Brand page · Decor · India
Cycle.in: 335k visits a month, 86 active Meta ads, Gravity score 616.
Cycle.in — Cycle.in is an Indian brand that sells premium incense sticks, cones, pooja essentials, and home care accessories. The company offers high-quality agarbatti, dhoop, sambrani, and prayer products with a legacy spanning 75+ years. In September 2026 cycle.in drew an estimated 335k visits, up 34% on the month before. It ranks #12 of 1,759 Decor brands in India.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 81 peers: Decor brands in India with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Cycle.in is an Indian brand that sells premium incense sticks, cones, pooja essentials, and home care accessories. The company offers high-quality agarbatti, dhoop, sambrani, and prayer products with a legacy spanning 75+ years.
01 · Traffic
How much traffic Cycle.in gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Cycle.in drew an estimated 335k visits in September 2026, up 34% on the month before and up 165% over three months.
- Worldwide#34,279of 4.5m sites · Top 1%
- In India#1,788of 164k sites · Top 5%
- Decor, worldwide#487of 185,686 brands · Top 1%
- Decor, India#12of 1,759 brands · Top 1%
335k
estimated visits in September
1 mo ▲ +33.6%4 mo ▲ +165.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Cycle.in.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Cycle.in holds 3.2 out of 5 on Trustpilot over 1 review: 0% of customers give five stars and 100% one star.
e-Commerce Service Shopping Mall
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Cycle.in sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Cycle.in sells on Shopify, 94% of its catalogue in stock. The best seller is Camphor Vaporizer with Camphor Tablets, at ₹166.00, followed by Pure Bhimseni Camphor and Premium Camphor Vaporizer Diffuser.
#1Camphor Vaporizer with Camphor TabletsCycle.in₹166.00In stock
#2Pure Bhimseni CamphorCycle.in₹140.00–₹270.00In stock
#3Premium Camphor Vaporizer DiffuserCycle.in₹464.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Cycle.in in its comparison group.
- Average rating
- 4.65 / 5
- Rated products
- 61% of the catalogue
- In stock
- 94%
- Upper price quartile
- US$6.08
- Currency
- INR
04 · Ads
What Cycle.in is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Cycle.in runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since July 2022 (image, text, video).
25% OFF on Sampoorna Dhyan Puja OilCycle Pure7 Oct 2026video
25% OFF on Sampoorna Dhyan Puja OilCycle Pure6 Oct 2026video
Cycle PureCycle Pure6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026N. RANGA RAO & SONS PRIVATE LIMITEDverified
Text ad20 Oct 2026N. RANGA RAO & SONS PRIVATE LIMITEDverified
Video ad20 Oct 2026N. RANGA RAO & SONS PRIVATE LIMITEDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Cycle.in.
The creators who tag @cycle.in_ on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @cycle.in_ on Instagram, led by Parshwanath Upadhye (60.3k followers, 1.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| PParshwanath Upadhye@parshwanath_upadhye · 🇮🇳 IN | Music concerts dance Creator | 60.3k | 1.1% | 1 | Tagged @cycle.in_ |
06 · Competitors according to Gravity
Who Cycle.in competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Cycle.in among Decor brands in India. The closest is Sadhna.co™, then PHOOL, mypoojabox, Mangalam, ServDharm, nipponkodo.co.jp.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Sadhna.co™sadhna.co | |||||||
| PHOOLphool.co | |||||||
| mypoojaboxmypoojabox.in | |||||||
| Mangalamhouseofmangalam.com | |||||||
| ServDharmservdharm.com | |||||||
| nipponkodo.co.jpnipponkodo.co.jp |
07 · Company
The company behind Cycle.in.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Cycle.in is a company based in Mysuru, India, founded in 1948 according to LinkedIn, on a domain registered in April 2009. It employs about 1,011 people and is listed at private_equity stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇮🇳 India · Mysuru
- Founded
- 1948, per LinkedIn
- Domain registered
- 22 Apr 2009
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 1,011 on LinkedIn · 1,001-5,000
- Funding stage
- Private equity · last deal: private equity
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- cycle.in · Shopify · INR
- Catalogue
- 162 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Cycle.in
What people ask Google about Cycle.in.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Cycle.in legit?
According to Gravity by Benchr, Cycle.in is a brand based in Mysuru, India: its website has existed since April 2009, it sells on a Shopify store, it employs 1,011 people on LinkedIn, it has 124,684 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What does Cycle.in sell?
Cycle.in is an Indian brand that sells premium incense sticks, cones, pooja essentials, and home care accessories. The company offers high-quality agarbatti, dhoop, sambrani, and prayer products with a legacy spanning 75+ years. Gravity by Benchr classifies it under Decor, with Home Fragrances making up 49% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Cycle.in expensive?
Cycle.in's best seller, Camphor Vaporizer with Camphor Tablets, sells ₹166.00 on cycle.in. 94% of the catalogue is in stock. Gravity does not track prices daily: check cycle.in before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Cycle.in have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Cycle.in advertises on Facebook and Instagram and on Google, where its offers often run. Check cycle.in for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Cycle.in?
Cycle.in sells on its own website, cycle.in, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Cycle.in?
Gravity by Benchr records a company based in Mysuru, India, founded in 1948 according to LinkedIn, on a domain registered in 2009, with 1,011 employees on LinkedIn, listed at private_equity stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Cycle.in doing well?
Yes. Gravity by Benchr estimates about 335,300 visits to cycle.in in September 2026, up 34% in a month and up 165% over three months. Cycle.in ranks #12 of 1,759 Decor brands in India in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Cycle.in use?
Gravity by Benchr identifies cycle.in as a Shopify store (standard plan, not Shopify Plus), selling in INR. It advertises through Meta and on Google since July 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Cycle.in's ad budget?
Gravity by Benchr does not publish a spend figure for Cycle.in on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Decor brands in India?
Among Decor brands in India in the Gravity by Benchr index, Cycle.in ranks #12 of 1,759 by estimated traffic. Its closest competitors on the same market are Sadhna.co™, PHOOL, mypoojabox, Mangalam and ServDharm. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Cycle.in.