Brand page · Clothing · Australia
Dangerfield: 1.1M visits a month, 88 active Meta ads, Gravity score 524.
Dangerfield — Dangerfield is an Australian alternative fashion brand offering punk, goth, and vintage-inspired designs for people who embrace individuality and self-expression. In September 2026 dangerfield.com.au drew an estimated 1.1M visits, down 9% on the month before. It ranks #25 of 12,275 Clothing brands in Australia and holds a 3.8 Trustpilot rating over 198 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 26 peers: Clothing brands in Australia with 1m–10M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Dangerfield is an Australian alternative fashion brand offering punk, goth, and vintage-inspired designs for people who embrace individuality and self-expression.
01 · Traffic
How much traffic Dangerfield gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Dangerfield drew an estimated 1.1M visits in September 2026, down 9% on the month before and up 2% over three months.
- Worldwide#13,502of 4.5M sites · Top 1%
- In Australia#242of 105K sites · Top 1%
- Clothing, worldwide#1,020of 459,295 brands · Top 1%
- Clothing, Australia#25of 12,275 brands · Top 1%
1.1M
estimated visits in September
1 mo ▼ −8.8%4 mo ▲ +2.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Dangerfield.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Dangerfield holds 3.8 out of 5 on Trustpilot over 198 reviews, 65 of them in the last twelve months: 28% of customers give five stars and 59% one star. That volume places Dangerfield in the top 30 % of the 270,321 Trustpilot pages in the Gravity index.
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Dangerfield sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Dangerfield sells on Shopify, 100% of its catalogue in stock. The best seller is Gift Voucher, at A$10.00–A$500.00, followed by Sweet Cherry Scrub Set and Puddle Duck Scrub Set.
#1Gift VoucherDangerfieldA$10.00–A$500.00In stock
#2Sweet Cherry Scrub SetDangerfieldA$60.00In stock
#3Puddle Duck Scrub SetDangerfieldA$60.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Dangerfield in its comparison group.
- Average rating
- 4.76 / 5
- Rated products
- 6% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$34.17
- Currency
- AUD
04 · Ads
What Dangerfield is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Dangerfield runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since October 2021 (image, text, video).
Limited Halloween DropDangerfield7 Oct 2026image
Halloween, But Make It DFDangerfield7 Oct 2026video
Halloween, But Make It DFDangerfield7 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Factory X Pty Ltdverified
Text ad20 Oct 2026Factory X Pty Ltdverified
Text ad20 Oct 2026Factory X Pty Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Dangerfield.
The creators who tag @dangerfieldclothing on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @dangerfieldclothing on Instagram, led by 𝔐𝔞𝔎𝔢𝔫𝔷𝔢𝔢🦇 (27.6K followers, 2.0% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| �𝔐𝔞𝔎𝔢𝔫𝔷𝔢𝔢🦇@illicitbehaviour · 🇦🇺 AU | Fashion style luxury Creator | 27.6K | 2.0% | 5 | Tagged @dangerfieldclothing |
06 · Competitors according to Gravity
Who Dangerfield competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Dangerfield among Clothing brands in Australia. The closest is DROP DEAD, then Goth N' Rock, KILLSTAR, Dolls Kill, Disturbia, Forest Ink.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| DROP DEADdropdead.world | |||||||
| Goth N' Rockgothnrock.com | |||||||
| KILLSTARkillstar.com | |||||||
| Dolls Killdollskill.com | |||||||
| Disturbiadisturbia.us | |||||||
| Forest Inkforestinkclothing.com |
07 · Company
The company behind Dangerfield.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Dangerfield is a company based in Abbotsford, Australia. It employs about 198 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇦🇺 Australia · Abbotsford
- Founded
- Data not available
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 198 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- dangerfield.com.au · Shopify · AUD
- Catalogue
- 551 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Dangerfield
What people ask Google about Dangerfield.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Dangerfield legit?
According to Gravity by Benchr, Dangerfield is a brand based in Abbotsford, Australia: its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 198 people on LinkedIn, it has 146,539 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Dangerfield reviews: is it worth it?
Customers rate Dangerfield 3.8 out of 5 on Trustpilot over 198 reviews, 65 of them in the last twelve months: 28% give five stars, 59% one star. Gravity by Benchr places that review volume in the top 30 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Dangerfield sell?
Dangerfield is an Australian alternative fashion brand offering punk, goth, and vintage-inspired designs for people who embrace individuality and self-expression. Gravity by Benchr classifies it under Clothing, with Clothing Tops making up 29% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Dangerfield prices: how much is it?
Dangerfield's best seller, Gift Voucher, sells from A$10.00 to A$500.00 on dangerfield.com.au. 100% of the catalogue is in stock. Gravity does not track prices daily: check dangerfield.com.au before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Dangerfield promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Dangerfield advertises on Facebook and Instagram and on Google, where its offers often run. Check dangerfield.com.au for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Dangerfield?
Dangerfield sells on its own website, dangerfield.com.au, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Dangerfield?
Gravity by Benchr records a company based in Abbotsford, Australia, with 198 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Dangerfield doing well?
Yes. Gravity by Benchr estimates about 1,095,500 visits to dangerfield.com.au in September 2026, down 9% in a month and up 2% over three months. Dangerfield ranks #25 of 12,275 Clothing brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Dangerfield use?
Gravity by Benchr identifies dangerfield.com.au as a Shopify store (standard plan, not Shopify Plus), selling in AUD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Dangerfield spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Dangerfield on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in Australia?
Among Clothing brands in Australia in the Gravity by Benchr index, Dangerfield ranks #25 of 12,275 by estimated traffic. Its closest competitors on the same market are DROP DEAD, Goth N' Rock, KILLSTAR, Dolls Kill, Disturbia. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Dangerfield.