The top 1% · Singapore
Top Singaporean e-commerce brands
The 69 brands in the top 1% of the 6,820 e-commerce brand stores based in Singapore, ranked by Gravity by Benchr by estimated monthly visits, as of November 2026.
Gravity by Benchr ranks brand stores only: marketplaces and multi-brand retailers are left out, and each brand appears once, under its most visited site. A brand is listed in the country where it is based — its headquarters when known, otherwise its main market. Traffic tiers are orders of magnitude, not audited figures; the full figures are in the Gravity app.
01 · At a glance
Singaporean e-commerce in figures.
Shein, Dyson and CurvLife lead the ranking of Singaporean e-commerce brands. Singapore is #17 of the 45 countries ranked by Gravity by Benchr by number of brand stores, with 6,820.
By category, Apparel & Accessories leads with 31 of the 69 brands (45%), ahead of Home & Garden (11) and Health & Beauty (7).
By audience, 1 draws more than 10 million, 4 draw between 1 and 10 million, 61 draw between 100,000 and 1 million and 3 draw between 10,000 and 100,000 estimated visits a month.
02 · Top 1%
Ranked by estimated monthly visits.
- #1
Shein
shein.comSHEIN is an online fashion retailer offering a wide range of clothing, shoes, accessories, and sports equipment. The site provides the latest trends and…
- #2
Dyson
dyson.comDyson is a family-owned global technology company that designs and manufactures vacuum cleaners, hand dryers, bladeless fans and heaters through engineering…
- #3
CurvLife
curvlife.comCurvLife is a brand that sells premium press-on nails and semi-solid nail glue designed for salon-quality results with comfortable fit and long-lasting hold.
- #4
Secretlab
secretlab.coSecretlab is a company that designs and sells ergonomic gaming chairs and desks, serving gamers, creators, and professionals who spend long hours sitting.
- #5
Decathlon
decathlon.sgDecathlon SG is an official online sports store that offers affordable sportswear, shoes and gear for over 60 sports.
- #6
Moon Magic
moonmagic.comMoon Magic is a jewelry brand that sells authentic gemstone jewelry including moonstone, opal, rose quartz, raw crystal and diamond pieces. The company offers…
- #7
Love Bonito
lovebonito.comLove, Bonito is a Southeast Asian direct-to-consumer womenswear brand that offers thoughtfully-designed clothing for everyday Asian women, featuring…
- #8
KFC
kfc.com.sgKFC Singapore is an American fast food restaurant chain specializing in fried chicken, bringing a variety of Finger Lickin' Good food to customers.
- #9
Delugs
delugs.comDelugs is a watch strap and accessories company in the luxury watch industry that sells handcrafted leather, rubber, and fabric watch straps for thousands of…
- #10
Crystal Tale
crystal-tale.comCrystal Tale is a Singapore online shop that sells natural crystals and healing stones.
- #11
The Hangout by Crinacle
hangout.audioThe Hangout by Crinacle is an online retailer of portable audio equipment including in-ear monitors, portable DAC-amplifiers, speakers, and accessories…
- #12
Prism+
prismplus.sgPRISM+ is a consumer electronics brand based in Singapore that offers TVs, monitors, air-conditioners, sound systems, ceiling fans, and other smart home…
- #13
Anavrin®
byanavrin.comANAVRIN® is a global DTC collectibles brand creating museum-quality DIY miniature worlds for collectors, hobbyists, gift buyers, and creative builders…
- #14
Love For Crystals
loveforcrystals.comLove For Crystals is a Singapore-based remedy studio that sells natural crystals structured into practical remedy tools for daily life, offering both online…
- #15
BB Company
thebbco.comBB Company is a natural supplements brand that sells products for menopause support, weight management, and overall health improvement. Their supplements are…
- #16
Mondays Made
mondaysmade.comMondays Made is a jewelry brand that sells refined jewelry including vermeil, natural gemstones, and moissanites.
- #17
Wok Hey
wokhey.sgWOK HEY serves modern wok-fried rice and handmade Japanese noodles, fresh from the wok in a box. The brand offers customisable Asian stir-fry bowls made to…
- #18
Jollynova
jollynova.comJollynova is an online retailer that sells stylish prescription glasses frames for men and women, offering various frame styles, materials, and shapes.
- #19
SK Jewellery
skjewellery.comSK Jewellery Group Limited is a Singapore-based jewellery retailer specializing in 999 and 916 pure gold jewellery and lab-grown diamonds, with over 70…
- #20
TWG Tea
twgtea.comTWG Tea is a luxury tea brand that offers over 1,000 varieties of loose leaf teas and modern accessories for tea lovers. The company operates retail outlets…
- #21
Namoki
namokimods.comnamokiMODS is an online store that sells high-quality watch modification parts compatible with Seiko watches and builds, including cases, bezel inserts…
- #22
Dominos
dominos.com.sgDomino's Pizza Enterprises Limited is a pizza chain that offers freshly made and oven-baked pizzas, sides and desserts by delivery, takeaway or dine-in, with…
- #23
Kurono Tokyo
kuronotokyo.comKURONO TOKYO is a Japanese watch brand that designs and sells fine mechanical watches created by independent Japanese watchmaker Hajime Asaoka.
