Brand page · Clothing · United States
Kohl's: 57.9M visits a month, 228 active Meta ads.
Kohl's — Kohl's is an American department store chain that sells apparel, footwear, accessories, home goods, and beauty products. In September 2026 kohls.com drew an estimated 57.9M visits, down 15% on the month before. It ranks #2 of 97,158 Clothing brands in United States and holds a 1.5 Trustpilot rating over 3,832 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026
About the store
Kohl's is an American department store chain that sells apparel, footwear, accessories, home goods, and beauty products.
01 · Traffic
How much traffic Kohl's gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Kohl's drew an estimated 57.9M visits in September 2026, down 15% on the month before and down 7% over three months.
- Worldwide#302of 4.5M sites · Top 1%
- In United States#149of 1.2M sites · Top 1%
- Clothing, worldwide#20of 459,295 brands · Top 1%
- Clothing, United States#2of 97,158 brands · Top 1%
57.9M
estimated visits in September
1 mo ▼ −15.0%4 mo ▼ −7.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Kohl's.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Kohl's holds 1.5 out of 5 on Trustpilot over 3,832 reviews, 306 of them in the last twelve months: 7% of customers give five stars and 84% one star. That volume places Kohl's in the top 5 % of the 270,321 Trustpilot pages in the Gravity index.
Children's Clothing Store Clothing Store Pharmacy Furniture Store Shoe Store Watch Store Fitness and Nutrition Service Jewelry Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Kohl's sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Kohl's's catalogue yet.
Data not available
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Share of the catalogue by product family.
The dominant category places Kohl's in its comparison group.
- Average rating
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- Rated products
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- In stock
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- Upper price quartile
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- Currency
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04 · Ads
What Kohl's is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Kohl's runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since October 2021 (image, text, video).
Holiday gifting made easy ✨ I found two great gifts at Sephora at Kohl’s that are both $50 and under. The Tarte Eyes On Me Mascara & Liner CKohl's14 Oct 2026video
Meet & Greet with Harry Carson.Kohl's14 Oct 2026image
@sephora @kohls holiday gift sets just dropped and yes, I bought six. For research. 😌 Rare Beauty, two Charlotte Tilbury sets, Laneige minKohl's14 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Kohl's, Incverified
Text ad21 Oct 2026Kohl's, Incverified
Text ad21 Oct 2026Kohl's, Incverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Kohl's.
The creators who tag @kohls on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @kohls on Instagram, led by LANEIGE U.S. (1.5M followers, 5.5% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| LLANEIGE U.S.@laneige_us · 🇺🇸 US | Beauty cosmetics skincare Creator | 1.5M | 5.5% | 26 | Tagged @kohls |
06 · Competitors according to Gravity
Who Kohl's competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Kohl's among Clothing brands in United States. The closest is Boscov's, then MYER, davidjones.com, jcpenney.com, nextdirect.com, Paris.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Boscov'sboscovs.com | |||||||
| MYERmyer.com.au | |||||||
| davidjones.comdavidjones.com | |||||||
| jcpenney.comjcpenney.com | |||||||
| nextdirect.comnextdirect.com | |||||||
| Parisparis.cl |
07 · Company
The company behind Kohl's.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Kohl's is a company based in United States, on a domain registered in June 1998.
- Legal name
- Data not available
- Registration no.
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- VAT
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- Legal form
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- Entity country
- 🇺🇸 United States
- Founded
- Data not available
- Domain registered
- 11 Jun 1998
- Share capital
- Data not available
- Status
- Data not available
- President
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- Activity code
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- Employees
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- Funding stage
- Data not available
- Total raised
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- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- kohls.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Kohl's
What people ask Google about Kohl's.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Kohl's legit or a scam?
According to Gravity by Benchr, Kohl's is a brand based in United States: its website has existed since June 1998, it has 1,560,877 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What do customers say about Kohl's?
Customers rate Kohl's 1.5 out of 5 on Trustpilot over 3,832 reviews, 306 of them in the last twelve months: 7% give five stars, 84% one star. Gravity by Benchr places that review volume in the top 5 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Kohl's?
Kohl's is an American department store chain that sells apparel, footwear, accessories, home goods, and beauty products. Gravity by Benchr classifies it under Clothing. Source: Gravity by Benchr product classification.
Is there a Kohl's discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Kohl's advertises on Facebook and Instagram and on Google, where its offers often run. Check kohls.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Kohl's?
Gravity by Benchr records a company based in United States, whose domain was registered in 1998. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Kohl's doing well?
Not at the moment. Gravity by Benchr estimates about 57,895,000 visits to kohls.com in September 2026, down 15% in a month and down 7% over three months. Kohl's ranks #2 of 97,158 Clothing brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Kohl's' ad budget?
Gravity by Benchr does not publish a spend figure for Kohl's on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in United States?
Among Clothing brands in United States in the Gravity by Benchr index, Kohl's ranks #2 of 97,158 by estimated traffic. Its closest competitors on the same market are Boscov's, MYER, davidjones.com, jcpenney.com, nextdirect.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Kohl's.