Brand page · Clothing · Singapore
Decathlon traffic, ads & competitors 1m visits a month, 26 active Meta ads.
Decathlon — Decathlon SG is an official online sports store that offers affordable sportswear, shoes and gear for over 60 sports. In September 2026 decathlon.sg drew an estimated 1m visits, down 3% on the month before. It ranks #3 of 1,023 Clothing brands in Singapore.
Updated Traffic Sept 2026Meta ads 14 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
Decathlon SG is an official online sports store that offers affordable sportswear, shoes and gear for over 60 sports.
01 · Traffic
Decathlon website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Decathlon drew an estimated 1m visits in September 2026, down 3% on the month before and up 26% over three months.
- Worldwide#14,124of 4.5m sites · Top 1%
- In Singapore#18of 9.6k sites · Top 1%
- Clothing, worldwide#1,068of 459,295 brands · Top 1%
- Clothing, Singapore#3of 1,023 brands · Top 1%
1m
estimated visits in September
1 mo ▼ −2.9%4 mo ▲ +25.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Decathlon reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Decathlon holds 3.8 out of 5 on Trustpilot over 3 reviews, 2 of them in the last twelve months: 33% of customers give five stars and 0% one star.
Sportswear Store Shoe Store Clothing Store Outdoor Clothing and Equipment Shop Streetwear Store Activewear Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Decathlon best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Decathlon's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Decathlon in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
Decathlon ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Decathlon runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since August 2022 (image, text, video).
Winterproof your holiday with DecathlonDecathlon Singapore12 Oct 2026video
Finally, no more stuffy jackets on the plane 😤 Got my base layer, 3-in-1 winter jacket and winter boots all sorted for my upcoming trip toDecathlon Singapore12 Oct 2026video
Got the most VALUE FOR MONEY winter jacket for my growing toddler, because I’m not spending $200 on something she’s only going to wear once!Decathlon Singapore12 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Decathlon Singapore Pte Ltdverified
Text ad21 Oct 2026Decathlon Singapore Pte Ltdverified
Text ad21 Oct 2026Decathlon Singapore Pte Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Decathlon influencers
The creators who tag @decathlonsg on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @decathlonsg on Instagram, led by Jeff Goh (13.8k followers, 0.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| JJeff Goh@jeffgohtotalfitness · 🇸🇬 SG | Fitness sport bodybuilding Creator | 13.8k | 0.1% | 9 | Tagged @decathlonsg |
06 · Competitors according to Gravity
Decathlon competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Decathlon among Clothing brands in Singapore. The closest is Desport, then Decathlon El Djazair, Decathlon ID, INTERSPORT, Martes Sport, Sportano.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Desportdesport.ru | |||||||
| Decathlon El Djazairdecathlon.com.dz | |||||||
| Decathlon IDdecathlon.co.id | |||||||
| INTERSPORTintersport.cz | |||||||
| Martes Sportmartessport.eu | |||||||
| Sportanosportano.cz |
07 · Company
Who is behind Decathlon?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Decathlon is a company based in Singapore, on a domain registered in January 2005.
- Entity country
- 🇸🇬 Singapore
- Domain registered
- 5 Jan 2005
- Own store
- decathlon.sg
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Decathlon
What people ask Google about Decathlon.
7 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Decathlon a legit company?
According to Gravity by Benchr, Decathlon is a brand based in Singapore: its website has existed since January 2005, it has 56,958 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What does Decathlon sell?
Decathlon SG is an official online sports store that offers affordable sportswear, shoes and gear for over 60 sports. Gravity by Benchr classifies it under Clothing. Source: Gravity by Benchr product classification.
Does Decathlon have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Decathlon advertises on Facebook and Instagram and on Google, where its offers often run. Check decathlon.sg for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns Decathlon?
Gravity by Benchr records a company based in Singapore, whose domain was registered in 2005. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Decathlon doing well?
Yes. Gravity by Benchr estimates about 1,034,100 visits to decathlon.sg in September 2026, down 3% in a month and up 26% over three months. Decathlon ranks #3 of 1,023 Clothing brands in Singapore in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Decathlon's ad budget?
Gravity by Benchr does not publish a spend figure for Decathlon on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in Singapore?
Among Clothing brands in Singapore in the Gravity by Benchr index, Decathlon ranks #3 of 1,023 by estimated traffic. Its closest competitors on the same market are Desport, Decathlon El Djazair, Decathlon ID, INTERSPORT and Martes Sport. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Market
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Decathlon.