal Care brands in United Kingdom. The closest is lookfantastic.fr, then makeup.fr, The Beauty Store, allbeauty, Escentual, Sephora.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| lookfantastic.frlookfantastic.fr | |||||||
| makeup.frmakeup.fr | |||||||
| The Beauty Storethebeautystore.com | |||||||
| allbeautyallbeauty.com | |||||||
| Escentualescentual.com | |||||||
| Sephorasephora.hk |
07 · Company
The company behind Cult Beauty.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Cult Beauty is a company based in United Kingdom, founded in 2008 according to LinkedIn, on a domain registered in February 2005. It employs about 153 people, is listed at m_and_a stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom
- Founded
- 2008, per LinkedIn
- Domain registered
- 7 Feb 2005
- Share capital
- Data not available
- Status
- was_acquired
- President
- Data not available
- Activity code
- Data not available
- Employees
- 153 on LinkedIn
- Funding stage
- M and a · last deal: angel
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- cultbeauty.co.uk
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Cult Beauty
What people ask Google about Cult Beauty.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Cult Beauty a legit company?
According to Gravity by Benchr, Cult Beauty is a brand based in United Kingdom: its website has existed since February 2005, its Trustpilot profile is claimed by the brand, it employs 153 people on LinkedIn, it has 1,614,467 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Cult Beauty reviews
Customers rate Cult Beauty 4.4 out of 5 on Trustpilot over 91,459 reviews, 12,299 of them in the last twelve months: 81% give five stars, 11% one star. Gravity by Benchr places that review volume in the top 1 % of the 270,321 Trustpilot pages in its index. On Google, Cult Beauty scores 5.0 over 132 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Cult Beauty known for?
Cult Beauty is an online retailer that sells skincare, makeup, fragrance, haircare and other beauty products from both well-known and indie brands. Gravity by Benchr classifies it under Personal Care. Source: Gravity by Benchr product classification.
Is there a Cult Beauty discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Cult Beauty advertises on Facebook and Instagram and on Google, where its offers often run. Check cultbeauty.co.uk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Cult Beauty?
Gravity by Benchr records a company based in United Kingdom, founded in 2008 according to LinkedIn, on a domain registered in 2005, with 153 employees on LinkedIn, listed at m_and_a stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Cult Beauty doing well?
Not at the moment. Gravity by Benchr estimates about 2,787,700 visits to cultbeauty.co.uk in September 2026, down 9% in a month and down 2% over three months. Cult Beauty ranks #1 of 8,226 Personal Care brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Cult Beauty's ad budget?
Gravity by Benchr does not publish a spend figure for Cult Beauty on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in United Kingdom?
Among Personal Care brands in United Kingdom in the Gravity by Benchr index, Cult Beauty ranks #1 of 8,226 by estimated traffic. Its closest competitors on the same market are lookfantastic.fr, makeup.fr, The Beauty Store, allbeauty, Escentual. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Cult Beauty.