Brand page · Personal Care · United States
CURLSMITH: 399K visits a month, 79 active Meta ads, Gravity score 599.
CURLSMITH — Curlsmith is a gourmet haircare brand specifically created for curly, wavy and dry hair, offering vegan and cruelty-free products. In September 2026 curlsmith.com drew an estimated 399K visits, down 2% on the month before. It ranks #191 of 33,626 Personal Care brands in United States and holds a 3.9 Trustpilot rating over 462 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 792 peers: Personal Care brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Curlsmith is a gourmet haircare brand specifically created for curly, wavy and dry hair, offering vegan and cruelty-free products.
01 · Traffic
How much traffic CURLSMITH gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
CURLSMITH drew an estimated 399K visits in September 2026, down 2% on the month before and down 1% over three months.
- Worldwide#29,874of 4.5M sites · Top 1%
- In United States#9,692of 1.2M sites · Top 1%
- Personal Care, worldwide#1,215of 215,119 brands · Top 1%
- Personal Care, United States#191of 33,626 brands · Top 1%
399K
estimated visits in September
1 mo ▼ −1.6%4 mo ▼ −1.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about CURLSMITH.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
CURLSMITH holds 3.9 out of 5 on Trustpilot over 462 reviews, 39 of them in the last twelve months: 61% of customers give five stars and 24% one star. That volume places CURLSMITH in the top 20 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 40 %. On Google, CURLSMITH scores 4.4 over 44 reviews.
Hair Product Store
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What CURLSMITH sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
CURLSMITH sells on Shopify, 100% of its catalogue in stock. The best seller is Weightless Air Dry Cream, at US$12.50–US$40.00, followed by Curl Defining Styling Soufflé and Curl Quenching Conditioning Co-Wash.
#1Weightless Air Dry CreamCURLSMITHUS$12.50–US$40.00In stock
#2Curl Defining Styling SouffléCURLSMITHUS$12.50–US$40.00In stock
#3Curl Quenching Conditioning Co-WashCURLSMITHUS$12.50–US$56.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places CURLSMITH in its comparison group.
- Average rating
- 4.57 / 5
- Rated products
- 75% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$28.50
- Currency
- USD
04 · Ads
What CURLSMITH is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
CURLSMITH runs Meta ads on Facebook, Instagram, Messenger, Threads, whatsapp, and has advertised on Google since August 2025 (image, text, video).
Major Curl Upgrade - On Sale!CURLSMITH6 Oct 2026image
Stock up on your Curlsmith faves!CURLSMITH6 Oct 2026image
Stock up on your Curlsmith faves!CURLSMITH5 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad20 Oct 2026Hearts & Science LLCverified
Text ad20 Oct 2026Hearts & Science LLCverified
Text ad20 Oct 2026Hearts & Science LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about CURLSMITH.
The creators who tag @curlsmith_official on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @curlsmith_official on Instagram, led by Gena Marie | Curly Hair Coach (104K followers, 0.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| GGena Marie | Curly Hair Coach@genamarie.co · 🇺🇸 US | Beauty cosmetics skincare Creator | 104K | 0.1% | 6 | Tagged @curlsmith_official |
06 · Competitors according to Gravity
Who CURLSMITH competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for CURLSMITH among Personal Care brands in United States. The closest is Fix My Curls, then Bounce Curl, Ouidad, Mr. Smith, SARI CURLS, Only Curls.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Fix My Curlsfixmycurls.com | |||||||
| Bounce Curlbouncecurl.com | |||||||
| Ouidadouidad.com | |||||||
| Mr. Smithmr-smith.com.au | |||||||
| SARI CURLSsaricurls.de | |||||||
| Only Curlsonlycurls.com |
07 · Company
The company behind CURLSMITH.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
CURLSMITH is a company based in New York, United States, founded in 2018 according to LinkedIn, on a domain registered in July 2016. It employs about 20 people, is listed at m_and_a stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · New York
- Founded
- 2018, per LinkedIn
- Domain registered
- 20 Jul 2016
- Share capital
- Data not available
- Status
- was_acquired
- President
- Data not available
- Activity code
- Data not available
- Employees
- 20 on LinkedIn
- Funding stage
- M and a
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- curlsmith.com · Shopify · USD
- Catalogue
- 72 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about CURLSMITH
What people ask Google about CURLSMITH.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is CURLSMITH legit?
According to Gravity by Benchr, CURLSMITH is a brand based in New York, United States: its website has existed since July 2016, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 20 people on LinkedIn, it has 413,826 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
CURLSMITH reviews
Customers rate CURLSMITH 3.9 out of 5 on Trustpilot over 462 reviews, 39 of them in the last twelve months: 61% give five stars, 24% one star. Gravity by Benchr places that review volume in the top 20 % of the 270,321 Trustpilot pages in its index. On Google, CURLSMITH scores 4.4 over 44 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does CURLSMITH sell?
Curlsmith is a gourmet haircare brand specifically created for curly, wavy and dry hair, offering vegan and cruelty-free products. Gravity by Benchr classifies it under Personal Care, with Hair Care making up 63% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does CURLSMITH cost?
CURLSMITH's best seller, Weightless Air Dry Cream, sells from US$12.50 to US$40.00 on curlsmith.com. 100% of the catalogue is in stock. Gravity does not track prices daily: check curlsmith.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a CURLSMITH discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: CURLSMITH advertises on Facebook and Instagram and on Google, where its offers often run. Check curlsmith.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy CURLSMITH?
CURLSMITH sells on its own website, curlsmith.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns CURLSMITH?
Gravity by Benchr records a company based in New York, United States, founded in 2018 according to LinkedIn, on a domain registered in 2016, with 20 employees on LinkedIn, listed at m_and_a stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is CURLSMITH doing well?
Not at the moment. Gravity by Benchr estimates about 398,500 visits to curlsmith.com in September 2026, down 2% in a month and down 1% over three months. CURLSMITH ranks #191 of 33,626 Personal Care brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does CURLSMITH use?
Gravity by Benchr identifies curlsmith.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since August 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does CURLSMITH spend on Meta ads?
Gravity by Benchr does not publish a spend figure for CURLSMITH on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in United States?
Among Personal Care brands in United States in the Gravity by Benchr index, CURLSMITH ranks #191 of 33,626 by estimated traffic. Its closest competitors on the same market are Fix My Curls, Bounce Curl, Ouidad, Mr. Smith, SARI CURLS. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with CURLSMITH.