Brand page · Decor · India
PHOOL: 295k visits a month, 246 active Meta ads, Gravity score 604.
PHOOL — Charcoal-free incense sticks and incense cones made from temple waste | PHOOL - world’s first incense store solving the monumental ‘temple-waste’ problem. In September 2026 phool.co drew an estimated 295k visits, down 33% on the month before. It ranks #17 of 1,759 Decor brands in India.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 81 peers: Decor brands in India with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Charcoal-free incense sticks and incense cones made from temple waste | PHOOL - world’s first incense store solving the monumental ‘temple-waste’ problem
01 · Traffic
How much traffic PHOOL gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
PHOOL drew an estimated 295k visits in September 2026, down 33% on the month before and down 16% over three months.
- Worldwide#38,028of 4.5m sites · Top 1%
- In India#1,969of 164k sites · Top 5%
- Decor, worldwide#567of 185,686 brands · Top 1%
- Decor, India#17of 1,759 brands · Top 1%
295k
estimated visits in September
1 mo ▼ −33.0%4 mo ▼ −15.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about PHOOL.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
PHOOL holds 3.7 out of 5 on Trustpilot over 1 review: 100% of customers give five stars and 0% one star.
Candle Store Home Goods Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What PHOOL sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
PHOOL sells on Shopify, 82% of its catalogue in stock. The best seller is Phool Natural Incense Cones - Lavender, at ₹145.00, followed by Phool Natural Incense Cones - Indian Rose and Phool Natural Incense Cones - Jasmine.
#1Phool Natural Incense Cones - LavenderPHOOL₹145.00In stock
#2Phool Natural Incense Cones - Indian RosePHOOL₹145.00In stock
#3Phool Natural Incense Cones - JasminePHOOL₹145.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places PHOOL in its comparison group.
- Average rating
- Data not available
- Rated products
- 0% of the catalogue
- In stock
- 82%
- Upper price quartile
- US$3.97
- Currency
- INR
04 · Ads
What PHOOL is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
PHOOL runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since January 2023 (image, text, video).
Phool Temple CollectionPhool.co7 Oct 2026video
✨ Celebrate Diwali the PHOOL WayPhool.co7 Oct 2026video
✨ Celebrate Diwali the PHOOL WayPhool.co7 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026KANPUR FLOWERCYCLING PRIVATE LIMITEDverified
Image ad21 Oct 2026KANPUR FLOWERCYCLING PRIVATE LIMITEDverified
Text ad21 Oct 2026KANPUR FLOWERCYCLING PRIVATE LIMITEDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about PHOOL.
The creators who tag @phool.co on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @phool.co on Instagram, led by The Face Shop India (366k followers, 0.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| TThe Face Shop India@thefaceshopindia_official · 🇮🇳 IN | Beauty cosmetics skincare Creator | 366k | 0.1% | 2 | Tagged @phool.co |
06 · Competitors according to Gravity
Who PHOOL competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for PHOOL among Decor brands in India. The closest is Cycle.in, then Sadhna.co™, mypoojabox, ServDharm, Mangalam, Higher Mind Incense.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Cycle.incycle.in | |||||||
| Sadhna.co™sadhna.co | |||||||
| mypoojaboxmypoojabox.in | |||||||
| ServDharmservdharm.com | |||||||
| Mangalamhouseofmangalam.com | |||||||
| Higher Mind Incensehighermindincense.com |
07 · Company
The company behind PHOOL.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
PHOOL is a company based in Kanpur, India, founded in 2017 according to LinkedIn, on a domain registered in January 2018. It employs about 87 people and is listed at early_stage_venture stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇮🇳 India · Kanpur
- Founded
- 2017, per LinkedIn
- Domain registered
- 6 Jan 2018
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 87 on LinkedIn · 11-50
- Funding stage
- Early stage venture · last deal: grant
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- phool.co · Shopify · INR
- Catalogue
- 54 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about PHOOL
What people ask Google about PHOOL.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is PHOOL legit?
According to Gravity by Benchr, PHOOL is a brand based in Kanpur, India: its website has existed since January 2018, it sells on a Shopify store, it employs 87 people on LinkedIn, it has 228,584 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What does PHOOL sell?
Charcoal-free incense sticks and incense cones made from temple waste | PHOOL - world’s first incense store solving the monumental ‘temple-waste’ problem Gravity by Benchr classifies it under Decor, with Home Fragrances making up 34% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is PHOOL expensive?
PHOOL's best seller, Phool Natural Incense Cones - Lavender, sells ₹145.00 on phool.co. 82% of the catalogue is in stock. Gravity does not track prices daily: check phool.co before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a PHOOL discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: PHOOL advertises on Facebook and Instagram and on Google, where its offers often run. Check phool.co for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy PHOOL?
PHOOL sells on its own website, phool.co, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind PHOOL?
Gravity by Benchr records a company based in Kanpur, India, founded in 2017 according to LinkedIn, on a domain registered in 2018, with 87 employees on LinkedIn, listed at early_stage_venture stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is PHOOL doing well?
Not at the moment. Gravity by Benchr estimates about 295,400 visits to phool.co in September 2026, down 33% in a month and down 16% over three months. PHOOL ranks #17 of 1,759 Decor brands in India in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does PHOOL use?
Gravity by Benchr identifies phool.co as a Shopify store (standard plan, not Shopify Plus), selling in INR. It advertises through Meta and on Google since January 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does PHOOL spend on Meta ads?
Gravity by Benchr does not publish a spend figure for PHOOL on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Decor brands in India?
Among Decor brands in India in the Gravity by Benchr index, PHOOL ranks #17 of 1,759 by estimated traffic. Its closest competitors on the same market are Cycle.in, Sadhna.co™, mypoojabox, ServDharm and Mangalam. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with PHOOL.