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- Decathlon AU
Brand page · Clothing · Australia
Decathlon AU: 718k visits a month, 57 active Meta ads, Gravity score 574.
Decathlon AU — Decathlon is a retail store that sells sportswear, shoes, and gear for over 100 sports. In September 2026 decathlon.com.au drew an estimated 718k visits, down 28% on the month before. It ranks #39 of 12,275 Clothing brands in Australia and holds a 1.8 Trustpilot rating over 15 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 310 peers: Clothing brands in Australia with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Decathlon is a retail store that sells sportswear, shoes, and gear for over 100 sports.
01 · Traffic
How much traffic Decathlon AU gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Decathlon AU drew an estimated 718k visits in September 2026, down 28% on the month before and down 22% over three months.
- Worldwide#18,673of 4.5m sites · Top 1%
- In Australia#349of 105k sites · Top 1%
- Clothing, worldwide#1,487of 459,295 brands · Top 1%
- Clothing, Australia#39of 12,275 brands · Top 1%
718k
estimated visits in September
1 mo ▼ −28.4%4 mo ▼ −22.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Decathlon AU.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Decathlon AU holds 1.8 out of 5 on Trustpilot over 15 reviews, 2 of them in the last twelve months: 13% of customers give five stars and 87% one star.
Sporting Goods Store Outdoor Sports Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Decathlon AU sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Decathlon AU's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Decathlon AU in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Decathlon AU is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Decathlon AU runs Meta ads on Facebook, Instagram, Messenger, Threads, whatsapp, and has advertised on Google since January 2026 (image, text, video).
Decathlon Melbourne and SydneyDecathlon Australia14 Oct 2026video
Top-rated running gearDecathlon Australia11 Oct 2026image
Did you know the average kids' party costs a whopping $1,118? Well, Decathlon are here to fix it. Introducing Little Legends - Australia’sDecathlon Australia8 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Decathlon Australia Pty Ltdverified
Text ad21 Oct 2026Decathlon Australia Pty Ltdverified
Text ad20 Oct 2026Decathlon Australia Pty Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Decathlon AU.
The creators who tag @decathlonau on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @decathlonau on Instagram, led by Madeline | Kayaktouring Danube (15.4k followers, 3.8% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| MMadeline | Kayaktouring Danube@iammadelinehoffmann · 🇦🇺 AU | Travel tourism exploration Creator | 15.4k | 3.8% | 3 | Tagged @decathlonau |
06 · Competitors according to Gravity
Who Decathlon AU competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Decathlon AU among Clothing brands in Australia. The closest is decathlon.com.gr, then INTERSPORT, sportsdirect.com, Base, Deporvillage, Martes Sport.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| decathlon.com.grdecathlon.com.gr | |||||||
| INTERSPORTintersport.com.au | |||||||
| sportsdirect.comsportsdirect.com | |||||||
| Basebase.net | |||||||
| Deporvillagedeporvillage.nl | |||||||
| Martes Sportmartessport.eu |
07 · Company
The company behind Decathlon AU.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Decathlon AU is a company based in Australia, founded in 2016 according to LinkedIn. It employs about 70 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇦🇺 Australia
- Founded
- 2016, per LinkedIn
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 70 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- decathlon.com.au
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Decathlon AU
What people ask Google about Decathlon AU.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Decathlon AU legit?
According to Gravity by Benchr, Decathlon AU is a brand based in Australia: it employs 70 people on LinkedIn, it has 14,990 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Decathlon AU reviews: is it worth it?
Customers rate Decathlon AU 1.8 out of 5 on Trustpilot over 15 reviews, 2 of them in the last twelve months: 13% give five stars, 87% one star. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Decathlon AU known for?
Decathlon is a retail store that sells sportswear, shoes, and gear for over 100 sports. Gravity by Benchr classifies it under Clothing. Source: Gravity by Benchr product classification.
Is there a Decathlon AU discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Decathlon AU advertises on Facebook and Instagram and on Google, where its offers often run. Check decathlon.com.au for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Decathlon AU?
Gravity by Benchr records a company based in Australia, founded in 2016 according to LinkedIn, with 70 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Decathlon AU growing?
Not at the moment. Gravity by Benchr estimates about 717,700 visits to decathlon.com.au in September 2026, down 28% in a month and down 22% over three months. Decathlon AU ranks #39 of 12,275 Clothing brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Decathlon AU spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Decathlon AU on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in Australia?
Among Clothing brands in Australia in the Gravity by Benchr index, Decathlon AU ranks #39 of 12,275 by estimated traffic. Its closest competitors on the same market are decathlon.com.gr, INTERSPORT, sportsdirect.com, Base and Deporvillage. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Market
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Decathlon AU.