Brand page · Outdoor Recreation · United States
Dakine traffic, ads & competitors 252k visits a month, 42 active Meta ads, Gravity score 585.
Dakine — Dakine is a brand that manufactures backpacks, bags, apparel, and gear for various sports including surfing, snowboarding, skiing, mountain biking, and travel. In September 2026 dakine.com drew an estimated 252k visits, up 34% on the month before. It ranks #89 of 14,873 Outdoor Recreation brands in the United States and holds a 2.0 Trustpilot rating over 37 reviews.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 316 peers: Outdoor Recreation brands in the United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Dakine is a brand that manufactures backpacks, bags, apparel, and gear for various sports including surfing, snowboarding, skiing, mountain biking, and travel.
01 · Traffic
Dakine website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Dakine drew an estimated 252k visits in September 2026, up 34% on the month before and up 51% over three months.
- Worldwide#43,127of 4.5m sites · Top 1%
- In United States#14,088of 1.2m sites · Top 5%
- Outdoor Recreation, worldwide#542of 101,136 brands · Top 1%
- Outdoor Recreation, United States#89of 14,873 brands · Top 1%
252k
estimated visits in September
1 mo ▲ +33.7%4 mo ▲ +51.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Dakine reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Dakine holds 2.0 out of 5 on Trustpilot over 37 reviews, 9 of them in the last twelve months: 14% of customers give five stars and 84% one star. That volume places Dakine in the top 40% of the 270,321 Trustpilot pages in the Gravity index.
Activewear Store Clothing Store Shoe Store Sportswear Store Outdoor Clothing and Equipment Shop
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Dakine best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Dakine sells on Shopify, 87% of its catalogue in stock. The best seller is Bike Roller Bag, at US$720.00, followed by Kainui Team 6' X 1/4" Surf Leash and Kaimana Team 6' X 1/4" Surf Leash.
#1Bike Roller BagDakineUS$720.00In stock
#2Kainui Team 6' X 1/4" Surf LeashDakineUS$21.00–US$36.00In stock
#3Kaimana Team 6' X 1/4" Surf LeashDakineUS$32.20–US$53.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Dakine in its comparison group.
- Average rating
- 4.90 / 5
- Rated products
- 11% of the catalogue
- In stock
- 87%
- Upper price quartile
- US$100.00
- Currency
- USD
04 · Ads
Dakine ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Dakine runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since August 2026 (image, text, video).
Always Trusted. Ever Progressing.DAKINE6 Oct 2026image
Packs Down FlatDAKINE6 Oct 2026image
In Adventure We TrustDAKINE6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026DAKINE EQUIPMENT LLCverified
Text ad20 Oct 2026DAKINE EQUIPMENT LLCverified
Text ad20 Oct 2026DAKINE EQUIPMENT LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Dakine influencers
The creators who tag @dakine on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @dakine on Instagram, led by Trailtech (16.3k followers, 33.6% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| TTrailtech@trailtech.at · 🇦🇹 AT | Automotive mobility Creator | 16.3k | 33.6% | 13 | Tagged @dakine |
06 · Competitors according to Gravity
Dakine competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Dakine among Outdoor Recreation brands in the United States. The closest is Quiksilver, then Rip Curl, surf.inc, oxbowshop.com, Volcom, Hyper Ride.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Quiksilverquiksilver.com.au | |||||||
| Rip Curlripcurl.com.au | |||||||
| surf.incsurf.inc | |||||||
| oxbowshop.comoxbowshop.com | |||||||
| Volcomvolcom.com | |||||||
| Hyper Ridehyperride.co.nz |
07 · Company
Who is behind Dakine?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Dakine is a company based in Torrance, United States, founded in 1979 according to LinkedIn, on a domain registered in July 1995. It employs about 278 people and is listed at m_and_a stage.
- Entity country
- 🇺🇸 United States · Torrance
- Founded
- 1979, per LinkedIn
- Domain registered
- 24 Jul 1995
- Status
- was_acquired
- Employees
- 278 on LinkedIn
- Funding stage
- M and a
- Own store
- dakine.com · Shopify · USD
- Catalogue
- 466 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Dakine
What people ask Google about Dakine.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Dakine legit?
According to Gravity by Benchr, Dakine is a brand based in Torrance, United States: its website has existed since July 1995, it sells on a Shopify store, it employs 278 people on LinkedIn, it has 195,910 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Dakine?
Customers rate Dakine 2.0 out of 5 on Trustpilot over 37 reviews, 9 of them in the last twelve months: 14% give five stars, 84% one star. Gravity by Benchr places that review volume in the top 40% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Dakine?
Dakine is a brand that manufactures backpacks, bags, apparel, and gear for various sports including surfing, snowboarding, skiing, mountain biking, and travel. Gravity by Benchr classifies it under Outdoor Recreation, with Backpacks making up 19% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Dakine expensive?
Dakine's best seller, Bike Roller Bag, sells US$720.00 on dakine.com. 87% of the catalogue is in stock. Gravity does not track prices daily: check dakine.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Dakine have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Dakine advertises on Facebook and Instagram and on Google, where its offers often run. Check dakine.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Dakine?
Dakine sells on its own website, dakine.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Dakine?
Gravity by Benchr records a company based in Torrance, United States, founded in 1979 according to LinkedIn, on a domain registered in 1995, with 278 employees on LinkedIn, listed at m_and_a stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Dakine growing?
Yes. Gravity by Benchr estimates about 252,200 visits to dakine.com in September 2026, up 34% in a month and up 51% over three months. Dakine ranks #89 of 14,873 Outdoor Recreation brands in the United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Dakine use?
Gravity by Benchr identifies dakine.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since August 2026. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Dakine's ad budget?
Gravity by Benchr does not publish a spend figure for Dakine on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Outdoor Recreation brands in the United States?
Among Outdoor Recreation brands in the United States in the Gravity by Benchr index, Dakine ranks #89 of 14,873 by estimated traffic. Its closest competitors on the same market are Quiksilver, Rip Curl, surf.inc, oxbowshop.com and Volcom. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Dakine.