Brand page · Backpacks · United States
JanSport US: 557K visits a month, 114 active Meta ads.
JanSport US — JanSport US is a brand that sells bags and backpacks. In September 2026 jansport.com drew an estimated 557K visits, down 65% on the month before. It ranks #11 of 1,167 Backpacks brands in United States and holds a 1.4 Trustpilot rating over 62 reviews.
Updated Traffic Sept 2026Meta ads 14 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026
About the store
JanSport US is a brand that sells bags and backpacks.
01 · Traffic
How much traffic JanSport US gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
JanSport US drew an estimated 557K visits in September 2026, down 65% on the month before and up 13% over three months.
- Worldwide#22,822of 4.5M sites · Top 1%
- In United States#7,503of 1.2M sites · Top 1%
- Backpacks, worldwide#23of 5,429 brands · Top 1%
- Backpacks, United States#11of 1,167 brands · Top 1%
557K
estimated visits in September
1 mo ▼ −64.5%4 mo ▲ +13.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about JanSport US.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
JanSport US holds 1.4 out of 5 on Trustpilot over 62 reviews, 23 of them in the last twelve months: 11% of customers give five stars and 77% one star. That volume places JanSport US in the top 40 % of the 270,321 Trustpilot pages in the Gravity index.
Bags and Luggage Store Bag Shop
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What JanSport US sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
JanSport US sells on Shopify, 93% of its catalogue in stock. The best seller is SuperBreak® Plus, at US$31.50–US$55.00, followed by Big Student and Right Pack.
#1SuperBreak® PlusJanSport USUS$31.50–US$55.00In stock
#2Big StudentJanSport USUS$43.40–US$62.00In stock
#3Right PackJanSport USUS$52.50–US$75.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places JanSport US in its comparison group.
- Average rating
- 4.39 / 5
- Rated products
- 50% of the catalogue
- In stock
- 93%
- Upper price quartile
- US$107.00
- Currency
- USD
04 · Ads
What JanSport US is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
JanSport US runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since July 2022 (image, text, video).
This is me carrying my emotional baggage #LibraSeasonJanSport12 Oct 2026video
the tiny JanSport Mini Break kinda just makes the look tbh... #style #ootd #mensstyle #menswear #bags #accessories #mensbags #jansportJanSport7 Oct 2026video
JanSportJanSport7 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026V.F. Corporationverified
Text ad21 Oct 2026V.F. Corporationverified
Text ad21 Oct 2026V.F. Corporationverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about JanSport US.
The creators who tag @jansport on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @jansport on Instagram, led by Colleen Sanclemente (25.8K followers, 2.0% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| CColleen Sanclemente@colleengowda · 🇺🇸 US | Relationship couple life Creator | 25.8K | 2.0% | 2 | Tagged @jansport |
06 · Competitors according to Gravity
Who JanSport US competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for JanSport US among Backpacks brands in United States. The closest is eastpak.com, then Stubble & Co, Markenkoffer, uppercase, STATE Bags, UP4YOU.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| eastpak.comeastpak.com | |||||||
| Stubble & Costubbleandco.com | |||||||
| Markenkoffermarkenkoffer.de | |||||||
| uppercaseuppercase.co.in | |||||||
| STATE Bagsstatebags.com | |||||||
| UP4YOUup4you.com.br |
07 · Company
The company behind JanSport US.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
JanSport US is a company based in United States, founded in 1967 according to LinkedIn, on a domain registered in May 1995. It employs about 179 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States
- Founded
- 1967, per LinkedIn
- Domain registered
- 31 May 1995
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 179 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- jansport.com · Shopify · USD
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about JanSport US
What people ask Google about JanSport US.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is JanSport US legit or a scam?
According to Gravity by Benchr, JanSport US is a brand based in United States: its website has existed since May 1995, it sells on a Shopify store, it employs 179 people on LinkedIn, it has 263,360 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What do customers say about JanSport US?
Customers rate JanSport US 1.4 out of 5 on Trustpilot over 62 reviews, 23 of them in the last twelve months: 11% give five stars, 77% one star. Gravity by Benchr places that review volume in the top 40 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is JanSport US known for?
JanSport US is a brand that sells bags and backpacks. Gravity by Benchr classifies it under Backpacks, with Backpacks making up 58% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
JanSport US prices: how much is it?
JanSport US' best seller, SuperBreak® Plus, sells from US$31.50 to US$55.00 on jansport.com. 93% of the catalogue is in stock. Gravity does not track prices daily: check jansport.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a JanSport US discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: JanSport US advertises on Facebook and Instagram and on Google, where its offers often run. Check jansport.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy JanSport US?
JanSport US sells on its own website, jansport.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who owns JanSport US?
Gravity by Benchr records a company based in United States, founded in 1967 according to LinkedIn, on a domain registered in 1995, with 179 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is JanSport US growing?
Yes. Gravity by Benchr estimates about 556,700 visits to jansport.com in September 2026, down 65% in a month and up 13% over three months. JanSport US ranks #11 of 1,167 Backpacks brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does JanSport US use?
Gravity by Benchr identifies jansport.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since July 2022. Source: Gravity by Benchr platform and advertising records.
How much does JanSport US spend on Meta ads?
Gravity by Benchr does not publish a spend figure for JanSport US on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Backpacks brands in United States?
Among Backpacks brands in United States in the Gravity by Benchr index, JanSport US ranks #11 of 1,167 by estimated traffic. Its closest competitors on the same market are eastpak.com, Stubble & Co, Markenkoffer, uppercase, STATE Bags. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with JanSport US.