Brand page · Jewelry · United States
CustomMade: 251k visits a month, 23 active Meta ads, Gravity score 577.
CustomMade — CustomMade Jewelers is an online custom jeweler that creates one-of-a-kind engagement rings, wedding rings, and fine jewelry designed from scratch and crafted by hand. In September 2026 custommade.com drew an estimated 251k visits, down 14% on the month before. It ranks #147 of 33,382 Jewelry brands in United States and holds a 4.8 Trustpilot rating over 984 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 352 peers: Jewelry brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
CustomMade Jewelers is an online custom jeweler that creates one-of-a-kind engagement rings, wedding rings, and fine jewelry designed from scratch and crafted by hand.
01 · Traffic
How much traffic CustomMade gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
CustomMade drew an estimated 251k visits in September 2026, down 14% on the month before and down 6% over three months.
- Worldwide#43,353of 4.5m sites · Top 1%
- In United States#14,170of 1.2m sites · Top 5%
- Jewelry, worldwide#737of 132,285 brands · Top 1%
- Jewelry, United States#147of 33,382 brands · Top 1%
251k
estimated visits in September
1 mo ▼ −14.4%4 mo ▼ −5.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about CustomMade.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
CustomMade holds 4.8 out of 5 on Trustpilot over 984 reviews, 88 of them in the last twelve months: 95% of customers give five stars and 2% one star. That volume places CustomMade in the top 10% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 5%. On Google, CustomMade scores 5.0 over 13 reviews.
Jewelry Designer Jeweler Jewellery Manufacturer
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What CustomMade sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read CustomMade's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places CustomMade in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What CustomMade is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
CustomMade runs Meta ads on Facebook, Instagram, Audience Network, Threads, and has advertised on Google since October 2021 (text, video).
Custom isn’t complicated. It’s just personal.CustomMade6 Oct 2026video
Custom isn’t complicated. It’s just personal.CustomMade6 Oct 2026video
I’m so happy we have his reaction to seeing it for the first time, everything was absolutely perfect. Thank you @custommadejewelers #engCustomMade6 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026CUSTOMMADE, INC.verified
Text ad20 Oct 2026CUSTOMMADE, INC.verified
Text ad20 Oct 2026CUSTOMMADE, INC.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about CustomMade.
The creators who tag @custommadejewelers on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who CustomMade competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for CustomMade among Jewelry brands in United States. The closest is Diamondere, then Frank Darling, Staghead Designs, Rustic and Main, 123GOLD, shesaidyes.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Diamonderediamondere.com | |||||||
| Frank Darlingfrankdarling.com | |||||||
| Staghead Designsstagheaddesigns.com | |||||||
| Rustic and Mainrusticandmain.com | |||||||
| 123GOLD123gold.de | |||||||
| shesaidyes.comshesaidyes.com |
07 · Company
The company behind CustomMade.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
CustomMade is a company based in United States, on a domain registered in March 1996. It employs about 111 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States
- Founded
- Data not available
- Domain registered
- 20 Mar 1996
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 111 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- custommade.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about CustomMade
What people ask Google about CustomMade.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is CustomMade legit or a scam?
According to Gravity by Benchr, CustomMade is a brand based in United States: its website has existed since March 1996, its Trustpilot profile is claimed by the brand, it employs 111 people on LinkedIn, it has 25,896 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
CustomMade reviews
Customers rate CustomMade 4.8 out of 5 on Trustpilot over 984 reviews, 88 of them in the last twelve months: 95% give five stars, 2% one star. Gravity by Benchr places that review volume in the top 10% of the 270,321 Trustpilot pages in its index. On Google, CustomMade scores 5.0 over 13 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does CustomMade sell?
CustomMade Jewelers is an online custom jeweler that creates one-of-a-kind engagement rings, wedding rings, and fine jewelry designed from scratch and crafted by hand. Gravity by Benchr classifies it under Jewelry. Source: Gravity by Benchr product classification.
CustomMade promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: CustomMade advertises on Facebook and Instagram and on Google, where its offers often run. Check custommade.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind CustomMade?
Gravity by Benchr records a company based in United States, whose domain was registered in 1996, with 111 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is CustomMade growing?
Not at the moment. Gravity by Benchr estimates about 250,700 visits to custommade.com in September 2026, down 14% in a month and down 6% over three months. CustomMade ranks #147 of 33,382 Jewelry brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is CustomMade's ad budget?
Gravity by Benchr does not publish a spend figure for CustomMade on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Jewelry brands in United States?
Among Jewelry brands in United States in the Gravity by Benchr index, CustomMade ranks #147 of 33,382 by estimated traffic. Its closest competitors on the same market are Diamondere, Frank Darling, Staghead Designs, Rustic and Main and 123GOLD. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with CustomMade.