- #24
Bestperfume
bestperfume.storeBestPerfume.Store is a Singapore-based perfume brand that sells designer perfumes made stronger and more affordable, offering high-strength versions of…
- #25
WoodChuckSato
woodchucksato.comWoodChuckSato is a brand that specializes in handmade Japanese tabi split-toe shoes and footwear, including loafers, boots, flats, and heels, crafted with…
- #26
VARIOeveryday
vario.sgVARIOeveryday is an online watch store specializing in vintage-inspired timepieces and accessories, helping customers express and expand their unique style.
- #27
Hishiro
hishiro.storeHishiro is a Japanese-inspired streetwear label that designs clothing inspired by anime, culture, and storytelling, allowing individuals to express their…
- #28
Inart
global.inart.studioINART is a collectible figure company that creates hyper-realistic 1/6 and 1/12 scale action figures using premium materials and rooted hair techniques.
- #29
Nippon Paint
nipponpaint.com.sgNippon Paint Singapore is a paint manufacturer and affiliate of Nippon Paint Japan, providing end-to-end solutions for various painting needs including home…
- #30
The 2Hr Aquarist
2hraquarist.comThe 2Hr Aquarist is a brand that provides products and routines for freshwater planted aquariums, helping hobbyists grow plants and defeat algae.
- #31
Omega Walk
omegawalk.comOmega Walk is an orthopedic footwear brand that creates comfortable walking shoes designed for seniors and individuals who value foot health, combining…
- #32
Epson
epson.com.sgEpson Singapore is a subsidiary of Seiko Epson Corporation that sells and markets printers, projectors, scanners, and other electronic products in the region.
- #33
Daiso Singapore
shop.daisosingapore.com.sgDAISO SINGAPORE is the official online store of DAISO JAPAN Singapore, providing a wide range of products including housewares, toys, stationery, decorations…
- #34
Skechers
skechers.com.sgSkechers Singapore is a joint venture with Skechers U.S.A., Inc. that designs, develops and markets lifestyle and performance footwear, apparel and…
- #35
Zelos Watches
zeloswatches.comZelos Watches is a watch brand that designs and sells innovative timepieces, drawing inspiration from various sources including the sea, clouds, ancient…
- #36
The Purest Co (PH)
thepurest.phThe Purest Co (PH) is a wellness brand that sells science-backed supplements and skincare products, including collagen, gut health supplements, and weight…
- #37
Mansa Computers
mansacomputers.comMansa Computers is a Singapore-based company that builds and sells custom gaming PCs, office computers, and high-end workstations, with PC repair and upgrade…
- #38
Nitori
nitori.com.sgNitori is a Japanese furniture retailer that offers stylish, functional furniture and home furnishings for simple living, including sofas, dining tables…
- #39
Givmi
givmi.coGIVMI is a performance and wellness brand that develops practical, science-backed products to support everyday energy, focus, recovery, and sleep. The company…
- #40
The Editor
theeditorsmarket.comThe Editor's Market is a modern-day market for everyday fashion and lifestyle products, offering womenswear, accessories, and homeware with a focus on great…
- #41
AgeMate
agemate.comAgeMate is a longevity supplement company that produces a daily blend to support energy, sleep, mood and slow the effects of ageing.
- #42
Ratiowatches
www.ratiowatches.comRatio Watches is a brand that sells premium dive watches for men and women, designed for adventurers and divers worldwide.
- #43
Exclusivia
exclusivia.coExclusivia is a furniture retailer that sells high-quality furniture for homes and offices, including sofas, tables, beds, storage units, and accessories.
- #44
Gryphline Store
store.gryphline.comGRYPHLINE STORE is the official merchandise store for Gryphline, the global publishing brand of Hypergryph, offering official merchandise for games including…
- #45
Paper Rex Shop
shop.pprx.teamPaper Rex Shop is the official merchandise store for Paper Rex, a professional esports team based in Singapore that sells team jerseys, apparel, and…
- #46
Olaben
olaben.comShop Olaben premium activewear & accessories. Discover stylish, comfortable, and functional gear for yoga & fitness enthusiasts. Elevate your active lifestyle.
- #47
The Paper Bunny
thepaperbunny.comThe Paper Bunny is a lifestyle brand that creates functional and aesthetic pieces for intentional everyday living, including bags, apparel, accessories, and…
- #48
Curious Creatures
curiouscreatures.ccCurious Creatures is a jewelry brand that sells demi-fine and fine hypoallergenic jewelry, including personalized pieces, permanent jewelry, and luxury…
- #49
Crocs
crocs.com.sgCrocs Asia is the regional division of Crocs, Inc. that operates across Japan, China, and Southeast Asia, selling clogs, sandals, slides, and accessories.
