Brand page · Beds & Accessories · Netherlands
Mline: 57.2k visits a month, 42 active Meta ads.
Mline — M line is a sleep systems provider that offers mattresses, boxsprings, bed frames, pillows, and bedding products. The company has been operating for 25 years and serves the European sleep market through specialty stores, brand stores, and webshop. In September 2026 mline.nl drew an estimated 57.2k visits, down 15% on the month before. It ranks #7 of 96 Beds & Accessories brands in Netherlands and holds a 3.5 Trustpilot rating over 146 reviews.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
M line is a sleep systems provider that offers mattresses, boxsprings, bed frames, pillows, and bedding products. The company has been operating for 25 years and serves the European sleep market through specialty stores, brand stores, and webshop.
01 · Traffic
How much traffic Mline gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Mline drew an estimated 57.2k visits in September 2026, down 15% on the month before and up 40% over three months.
- Worldwide#151,526of 4.5m sites · Top 5%
- In Netherlands#2,099of 78.6k sites · Top 5%
- Beds & Accessories, worldwide#537of 14,534 brands · Top 5%
- Beds & Accessories, Netherlands#7of 96 brands · Top 10%
57.2k
estimated visits in September
1 mo ▼ −14.7%4 mo ▲ +39.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Mline.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Mline holds 3.5 out of 5 on Trustpilot over 146 reviews, 36 of them in the last twelve months: 42% of customers give five stars and 35% one star. That volume places Mline in the top 30% of the 270,321 Trustpilot pages in the Gravity index.
Bedding Store Mattress Store Bed Shop
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Mline sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Mline's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Mline in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Mline is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Mline runs Meta ads on Facebook, Instagram, Messenger, Threads, and has advertised on Google since September 2022 (image, text, video).
M line - Get ready for greatness7 Oct 2026video
M line - Get ready for greatnessM line - Get ready for greatness7 Oct 2026image
Maak kennis met Robin, onze M line specialist. 👋 De komende tijd neemt Robin je mee in de wereld van M line. Van onze producten en materialM line - Get ready for greatness6 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026M line International B.V.verified
Text ad21 Oct 2026M line International B.V.verified
Text ad21 Oct 2026M line International B.V.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Mline.
The creators who tag @mline_nl on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @mline_nl on Instagram, led by Nadine Broersen (30k followers, 3.6% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| NNadine Broersen@broersennadine · 🇳🇱 NL | Fitness sport bodybuilding Creator | 30k | 3.6% | 2 | Tagged @mline_nl |
06 · Competitors according to Gravity
Who Mline competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Mline among Beds & Accessories brands in Netherlands. The closest is Cloudpillo, then MOLECULE, Sognare, sleepworld.be, emma-matratze.de, Dormeo.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Cloudpillocloudpillo.com | |||||||
| MOLECULEmoleculesleep.com | |||||||
| Sognaresognare.com.mx | |||||||
| sleepworld.besleepworld.be | |||||||
| emma-matratze.deemma-matratze.de | |||||||
| Dormeodormeo.hu |
07 · Company
The company behind Mline.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Mline is a company based in Netherlands, founded in 2001 according to LinkedIn, on a domain registered in December 2000. It employs about 18 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇳🇱 Netherlands
- Founded
- 2001, per LinkedIn
- Domain registered
- 19 Dec 2000
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 18 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- mline.nl
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Mline
What people ask Google about Mline.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Mline legit?
According to Gravity by Benchr, Mline is a brand based in Netherlands: its website has existed since December 2000, its Trustpilot profile is claimed by the brand, it employs 18 people on LinkedIn, it has 7,038 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Mline reviews: is it worth it?
Customers rate Mline 3.5 out of 5 on Trustpilot over 146 reviews, 36 of them in the last twelve months: 42% give five stars, 35% one star. Gravity by Benchr places that review volume in the top 30% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Mline known for?
M line is a sleep systems provider that offers mattresses, boxsprings, bed frames, pillows, and bedding products. The company has been operating for 25 years and serves the European sleep market through specialty stores, brand stores, and webshop. Gravity by Benchr classifies it under Beds & Accessories. Source: Gravity by Benchr product classification.
Does Mline have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Mline advertises on Facebook and Instagram and on Google, where its offers often run. Check mline.nl for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Mline?
Gravity by Benchr records a company based in Netherlands, founded in 2001 according to LinkedIn, on a domain registered in 2000, with 18 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Mline growing?
Yes. Gravity by Benchr estimates about 57,200 visits to mline.nl in September 2026, down 15% in a month and up 40% over three months. Mline ranks #7 of 96 Beds & Accessories brands in Netherlands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Mline spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Mline on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Beds & Accessories brands in Netherlands?
Among Beds & Accessories brands in Netherlands in the Gravity by Benchr index, Mline ranks #7 of 96 by estimated traffic. Its closest competitors on the same market are Cloudpillo, MOLECULE, Sognare, sleepworld.be and emma-matratze.de. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Mline.