Brand page · Jewelry
Fossil: 3M visits a month, 139 active Meta ads.
Fossil — Fossil Group, Inc. is a company that creates and sells accessories including watches, handbags, jewelry, and small leather goods under various owned and licensed brands. In September 2026 fossil.com drew an estimated 3M visits, down 2% on the month before. It ranks #7 of 33,382 Jewelry brands and holds a 1.3 Trustpilot rating over 2,042 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
Fossil Group, Inc. is a company that creates and sells accessories including watches, handbags, jewelry, and small leather goods under various owned and licensed brands.
01 · Traffic
How much traffic Fossil gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Fossil drew an estimated 3M visits in September 2026, down 2% on the month before and up 19% over three months.
- Worldwide#5,938of 4.5M sites · Top 1%
- In United States#2,015of 1.2M sites · Top 1%
- Jewelry, worldwide#46of 132,285 brands · Top 1%
- Jewelry, United States#7of 33,382 brands · Top 1%
3M
estimated visits in September
1 mo ▼ −2.1%4 mo ▲ +19.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Fossil.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Fossil holds 1.3 out of 5 on Trustpilot over 2,042 reviews, 67 of them in the last twelve months: 7% of customers give five stars and 87% one star. That volume places Fossil in the top 5 % of the 270,321 Trustpilot pages in the Gravity index. On Google, Fossil scores 4.7 over 39 reviews.
Jewelry Store Women's Clothing Store Watch Store Clothing Store
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Fossil sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Fossil's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Fossil in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Fossil is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Fossil runs Meta ads on Facebook, Instagram, and has advertised on Google since August 2022 (image, text, video).
Shop The Harlow CollectionFossil14 Oct 2026video
Shop IconsFossil14 Oct 2026video
Shop The Machine CollectionFossil14 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Fossil Group, Inc.verified
Image ad21 Oct 2026Fossil (Australia) Pty Ltdverified
Text ad21 Oct 2026Fossil Group Europe GMBHverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Fossil.
The creators who tag @fossil on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @fossil on Instagram, led by Kyle Larion Kian (14.8K followers, 1.0% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| KKyle Larion Kian@kyle_larion_kian · 🇭🇺 HU | Travel tourism exploration Creator | 14.8K | 1.0% | 16 | Tagged @fossil |
06 · Competitors according to Gravity
Who Fossil competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Fossil among Jewelry brands. The closest is Daniel Wellington, then CLUSE, MVMT, Saint Germain, timestore.ro, beringtime.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Daniel Wellingtondanielwellington.com | |||||||
| CLUSEcluse.com | |||||||
| MVMTmvmt.com | |||||||
| Saint Germainsaintgermainbrand.com.br | |||||||
| timestore.rotimestore.ro | |||||||
| beringtime.comberingtime.com |
07 · Company
The company behind Fossil.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Fossil is an e-commerce brand, founded in 1984 according to LinkedIn, on a domain registered in June 1995. It employs about 5,385 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- Data not available
- Founded
- 1984, per LinkedIn
- Domain registered
- 3 Jun 1995
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 5,385 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- fossil.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Fossil
What people ask Google about Fossil.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Fossil legit or a scam?
According to Gravity by Benchr, Fossil is a brand: its website has existed since June 1995, it employs 5,385 people on LinkedIn, it has 1,409,304 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Fossil reviews: is it worth it?
Customers rate Fossil 1.3 out of 5 on Trustpilot over 2,042 reviews, 67 of them in the last twelve months: 7% give five stars, 87% one star. Gravity by Benchr places that review volume in the top 5 % of the 270,321 Trustpilot pages in its index. On Google, Fossil scores 4.7 over 39 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Fossil?
Fossil Group, Inc. is a company that creates and sells accessories including watches, handbags, jewelry, and small leather goods under various owned and licensed brands. Gravity by Benchr classifies it under Jewelry. Source: Gravity by Benchr product classification.
Does Fossil have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Fossil advertises on Facebook and Instagram and on Google, where its offers often run. Check fossil.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns Fossil?
Gravity by Benchr records a company, founded in 1984 according to LinkedIn, on a domain registered in 1995, with 5,385 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Fossil growing?
Yes. Gravity by Benchr estimates about 2,993,500 visits to fossil.com in September 2026, down 2% in a month and up 19% over three months. Fossil ranks #7 of 33,382 Jewelry brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Fossil spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Fossil on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Jewelry brands?
Among Jewelry brands in the Gravity by Benchr index, Fossil ranks #7 of 33,382 by estimated traffic. Its closest competitors on the same market are Daniel Wellington, CLUSE, MVMT, Saint Germain, timestore.ro. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Fossil.