- #50
Dreame
dreame.sgDreame SG is the official Singapore store for Dreame, selling smart home gadgets including robot vacuums, wet & dry cordless vacuums, hair dryers, air care…
- #51
Samsonite
samsonite.com.sgSamsonite is a lifestyle bag and travel luggage company offering luggage, suitcases, backpacks, bags and travel accessories for modern travelers.
- #52
BOLDR Supply Co.
boldrsupply.coBOLDR Supply Co is a Singapore watch brand creating rugged adventure watches, mechanical timepieces, and everyday carry gear. Their purpose-built designs…
- #53
Love and Bravery
loveandbravery.comLove and Bravery is a fashion brand that sells women's clothing including dresses, tops, outerwear, bottoms, and accessories for various occasions.
- #54
Lovet
lovet.sgLOVET is a Singapore-based fashion brand that sells women's clothing including tops, bottoms, dresses, and accessories, with a focus on everyday essentials…
- #55
Inno3D
inno3d.comINNO3D is a computer hardware manufacturer that develops and produces graphics cards and multimedia PC components.
- #56
Paula's Choice
paulaschoice.sgPaula's Choice Singapore is the official Singapore store for Paula's Choice, a fragrance-free, research-backed skincare brand that sells facial cleansers…
- #57
KDK
kdk.sgKDK Singapore is a distributor of ceiling fans, general fans, ventilating fans, air curtains, water heaters, and air moving equipment with over 300 authorised…
- #58
Paul Frank
paulfrank.comPaul Frank is a lifestyle brand that creates playful and colorful products including accessories, bags, drinkware, and apparel featuring characters like…
- #59
Cocojewelry
cocojewelry.comCoco Jewelry is a company that creates meaningful, personalized jewelry including necklaces, bracelets, rings, and accessories with inspirational quotes and…
- #60
Monstraps
monstraps.comMonstraps is a brand that manufactures and sells handmade watch straps including leather, rubber, nylon, sailcloth and canvas straps for various watch brands…
- #61
Cheerful Goat
cheerfulgoat.comCheerfulGoat: The Coffee Ocean offers premium freeze-dried coffee made from the finest beans, available for delivery anywhere.
- #62
UNIQ
uniqbetterbydesign.comUNIQ is a consumer electronics and lifestyle design company that sells tech accessories including cases, screen protectors, and lifestyle products for various…
- #63
Benjamin Barker
benjaminbarker.coBenjamin Barker is a purveyor of smart-casual, heritage inspired apparel and a lifestyle destination for the discerning gentleman, offering suits, shirts…
- #64
Morningstar
morningstar.ioMorningstar Engineering designs and manufactures MIDI foot controllers and audio switchers for musicians.
- #65
J&CO Jewellery
jcojewellery.comJ&Co Jewellery is an e-commerce jewellery brand that specializes in affordable everyday luxury jewelry, offering handcrafted pieces including earrings, rings…
- #66
Gatsby
gatsby.sgGatsby is a men's lifestyle brand that sells hair styling products, hair color, face care and body care products.
- #67
Ugreen Group
ugreen.com.sgUGREEN SG is the official online distributor of UGREEN products in Singapore, offering consumer technology items including charging solutions, data…
- #68
Df64 Coffee Grinder
df64coffee.comDF64 COFFEE GRINDER is a brand that sells single dose coffee grinders, including models DF54, DF64, DF64V, DF83, DF83V, and ZF64W, which are also private…
- #69
House of Koyomi
houseofkoyomi.comHouse of Koyomi is a brand that sells premium Japanese wall art prints and curated Japan-inspired art for intentional living.
Each brand links to its public Gravity page. Favicons are loaded from the brands' own sites.
03 · Questions
About Singaporean e-commerce brands.
What are the biggest Singaporean e-commerce brands?
By estimated monthly visits, the largest e-commerce brand stores based in Singapore are Shein, Dyson, CurvLife, Secretlab and Decathlon, according to the Gravity by Benchr ranking of November 2026.
How many e-commerce brands are there in Singapore?
Gravity by Benchr ranks 6,820 e-commerce brand stores based in Singapore with a measured audience — #17 of the 45 countries it ranks. The top 1% is 69 brands, all listed on this page.
Which product categories lead Singaporean e-commerce?
By category, Apparel & Accessories leads with 31 of the 69 brands (45%), ahead of Home & Garden (11) and Health & Beauty (7).
How is this ranking made?
Gravity by Benchr ranks brand stores only — marketplaces and multi-brand retailers are left out — by estimated monthly visits, each brand once, under its most visited site. The country is where the brand is based: its headquarters when known, otherwise its main market. The ranking is refreshed every month.
04 · More rankings