Brand page · Clothing · Spain
Desigual traffic, ads & competitors 5.2m visits a month, 561 active Meta ads, Gravity score 456.
Desigual — Desigual is a fashion company that sells original clothing for women, men, and kids, as well as accessories and shoes, featuring unique pieces with patchwork, textures, and graphic motifs. In September 2026 desigual.com drew an estimated 5.2m visits, down 21% on the month before. It ranks #4 of 4,317 Clothing brands in Spain and holds a 3.0 Trustpilot rating over 5,869 reviews.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 7 peers: Clothing brands in Spain with 1m–10M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Desigual is a fashion company that sells original clothing for women, men, and kids, as well as accessories and shoes, featuring unique pieces with patchwork, textures, and graphic motifs.
01 · Traffic
Desigual website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Desigual drew an estimated 5.2m visits in September 2026, down 21% on the month before and down 12% over three months.
- Worldwide#3,136of 4.5m sites · Top 1%
- In Spain#75of 115k sites · Top 1%
- Clothing, worldwide#235of 459,295 brands · Top 1%
- Clothing, Spain#4of 4,317 brands · Top 1%
5.2m
estimated visits in September
1 mo ▼ −20.6%4 mo ▼ −12.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Desigual reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Desigual holds 3.0 out of 5 on Trustpilot over 5,869 reviews, 1,539 of them in the last twelve months: 44% of customers give five stars and 41% one star. That volume places Desigual in the top 5% of the 270,321 Trustpilot pages in the Gravity index. On Google, Desigual scores 4.6 over 16 reviews.
Fashion Designer Clothing Store Men's Clothing Store Women's Clothing Store
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Desigual best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Desigual's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Desigual in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
Desigual ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Desigual runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
Anello Messaggio Placcato Oro ZalioDesigual13 Oct 2026image
Bimaterial Denim BlazerDesigual12 Oct 2026image
Xl Multi-Position BackpackDesigual12 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad21 Oct 2026Magint Adria d.o.o.verified
Text ad21 Oct 2026Abasic S.L.U.verified
Text ad21 Oct 2026Magint Adria d.o.o.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Desigual influencers
The creators who tag @desigual on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @desigual on Instagram, led by Urban J. Kozel (87.1k followers, 0.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| UUrban J. Kozel@urbanblueville · 🇸🇮 SI | Fashion style luxury Creator | 87.1k | 0.3% | 5 | Tagged @desigual |
06 · Competitors according to Gravity
Desigual competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Desigual among Clothing brands in Spain. The closest is zadig-et-voltaire.com, then Guess LLC, DKNY, amiparis.com, Ralph Lauren, A.P.C. Paris.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| zadig-et-voltaire.comzadig-et-voltaire.com | |||||||
| Guess LLCguess.com | |||||||
| DKNYdkny.com | |||||||
| amiparis.comamiparis.com | |||||||
| Ralph Laurenralphlauren.es | |||||||
| A.P.C. Parisapcstore.com |
07 · Company
Who is behind Desigual?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Desigual is a company based in Spain, founded in 1984 according to LinkedIn, on a domain registered in October 1997. It employs about 3,086 people and is listed at private_equity stage.
- Entity country
- 🇪🇸 Spain
- Founded
- 1984, per LinkedIn
- Domain registered
- 23 Oct 1997
- Status
- Operating
- Employees
- 3,086 on LinkedIn
- Funding stage
- Private equity · last deal: private equity
- Own store
- desigual.com
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Desigual
What people ask Google about Desigual.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Desigual legit?
According to Gravity by Benchr, Desigual is a brand based in Spain: its website has existed since October 1997, its Trustpilot profile is claimed by the brand, it employs 3,086 people on LinkedIn, it has 1,921,665 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Desigual reviews: is it worth it?
Customers rate Desigual 3.0 out of 5 on Trustpilot over 5,869 reviews, 1,539 of them in the last twelve months: 44% give five stars, 41% one star. Gravity by Benchr places that review volume in the top 5% of the 270,321 Trustpilot pages in its index. On Google, Desigual scores 4.6 over 16 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Desigual known for?
Desigual is a fashion company that sells original clothing for women, men, and kids, as well as accessories and shoes, featuring unique pieces with patchwork, textures, and graphic motifs. Gravity by Benchr classifies it under Clothing. Source: Gravity by Benchr product classification.
Is there a Desigual discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Desigual advertises on Facebook and Instagram and on Google, where its offers often run. Check desigual.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Desigual?
Gravity by Benchr records a company based in Spain, founded in 1984 according to LinkedIn, on a domain registered in 1997, with 3,086 employees on LinkedIn, listed at private_equity stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Desigual growing?
Not at the moment. Gravity by Benchr estimates about 5,207,100 visits to desigual.com in September 2026, down 21% in a month and down 12% over three months. Desigual ranks #4 of 4,317 Clothing brands in Spain in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Desigual spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Desigual on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in Spain?
Among Clothing brands in Spain in the Gravity by Benchr index, Desigual ranks #4 of 4,317 by estimated traffic. Its closest competitors on the same market are zadig-et-voltaire.com, Guess LLC, DKNY, amiparis.com and Ralph Lauren. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Market
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Desigual.