Brand page · Personal Care · United States
Ouidad: 156K visits a month, 156 active Meta ads, Gravity score 579.
Ouidad — Ouidad is a brand that specializes in salon-quality products for curly hair, offering sulfate-free shampoos, conditioners, and styling solutions designed for different curl types. In September 2026 ouidad.com drew an estimated 156K visits, down 6% on the month before. It ranks #524 of 33,626 Personal Care brands in United States and holds a 2.4 Trustpilot rating over 11 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 792 peers: Personal Care brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Ouidad is a brand that specializes in salon-quality products for curly hair, offering sulfate-free shampoos, conditioners, and styling solutions designed for different curl types.
01 · Traffic
How much traffic Ouidad gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Ouidad drew an estimated 156K visits in September 2026, down 6% on the month before and up 6% over three months.
- Worldwide#64,443of 4.5M sites · Top 5%
- In United States#21,224of 1.2M sites · Top 5%
- Personal Care, worldwide#3,040of 215,119 brands · Top 5%
- Personal Care, United States#524of 33,626 brands · Top 5%
156K
estimated visits in September
1 mo ▼ −5.8%4 mo ▲ +5.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Ouidad.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Ouidad holds 2.4 out of 5 on Trustpilot over 11 reviews, 3 of them in the last twelve months: 18% of customers give five stars and 73% one star.
Beauty & Well-being
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Ouidad sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Ouidad sells on Shopify, 95% of its catalogue in stock. The best seller is Advanced Climate Control® Heat & Humidity Gel, at US$10.00–US$75.00, followed by Moisture Lock® Leave-In Conditioner and Advanced Climate Control® Defrizzing Conditioner.
#1Advanced Climate Control® Heat & Humidity GelOuidadUS$10.00–US$75.00In stock
#2Moisture Lock® Leave-In ConditionerOuidadUS$10.00–US$70.00In stock
#3Advanced Climate Control® Defrizzing ConditionerOuidadUS$10.00–US$70.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Ouidad in its comparison group.
- Average rating
- 4.45 / 5
- Rated products
- 93% of the catalogue
- In stock
- 95%
- Upper price quartile
- US$34.25
- Currency
- USD
04 · Ads
What Ouidad is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Ouidad runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since October 2021 (image, text, video).
NEW Speed-DryOuidad7 Oct 2026image
NEW Speed-DryOuidad7 Oct 2026image
NEW Speed-DryOuidad7 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Ouidad Holdings, LLCverified
Text ad20 Oct 2026Ouidad Holdings, LLCverified
Text ad20 Oct 2026Ouidad Holdings, LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Ouidad.
The creators who tag @ouidad on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @ouidad on Instagram, led by Alisha Rodrigues (144K followers, 0.0% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| AAlisha Rodrigues@hairmajestiii · 🇺🇸 US | Beauty cosmetics skincare Creator | 144K | 0.0% | 9 | Tagged @ouidad |
06 · Competitors according to Gravity
Who Ouidad competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Ouidad among Personal Care brands in United States. The closest is CURLSMITH, then Bounce Curl, Fix My Curls, as i am, Umberto Giannini, Color Wow.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| CURLSMITHcurlsmith.com | |||||||
| Bounce Curlbouncecurl.com | |||||||
| Fix My Curlsfixmycurls.com | |||||||
| as i amasiamnaturally.com | |||||||
| Umberto Gianniniumbertogiannini.com | |||||||
| Color Wowcolorwowhair.com |
07 · Company
The company behind Ouidad.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Ouidad is a company based in Commack, United States, founded in 1984 according to LinkedIn, on a domain registered in January 1997. It employs about 70 people, is listed at m_and_a stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Commack
- Founded
- 1984, per LinkedIn
- Domain registered
- 21 Jan 1997
- Share capital
- Data not available
- Status
- was_acquired
- President
- Data not available
- Activity code
- Data not available
- Employees
- 70 on LinkedIn
- Funding stage
- M and a
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- ouidad.com · Shopify · USD
- Catalogue
- 46 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Ouidad
What people ask Google about Ouidad.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Ouidad a legit company?
According to Gravity by Benchr, Ouidad is a brand based in Commack, United States: its website has existed since January 1997, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 70 people on LinkedIn, it has 156,616 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Ouidad reviews
Customers rate Ouidad 2.4 out of 5 on Trustpilot over 11 reviews, 3 of them in the last twelve months: 18% give five stars, 73% one star. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Ouidad sell?
Ouidad is a brand that specializes in salon-quality products for curly hair, offering sulfate-free shampoos, conditioners, and styling solutions designed for different curl types. Gravity by Benchr classifies it under Personal Care, with Hair Care making up 93% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Ouidad cost?
Ouidad's best seller, Advanced Climate Control® Heat & Humidity Gel, sells from US$10.00 to US$75.00 on ouidad.com. 95% of the catalogue is in stock. Gravity does not track prices daily: check ouidad.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Ouidad promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Ouidad advertises on Facebook and Instagram and on Google, where its offers often run. Check ouidad.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Ouidad?
Ouidad sells on its own website, ouidad.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Ouidad?
Gravity by Benchr records a company based in Commack, United States, founded in 1984 according to LinkedIn, on a domain registered in 1997, with 70 employees on LinkedIn, listed at m_and_a stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Ouidad growing?
Yes. Gravity by Benchr estimates about 156,200 visits to ouidad.com in September 2026, down 6% in a month and up 6% over three months. Ouidad ranks #524 of 33,626 Personal Care brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Ouidad use?
Gravity by Benchr identifies ouidad.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Ouidad spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Ouidad on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in United States?
Among Personal Care brands in United States in the Gravity by Benchr index, Ouidad ranks #524 of 33,626 by estimated traffic. Its closest competitors on the same market are CURLSMITH, Bounce Curl, Fix My Curls, as i am, Umberto Giannini. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Ouidad.