Brand page · Personal Care · United Kingdom
Escentual: 482K visits a month, 7 active Meta ads, Gravity score 552.
Escentual — Escentual is a UK-based online beauty retailer offering skincare, makeup, fragrance, and haircare products from various luxury brands. In September 2026 escentual.com drew an estimated 482K visits, down 7% on the month before. It ranks #23 of 8,226 Personal Care brands in United Kingdom and holds a 4.8 Trustpilot rating over 4,083 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 184 peers: Personal Care brands in United Kingdom with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Escentual is a UK-based online beauty retailer offering skincare, makeup, fragrance, and haircare products from various luxury brands.
01 · Traffic
How much traffic Escentual gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Escentual drew an estimated 482K visits in September 2026, down 7% on the month before and down 3% over three months.
- Worldwide#25,588of 4.5M sites · Top 1%
- In United Kingdom#1,171of 192K sites · Top 1%
- Personal Care, worldwide#987of 215,119 brands · Top 1%
- Personal Care, United Kingdom#23of 8,226 brands · Top 1%
482K
estimated visits in September
1 mo ▼ −7.2%4 mo ▼ −3.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Escentual.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Escentual holds 4.8 out of 5 on Trustpilot over 4,083 reviews, 1,278 of them in the last twelve months: 91% of customers give five stars and 5% one star. That volume places Escentual in the top 5 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 5 %.
Perfume Store Skin Care Clinic Cosmetics Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Escentual sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Escentual sells on Shopify, 92% of its catalogue in stock. The best seller is The Ordinary Niacinamide 10% + Zinc 1%, at £5.00–£9.00, followed by Clarins Double Serum - Complete Age-Defying Concentrate and La Roche-Posay Cicaplast Baume B5+ - Soothing Repairing Balm.
#1The Ordinary Niacinamide 10% + Zinc 1%Escentual£5.00–£9.00In stock
#2Clarins Double Serum - Complete Age-Defying ConcentrateEscentual£53.30–£96.76In stock
#3La Roche-Posay Cicaplast Baume B5+ - Soothing Repairing BalmEscentual£8.25–£14.92In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Escentual in its comparison group.
- Average rating
- 4.95 / 5
- Rated products
- 1% of the catalogue
- In stock
- 92%
- Upper price quartile
- US$99.27
- Currency
- GBP
04 · Ads
What Escentual is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Escentual runs Meta ads on Facebook, Instagram, Messenger, Threads, and has advertised on Google since October 2021 (image, text, video).
Eucerin Sun Oil Control Dry Touch Sun Gel-Cream SPF50+ 200mlEscentual1 Oct 2026image
default_collection_headlineEscentual20 Sept 2026image
default_collection_headlineEscentual7 Aug 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026R K Aggarwal Limitedverified
Text ad21 Oct 2026R K Aggarwal Limitedverified
Text ad21 Oct 2026R K Aggarwal Limitedverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Escentual.
The creators who tag @escentual on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @escentual on Instagram, led by Tisserand Aromatherapy (29.1K followers, 0.4% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| TTisserand Aromatherapy@tisseranduk · 🇬🇧 GB | Beauty cosmetics skincare Creator | 29.1K | 0.4% | 1 | Tagged @escentual |
06 · Competitors according to Gravity
Who Escentual competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Escentual among Personal Care brands in United Kingdom. The closest is cultbeauty.co.uk, then allbeauty, lookfantastic.it, easycosmetic.de, notino.ie, Sephora.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| cultbeauty.co.ukcultbeauty.co.uk | |||||||
| allbeautyallbeauty.com | |||||||
| lookfantastic.itlookfantastic.it | |||||||
| easycosmetic.deeasycosmetic.de | |||||||
| notino.ienotino.ie | |||||||
| Sephorasephora.com.au |
07 · Company
The company behind Escentual.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Escentual is a company based in Cardiff, United Kingdom, founded in 2000 according to LinkedIn, on a domain registered in March 2002. It employs about 33 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · Cardiff
- Founded
- 2000, per LinkedIn
- Domain registered
- 27 Mar 2002
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 33 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- escentual.com · Shopify · GBP
- Catalogue
- 1,573 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Escentual
What people ask Google about Escentual.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Escentual legit?
According to Gravity by Benchr, Escentual is a brand based in Cardiff, United Kingdom: its website has existed since March 2002, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 33 people on LinkedIn, it has 25,329 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Escentual reviews: is it worth it?
Customers rate Escentual 4.8 out of 5 on Trustpilot over 4,083 reviews, 1,278 of them in the last twelve months: 91% give five stars, 5% one star. Gravity by Benchr places that review volume in the top 5 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Escentual?
Escentual is a UK-based online beauty retailer offering skincare, makeup, fragrance, and haircare products from various luxury brands. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 84% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Escentual prices: how much is it?
Escentual's best seller, The Ordinary Niacinamide 10% + Zinc 1%, sells from £5.00 to £9.00 on escentual.com. 92% of the catalogue is in stock. Gravity does not track prices daily: check escentual.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Escentual discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Escentual advertises on Facebook and Instagram and on Google, where its offers often run. Check escentual.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Escentual?
Escentual sells on its own website, escentual.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Escentual?
Gravity by Benchr records a company based in Cardiff, United Kingdom, founded in 2000 according to LinkedIn, on a domain registered in 2002, with 33 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Escentual doing well?
Not at the moment. Gravity by Benchr estimates about 482,300 visits to escentual.com in September 2026, down 7% in a month and down 3% over three months. Escentual ranks #23 of 8,226 Personal Care brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Escentual use?
Gravity by Benchr identifies escentual.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Escentual spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Escentual on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in United Kingdom?
Among Personal Care brands in United Kingdom in the Gravity by Benchr index, Escentual ranks #23 of 8,226 by estimated traffic. Its closest competitors on the same market are cultbeauty.co.uk, allbeauty, lookfantastic.it, easycosmetic.de, notino.ie. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Escentual.