Brand page · Clothing
Debenhams: 447k visits a month, 138 active Meta ads.
Debenhams — Debenhams Ireland is a department store that sells fashion for women, men and kids, as well as homeware and beauty products. In September 2026 debenhams.ie drew an estimated 447k visits, up 40% on the month before. It ranks #2 of 1,148 Clothing brands and holds a 1.6 Trustpilot rating over 39 reviews.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
Debenhams Ireland is a department store that sells fashion for women, men and kids, as well as homeware and beauty products.
01 · Traffic
How much traffic Debenhams gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Debenhams drew an estimated 447k visits in September 2026, up 40% on the month before and up 234% over three months.
- Worldwide#27,171of 4.5m sites · Top 1%
- In Ireland#66of 14.2k sites · Top 1%
- Clothing, worldwide#2,263of 459,295 brands · Top 1%
- Clothing, Ireland#2of 1,148 brands · Top 1%
447k
estimated visits in September
1 mo ▲ +40.3%4 mo ▲ +233.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Debenhams.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Debenhams holds 1.6 out of 5 on Trustpilot over 39 reviews, 25 of them in the last twelve months: 10% of customers give five stars and 85% one star. That volume places Debenhams in the top 40% of the 270,321 Trustpilot pages in the Gravity index.
Shopping & Fashion
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Debenhams sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Debenhams's catalogue yet.
Data not available
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Share of the catalogue by product family.
The dominant category places Debenhams in its comparison group.
- Average rating
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- Rated products
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- In stock
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- Upper price quartile
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- Currency
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04 · Ads
What Debenhams is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Debenhams runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since October 2025 (image, text, video).
Gifts. For EveryoneDebenhams.com12 Oct 2026image
Dorothy Perkins Women's Tall Black Ruched Sleeve Blazer | Size: 8Debenhams.com9 Oct 2026image
Fragrance, Worn Your WayDebenhams.com9 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026BOOHOO.COM UK LIMITEDverified
Text ad21 Oct 2026BOOHOO.COM UK LIMITEDverified
Text ad21 Oct 2026BOOHOO.COM UK LIMITEDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Debenhams.
The creators who tag @debenhams on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @debenhams on Instagram, led by Karina Erton (15.5k followers, 1.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| KKarina Erton@karinaerton · 🇬🇧 GB | Beauty cosmetics skincare Creator | 15.5k | 1.3% | 11 | Tagged @debenhams |
06 · Competitors according to Gravity
Who Debenhams competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Debenhams among Clothing brands. The closest is Debenhams Outlet, then Dunnes Stores, marksandspencer.com, MYER, houseoffraser.ie, kohls.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Debenhams Outletdebenhamsoutlet.com | |||||||
| Dunnes Storesdunnesstores.com | |||||||
| marksandspencer.commarksandspencer.com | |||||||
| MYERmyer.com.au | |||||||
| houseoffraser.iehouseoffraser.ie | |||||||
| kohls.comkohls.com |
07 · Company
The company behind Debenhams.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Debenhams is an e-commerce brand. It employs about 17 people.
- Legal name
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- Registration no.
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- VAT
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- Legal form
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- Entity country
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- Founded
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- Domain registered
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- Share capital
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- Status
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- President
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- Activity code
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- Employees
- 17 on LinkedIn
- Funding stage
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- Total raised
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- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- debenhams.ie
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Debenhams
What people ask Google about Debenhams.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Debenhams a legit company?
According to Gravity by Benchr, Debenhams is a brand: its Trustpilot profile is claimed by the brand, it employs 17 people on LinkedIn, it has 626,524 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Debenhams reviews
Customers rate Debenhams 1.6 out of 5 on Trustpilot over 39 reviews, 25 of them in the last twelve months: 10% give five stars, 85% one star. Gravity by Benchr places that review volume in the top 40% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Debenhams sell?
Debenhams Ireland is a department store that sells fashion for women, men and kids, as well as homeware and beauty products. Gravity by Benchr classifies it under Clothing. Source: Gravity by Benchr product classification.
Is there a Debenhams discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Debenhams advertises on Facebook and Instagram and on Google, where its offers often run. Check debenhams.ie for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Debenhams?
Gravity by Benchr records a company, with 17 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Debenhams growing?
Yes. Gravity by Benchr estimates about 446,800 visits to debenhams.ie in September 2026, up 40% in a month and up 234% over three months. Debenhams ranks #2 of 1,148 Clothing brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Debenhams' ad budget?
Gravity by Benchr does not publish a spend figure for Debenhams on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands?
Among Clothing brands in the Gravity by Benchr index, Debenhams ranks #2 of 1,148 by estimated traffic. Its closest competitors on the same market are Debenhams Outlet, Dunnes Stores, marksandspencer.com, MYER and houseoffraser.ie. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Debenhams.