Brand page · Clothing · United Kingdom
DROP DEAD: 194K visits a month, 107 active Meta ads, Gravity score 667.
DROP DEAD — DROP DEAD CLOTHING is an independent dark fashion brand that sells alternative clothing and accessories with goth, grunge, and Y2K influences. In September 2026 dropdead.world drew an estimated 194K visits, up 8% on the month before. It ranks #10 of 493 Clothing brands in United Kingdom.
Updated Traffic Sept 2026Meta ads 14 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 484 peers: Clothing brands in United Kingdom with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
DROP DEAD CLOTHING is an independent dark fashion brand that sells alternative clothing and accessories with goth, grunge, and Y2K influences.
01 · Traffic
How much traffic DROP DEAD gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
DROP DEAD drew an estimated 194K visits in September 2026, up 8% on the month before and down 7% over three months.
- Worldwide#53,739of 4.5M sites · Top 5%
- In Norway#218of 15.2K sites · Top 5%
- Clothing, worldwide#4,917of 459,295 brands · Top 5%
- Clothing, Norway#10of 493 brands · Top 5%
194K
estimated visits in September
1 mo ▲ +7.5%4 mo ▼ −6.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about DROP DEAD.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
DROP DEAD holds 3.8 out of 5 on Trustpilot over 2 reviews, 1 of them in the last twelve months: 100% of customers give five stars and 0% one star.
Men's Clothing Store Clothing Store Women's Clothing Store Streetwear Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What DROP DEAD sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
DROP DEAD sells on Shopify, 100% of its catalogue in stock. The best seller is Thorn Chains Bracelet, at £40.00, followed by Nocturn Beanie and I.D Cap.
#2Thorn Chains BraceletDROP DEAD£40.00In stock
#3Nocturn BeanieDROP DEAD£30.00In stock
I.D CapDROP DEAD£40.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places DROP DEAD in its comparison group.
- Average rating
- 4.94 / 5
- Rated products
- 37% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$132.36
- Currency
- GBP
04 · Ads
What DROP DEAD is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
DROP DEAD runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since June 2025 (image, text, video).
Drop Dead ClothingDrop Dead12 Oct 2026image
New Collection Now Live.Drop Dead12 Oct 2026image
New Collection Now Live.Drop Dead12 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026DROP DEAD CLOTHING LIMITEDverified
Image ad20 Oct 2026DROP DEAD CLOTHING LIMITEDverified
Text ad20 Oct 2026DROP DEAD CLOTHING LIMITEDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about DROP DEAD.
The creators who tag @dropdeadofficial on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @dropdeadofficial on Instagram, led by Dropdead.clique (13K followers, 4.6% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| DDropdead.clique@dropdead.clique · 🇨🇦 CA | Fashion style luxury Creator | 13K | 4.6% | 12 | Tagged @dropdeadofficial |
06 · Competitors according to Gravity
Who DROP DEAD competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for DROP DEAD among Clothing brands in United Kingdom. The closest is HARD'N'HEAVY, then KILLSTAR, Dolls Kill, VampireFreaks, Attitude Clothing, Dangerfield.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| HARD'N'HEAVYhardnheavy.style | |||||||
| KILLSTARkillstar.com | |||||||
| Dolls Killdollskill.com | |||||||
| VampireFreaksvampirefreaks.com | |||||||
| Attitude Clothingattitudeclothing.co.uk | |||||||
| Dangerfielddangerfield.com.au |
07 · Company
The company behind DROP DEAD.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
DROP DEAD is a company based in Sheffield, United Kingdom, founded in 2004 according to LinkedIn, on a domain registered in May 2020. It employs about 23 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · Sheffield
- Founded
- 2004, per LinkedIn
- Domain registered
- 12 May 2020
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 23 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- dropdead.world · Shopify · GBP
- Catalogue
- 26 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about DROP DEAD
What people ask Google about DROP DEAD.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is DROP DEAD a legit company?
According to Gravity by Benchr, DROP DEAD is a brand based in Sheffield, United Kingdom: its website has existed since May 2020, it sells on a Shopify store, it employs 23 people on LinkedIn, it has 881,067 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is DROP DEAD known for?
DROP DEAD CLOTHING is an independent dark fashion brand that sells alternative clothing and accessories with goth, grunge, and Y2K influences. Gravity by Benchr classifies it under Clothing, with Clothing Tops making up 48% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does DROP DEAD cost?
DROP DEAD's best seller, Thorn Chains Bracelet, sells £40.00 on dropdead.world. 100% of the catalogue is in stock. Gravity does not track prices daily: check dropdead.world before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does DROP DEAD have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: DROP DEAD advertises on Facebook and Instagram and on Google, where its offers often run. Check dropdead.world for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy DROP DEAD?
DROP DEAD sells on its own website, dropdead.world, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind DROP DEAD?
Gravity by Benchr records a company based in Sheffield, United Kingdom, founded in 2004 according to LinkedIn, on a domain registered in 2020, with 23 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is DROP DEAD growing?
Not at the moment. Gravity by Benchr estimates about 194,200 visits to dropdead.world in September 2026, up 8% in a month and down 7% over three months. DROP DEAD ranks #10 of 493 Clothing brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does DROP DEAD use?
Gravity by Benchr identifies dropdead.world as a Shopify store (standard plan, not Shopify Plus), selling in GBP. It advertises through Meta and on Google since June 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does DROP DEAD spend on Meta ads?
Gravity by Benchr does not publish a spend figure for DROP DEAD on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in United Kingdom?
Among Clothing brands in United Kingdom in the Gravity by Benchr index, DROP DEAD ranks #10 of 493 by estimated traffic. Its closest competitors on the same market are HARD'N'HEAVY, KILLSTAR, Dolls Kill, VampireFreaks, Attitude Clothing. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with DROP DEAD.