Brand page · Shoes · France
Decathlon traffic, ads & competitors 24m visits a month, 321 active Meta ads.
Decathlon — Decathlon is a sports retailer that sells shoes, equipment and sporting goods for over 70 sports, both in stores and online. In September 2026 decathlon.fr drew an estimated 24m visits, down 14% on the month before. It ranks #1 of 752 Shoes brands in France and holds a 1.6 Trustpilot rating over 3,357 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026
About the store
Decathlon is a sports retailer that sells shoes, equipment and sporting goods for over 70 sports, both in stores and online.
01 · Traffic
Decathlon website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Decathlon drew an estimated 24m visits in September 2026, down 14% on the month before and up 3% over three months.
- Worldwide#776of 4.5m sites · Top 1%
- In France#29of 166k sites · Top 1%
- Shoes, worldwide#2of 46,962 brands · Top 1%
- Shoes, France#1of 752 brands · Top 1%
24m
estimated visits in September
1 mo ▼ −13.6%4 mo ▲ +2.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Decathlon reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Decathlon holds 1.6 out of 5 on Trustpilot over 3,357 reviews, 679 of them in the last twelve months: 14% of customers give five stars and 69% one star. That volume places Decathlon in the top 5% of the 270,321 Trustpilot pages in the Gravity index. On Google, Decathlon scores 4.8.
Sporting Goods Store
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Decathlon best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Decathlon's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Decathlon in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
Decathlon ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Decathlon runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
Maillot De Basket Enfant, Tank 100 BlancDecathlon France14 Oct 2026image
Rejoins l’équipe LogistiqueDecathlon France14 Oct 2026image
Rejoins l’équipe LogistiqueDecathlon France14 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Decathlon France SASUverified
Image ad21 Oct 2026HAVAS MEDIA FRANCE SAverified
Text ad21 Oct 2026Decathlon France SASUverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Decathlon influencers
The creators who tag @decathlon on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @decathlon on Instagram, led by Wannabeacyclist (10.2k followers, 0.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| WWannabeacyclist@wannabeacyclist · 🇪🇸 ES | Fitness sport bodybuilding Creator | 10.2k | 0.3% | 12 | Tagged @decathlon |
06 · Competitors according to Gravity
Decathlon competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Decathlon among Shoes brands in France. The closest is decathlon.com.gr, then intersport.fr, deporvillage.it, sportano.pl, sportler.com, sportlandweb.it.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| decathlon.com.grdecathlon.com.gr | |||||||
| intersport.frintersport.fr | |||||||
| deporvillage.itdeporvillage.it | |||||||
| sportano.plsportano.pl | |||||||
| sportler.comsportler.com | |||||||
| sportlandweb.itsportlandweb.it |
07 · Company
Who is behind Decathlon?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Decathlon is a company based in France, founded in 1976 according to LinkedIn, on a domain registered in June 1995. It employs about 26,670 people.
- Entity country
- 🇫🇷 France
- Founded
- 1976, per LinkedIn
- Domain registered
- 29 Jun 1995
- Status
- Operating
- Employees
- 26,670 on LinkedIn
- Own store
- decathlon.fr
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Decathlon
What people ask Google about Decathlon.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Decathlon legit?
According to Gravity by Benchr, Decathlon is a brand based in France: its website has existed since June 1995, its Trustpilot profile is claimed by the brand, it employs 26,670 people on LinkedIn, it has 684,582 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Decathlon reviews: is it worth it?
Customers rate Decathlon 1.6 out of 5 on Trustpilot over 3,357 reviews, 679 of them in the last twelve months: 14% give five stars, 69% one star. Gravity by Benchr places that review volume in the top 5% of the 270,321 Trustpilot pages in its index. On Google, Decathlon scores 4.8. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Decathlon sell?
Decathlon is a sports retailer that sells shoes, equipment and sporting goods for over 70 sports, both in stores and online. Gravity by Benchr classifies it under Shoes. Source: Gravity by Benchr product classification.
Does Decathlon have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Decathlon advertises on Facebook and Instagram and on Google, where its offers often run. Check decathlon.fr for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Decathlon?
Gravity by Benchr records a company based in France, founded in 1976 according to LinkedIn, on a domain registered in 1995, with 26,670 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Decathlon growing?
Yes. Gravity by Benchr estimates about 24,024,700 visits to decathlon.fr in September 2026, down 14% in a month and up 3% over three months. Decathlon ranks #1 of 752 Shoes brands in France in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Decathlon spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Decathlon on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Shoes brands in France?
Among Shoes brands in France in the Gravity by Benchr index, Decathlon ranks #1 of 752 by estimated traffic. Its closest competitors on the same market are decathlon.com.gr, intersport.fr, deporvillage.it, sportano.pl and sportler.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Decathlon.