Brand page · Beds & Accessories
De Matteo traffic, ads & competitors 65.1k visits a month, 53 active Meta ads.
De Matteo — De Matteo Home is an Italian company that sells memory foam mattresses and pillows online throughout Italy. In September 2026 dematteohome.it drew an estimated 65.1k visits, up 59% on the month before. It ranks #4 of 81 Beds & Accessories brands and holds a 4.9 Trustpilot rating over 2,761 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
De Matteo Home is an Italian company that sells memory foam mattresses and pillows online throughout Italy.
01 · Traffic
How much traffic De Matteo gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
De Matteo drew an estimated 65.1k visits in September 2026, up 59% on the month before and up 17% over three months.
- Worldwide#135,673of 4.5m sites · Top 5%
- In Italy#3,227of 138k sites · Top 5%
- Beds & Accessories, worldwide#483of 14,534 brands · Top 5%
- Beds & Accessories, Italy#4of 81 brands · Top 5%
65.1k
estimated visits in September
1 mo ▲ +59.5%4 mo ▲ +17.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about De Matteo.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
De Matteo holds 4.9 out of 5 on Trustpilot over 2,761 reviews, 237 of them in the last twelve months: 88% of customers give five stars and 0% one star. That volume places De Matteo in the top 5% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 5%.
Mattress Store Bed Shop
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What De Matteo sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read De Matteo's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places De Matteo in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What De Matteo is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
De Matteo runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since January 2023 (image, text, video).
Trasforma le tue nottiDe Matteo Home29 Sept 2026video
Trasforma le tue nottiDe Matteo Home26 Sept 2026video
SUPPORTO 24/7 👩🏻💼De Matteo Home7 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Caroda' srlverified
Image ad21 Oct 2026Caroda' srlverified
Text ad21 Oct 2026Caroda' srlverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about De Matteo.
The creators who tag @dematteohome on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @dematteohome on Instagram, led by mscompany.it (12.7k followers, 0.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| mmscompany.it@mscompany_agency · 🇮🇹 IT | Marketing sales branding Creator | 12.7k | 0.1% | 2 | Tagged @dematteohome |
06 · Competitors according to Gravity
Who De Matteo competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for De Matteo among Beds & Accessories brands. The closest is Dormeo, then Matelas No Stress, ComfortLivingPH, 3boon1.com, mline.nl, Marcapiuma.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Dormeodormeo.net | |||||||
| Matelas No Stressmatelasnostress.fr | |||||||
| ComfortLivingPHcomfortlivingph.com | |||||||
| 3boon1.com3boon1.com | |||||||
| mline.nlmline.nl | |||||||
| Marcapiumamarcapiumamaterassi.it |
07 · Company
The company behind De Matteo.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
De Matteo is an e-commerce brand, founded in 1992 according to LinkedIn. It employs about 12 people.
- Founded
- 1992, per LinkedIn
- Employees
- 12 on LinkedIn
- Own store
- dematteohome.it · Woocommerce
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about De Matteo
What people ask Google about De Matteo.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is De Matteo a legit company?
According to Gravity by Benchr, De Matteo is a brand: its Trustpilot profile is claimed by the brand, it sells on a Woocommerce store, it employs 12 people on LinkedIn, it has 21,337 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What do customers say about De Matteo?
Customers rate De Matteo 4.9 out of 5 on Trustpilot over 2,761 reviews, 237 of them in the last twelve months: 88% give five stars, 0% one star. Gravity by Benchr places that review volume in the top 5% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is De Matteo?
De Matteo Home is an Italian company that sells memory foam mattresses and pillows online throughout Italy. Gravity by Benchr classifies it under Beds & Accessories. Source: Gravity by Benchr product classification.
De Matteo promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: De Matteo advertises on Facebook and Instagram and on Google, where its offers often run. Check dematteohome.it for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy De Matteo?
De Matteo sells on its own website, dematteohome.it, a Woocommerce store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who is behind De Matteo?
Gravity by Benchr records a company, founded in 1992 according to LinkedIn, with 12 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is De Matteo growing?
Yes. Gravity by Benchr estimates about 65,100 visits to dematteohome.it in September 2026, up 59% in a month and up 17% over three months. De Matteo ranks #4 of 81 Beds & Accessories brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does De Matteo use?
Gravity by Benchr identifies dematteohome.it as a Woocommerce store. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since January 2023. Source: Gravity by Benchr platform and advertising records.
What is De Matteo's ad budget?
Gravity by Benchr does not publish a spend figure for De Matteo on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Beds & Accessories brands?
Among Beds & Accessories brands in the Gravity by Benchr index, De Matteo ranks #4 of 81 by estimated traffic. Its closest competitors on the same market are Dormeo, Matelas No Stress, ComfortLivingPH, 3boon1.com and mline.nl. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with De Matteo.