Brand page · Clothing · Bulgaria
DECATHLON: 1.3m visits a month, 73 active Meta ads.
DECATHLON — DECATHLON is a sports retailer that sells sportswear, shoes, equipment and accessories. Founded in 1976 in France, it aims to make sports accessible to everyone worldwide by providing affordable products. In September 2026 decathlon.bg drew an estimated 1.3m visits, down 16% on the month before. It ranks #1 of 266 Clothing brands in Bulgaria and holds a 2.4 Trustpilot rating over 15 reviews.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
DECATHLON is a sports retailer that sells sportswear, shoes, equipment and accessories. Founded in 1976 in France, it aims to make sports accessible to everyone worldwide by providing affordable products.
01 · Traffic
How much traffic DECATHLON gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
DECATHLON drew an estimated 1.3m visits in September 2026, down 16% on the month before and down 16% over three months.
- Worldwide#10,501of 4.5m sites · Top 1%
- In Bulgaria#34of 17.8k sites · Top 1%
- Clothing, worldwide#900of 459,295 brands · Top 1%
- Clothing, Bulgaria#1of 266 brands · Top 1%
1.3m
estimated visits in September
1 mo ▼ −16.1%4 mo ▼ −16.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about DECATHLON.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
DECATHLON holds 2.4 out of 5 on Trustpilot over 15 reviews, 9 of them in the last twelve months: 20% of customers give five stars and 67% one star.
Shoe Store Clothing Store Sporting Goods Store Sportswear Store Activewear Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What DECATHLON sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read DECATHLON's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places DECATHLON in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What DECATHLON is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
DECATHLON runs Meta ads on Facebook, Instagram, Messenger, Audience Network, and has advertised on Google since December 2025 (image, text, video).
ТЕНИС ТОПКИ TB160, 3 БР., ЖЪЛТИDECATHLON Bulgaria13 Oct 2026image
Непромокаеми обувки за лов fleshside mtd, кафявиDECATHLON Bulgaria12 Oct 2026video
СТОЙКА ЗА СТЕНА ЗА БОКСОВ ЧУВАЛDECATHLON Bulgaria12 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Хатс – Спот Томпсон ЕООДverified
Text ad21 Oct 2026Хатс – Спот Томпсон ЕООДverified
Text ad20 Oct 2026Хатс – Спот Томпсон ЕООДverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about DECATHLON.
The creators who tag @decathlonbg on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who DECATHLON competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for DECATHLON among Clothing brands in Bulgaria. The closest is decathlon.com.gr, then sportvision.bg, Sport Depot, Sportano, sport-shop.pl, Sportisimo.hu.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| decathlon.com.grdecathlon.com.gr | |||||||
| sportvision.bgsportvision.bg | |||||||
| Sport Depotsportdepot.bg | |||||||
| Sportanosportano.cz | |||||||
| sport-shop.plsport-shop.pl | |||||||
| Sportisimo.husportisimo.hu |
07 · Company
The company behind DECATHLON.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
DECATHLON is a company based in Bulgaria, founded in 1976 according to LinkedIn. It employs about 26,670 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇧🇬 Bulgaria
- Founded
- 1976, per LinkedIn
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 26,670 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- decathlon.bg
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about DECATHLON
What people ask Google about DECATHLON.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is DECATHLON a legit company?
According to Gravity by Benchr, DECATHLON is a brand based in Bulgaria: it employs 26,670 people on LinkedIn, it has 24,883 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
DECATHLON reviews
Customers rate DECATHLON 2.4 out of 5 on Trustpilot over 15 reviews, 9 of them in the last twelve months: 20% give five stars, 67% one star. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does DECATHLON sell?
DECATHLON is a sports retailer that sells sportswear, shoes, equipment and accessories. Founded in 1976 in France, it aims to make sports accessible to everyone worldwide by providing affordable products. Gravity by Benchr classifies it under Clothing. Source: Gravity by Benchr product classification.
Is there a DECATHLON discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: DECATHLON advertises on Facebook and Instagram and on Google, where its offers often run. Check decathlon.bg for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind DECATHLON?
Gravity by Benchr records a company based in Bulgaria, founded in 1976 according to LinkedIn, with 26,670 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is DECATHLON growing?
Not at the moment. Gravity by Benchr estimates about 1,259,700 visits to decathlon.bg in September 2026, down 16% in a month and down 16% over three months. DECATHLON ranks #1 of 266 Clothing brands in Bulgaria in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is DECATHLON's ad budget?
Gravity by Benchr does not publish a spend figure for DECATHLON on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in Bulgaria?
Among Clothing brands in Bulgaria in the Gravity by Benchr index, DECATHLON ranks #1 of 266 by estimated traffic. Its closest competitors on the same market are decathlon.com.gr, sportvision.bg, Sport Depot, Sportano and sport-shop.pl. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with DECATHLON.