Brand page · Outdoor Recreation · Ireland
Decathlon traffic, ads & competitors 1.5m visits a month, 8 active Meta ads.
Decathlon — Decathlon is a sports retail company that sells sports shoes, gear and equipment for over 70 sports both in-store and online. In September 2026 decathlon.ie drew an estimated 1.5m visits, down 19% on the month before. It ranks #1 of 213 Outdoor Recreation brands in Ireland and holds a 1.9 Trustpilot rating over 352 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
Decathlon is a sports retail company that sells sports shoes, gear and equipment for over 70 sports both in-store and online.
01 · Traffic
Decathlon website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Decathlon drew an estimated 1.5m visits in September 2026, down 19% on the month before and down 16% over three months.
- Worldwide#8,810of 4.5m sites · Top 1%
- In Ireland#16of 14.2k sites · Top 1%
- Outdoor Recreation, worldwide#42of 101,136 brands · Top 1%
- Outdoor Recreation, Ireland#1of 213 brands · Top 1%
1.5m
estimated visits in September
1 mo ▼ −18.6%4 mo ▼ −15.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Decathlon reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Decathlon holds 1.9 out of 5 on Trustpilot over 352 reviews, 90 of them in the last twelve months: 17% of customers give five stars and 73% one star. That volume places Decathlon in the top 20% of the 270,321 Trustpilot pages in the Gravity index.
Outdoor Sports Store Sporting Goods Store Equestrian Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Decathlon best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Decathlon's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Decathlon in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
Decathlon ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Decathlon runs Meta ads on Facebook, Instagram, Messenger, Threads, and has advertised on Google since October 2021 (image, text, video).
Shop our best sellers todayDecathlon Ireland12 Oct 2026image
Decathlon IrelandDecathlon Ireland12 Oct 2026image
€47.25Decathlon Ireland7 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Decathlon Sports Ireland Limitedverified
Text ad21 Oct 2026Decathlon Sports Ireland Limitedverified
Text ad21 Oct 2026Decathlon Sports Ireland Limitedverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Decathlon influencers
The creators who tag @decathlon_ireland on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @decathlon_ireland on Instagram, led by Joshua Nueva (155k followers, 2.6% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| JJoshua Nueva@joshuanueva · 🇮🇪 IE | Travel tourism exploration Creator | 155k | 2.6% | 1 | Tagged @decathlon_ireland |
06 · Competitors according to Gravity
Decathlon competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Decathlon among Outdoor Recreation brands in Ireland. The closest is Decatlón, then Decathlon Israel, Decathlon El Djazair, Deporvillage, Intersport Elverys, sportsdirect.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Decatlóndecatlonx.com | |||||||
| Decathlon Israeldecathlon.co.il | |||||||
| Decathlon El Djazairdecathlon.com.dz | |||||||
| Deporvillagedeporvillage.co.uk | |||||||
| Intersport Elveryselverys.ie | |||||||
| sportsdirect.comsportsdirect.com |
07 · Company
Who is behind Decathlon?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Decathlon is a company based in Ireland.
- Entity country
- 🇮🇪 Ireland
- Own store
- decathlon.ie
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Decathlon
What people ask Google about Decathlon.
7 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Decathlon legit or a scam?
According to Gravity by Benchr, Decathlon is a brand based in Ireland: its Trustpilot profile is claimed by the brand, it has 47,743 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Decathlon reviews: is it worth it?
Customers rate Decathlon 1.9 out of 5 on Trustpilot over 352 reviews, 90 of them in the last twelve months: 17% give five stars, 73% one star. Gravity by Benchr places that review volume in the top 20% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Decathlon?
Decathlon is a sports retail company that sells sports shoes, gear and equipment for over 70 sports both in-store and online. Gravity by Benchr classifies it under Outdoor Recreation. Source: Gravity by Benchr product classification.
Does Decathlon have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Decathlon advertises on Facebook and Instagram and on Google, where its offers often run. Check decathlon.ie for current promotions. Source: Gravity by Benchr ad records, October 2026.
Is Decathlon growing?
Not at the moment. Gravity by Benchr estimates about 1,506,600 visits to decathlon.ie in September 2026, down 19% in a month and down 16% over three months. Decathlon ranks #1 of 213 Outdoor Recreation brands in Ireland in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Decathlon's ad budget?
Gravity by Benchr does not publish a spend figure for Decathlon on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Outdoor Recreation brands in Ireland?
Among Outdoor Recreation brands in Ireland in the Gravity by Benchr index, Decathlon ranks #1 of 213 by estimated traffic. Its closest competitors on the same market are Decatlón, Decathlon Israel, Decathlon El Djazair, Deporvillage and Intersport Elverys. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Market
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Decathlon.