Brand page · Clothing · United States
DKNY traffic, ads & competitors 331k visits a month, 203 active Meta ads, Gravity score 544.
DKNY — DKNY is a New York-based fashion house that sells clothing, shoes, bags, and accessories. In September 2026 dkny.com drew an estimated 331k visits, up 15% on the month before. It ranks #430 of 97,158 Clothing brands in the United States and holds a 1.2 Trustpilot rating over 256 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 1441 peers: Clothing brands in the United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
DKNY is a New York-based fashion house that sells clothing, shoes, bags, and accessories.
01 · Traffic
DKNY website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
DKNY drew an estimated 331k visits in September 2026, up 15% on the month before and up 8% over three months.
- Worldwide#34,697of 4.5m sites · Top 1%
- In United States#11,269of 1.2m sites · Top 1%
- Clothing, worldwide#2,962of 459,295 brands · Top 1%
- Clothing, United States#430of 97,158 brands · Top 1%
331k
estimated visits in September
1 mo ▲ +15.1%4 mo ▲ +8.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
DKNY reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
DKNY holds 1.2 out of 5 on Trustpilot over 256 reviews, 63 of them in the last twelve months: 3% of customers give five stars and 90% one star. That volume places DKNY in the top 20% of the 270,321 Trustpilot pages in the Gravity index.
Clothing Store Women's Clothing Store Men's Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
DKNY best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
DKNY sells on Shopify, 100% of its catalogue in stock. The best seller is BALANCE COMPRESSION HIGH-WAIST 7/8 LEGGING WITH LOGO, at US$34.65, followed by HIGH-RISE LOGO 7/8 LENGTH LEGGING and JOLAINE TWIST.
#1BALANCE COMPRESSION HIGH-WAIST 7/8 LEGGING WITH LOGODKNYUS$34.65In stock
#2HIGH-RISE LOGO 7/8 LENGTH LEGGINGDKNYUS$42.07In stock
#3JOLAINE TWISTDKNYUS$38.70In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places DKNY in its comparison group.
- Average rating
- 4.62 / 5
- Rated products
- 49% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$117.94
- Currency
- USD
04 · Ads
DKNY ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
DKNY runs Meta ads on Facebook, Instagram, Messenger, Threads, whatsapp, and has advertised on Google since March 2026 (image, text, video).
Discover the DKNY Fall 2026 Collection.DKNY14 Oct 2026video
Discover the DKNY Fall 2026 Collection.DKNY14 Oct 2026video
Discover the latest from DKNY.DKNY13 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026DONNA KARAN COMPANY LLCverified
Text ad21 Oct 2026DONNA KARAN COMPANY LLCverified
Text ad21 Oct 2026DONNA KARAN COMPANY LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
DKNY influencers
The creators who tag @dkny on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @dkny on Instagram, led by Human's Best Friend (11.2k followers).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| HHuman's Best Friend@humansbf · 🇺🇸 US | Pets nature Creator | 11.2k | — | 4 | Tagged @dkny |
06 · Competitors according to Gravity
DKNY competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for DKNY among Clothing brands in the United States. The closest is adidas.pl, then Nike, New Balance, converse.com, lululemon, calvinklein.es.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| adidas.pladidas.pl | |||||||
| Nikenike.ae | |||||||
| New Balancenewbalance.com.uy | |||||||
| converse.comconverse.com | |||||||
| lululemonlululemon.com | |||||||
| calvinklein.escalvinklein.es |
07 · Company
Who is behind DKNY?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
DKNY is a company based in Brooklyn Park, United States, founded in 1984 according to LinkedIn, on a domain registered in November 1997. It employs about 779 people.
- Entity country
- 🇺🇸 United States · Brooklyn Park
- Founded
- 1984, per LinkedIn
- Domain registered
- 26 Nov 1997
- Status
- Operating
- Employees
- 779 on LinkedIn
- Own store
- dkny.com · Shopify · USD
- Catalogue
- 222 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about DKNY
What people ask Google about DKNY.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is DKNY legit?
According to Gravity by Benchr, DKNY is a brand based in Brooklyn Park, United States: its website has existed since November 1997, it sells on a Shopify store, it employs 779 people on LinkedIn, it has 2,717,338 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
DKNY reviews: is it worth it?
Customers rate DKNY 1.2 out of 5 on Trustpilot over 256 reviews, 63 of them in the last twelve months: 3% give five stars, 90% one star. Gravity by Benchr places that review volume in the top 20% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is DKNY?
DKNY is a New York-based fashion house that sells clothing, shoes, bags, and accessories. Gravity by Benchr classifies it under Clothing, with Clothing Tops making up 28% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does DKNY cost?
DKNY's best seller, BALANCE COMPRESSION HIGH-WAIST 7/8 LEGGING WITH LOGO, sells US$34.65 on dkny.com. 100% of the catalogue is in stock. Gravity does not track prices daily: check dkny.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
DKNY promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: DKNY advertises on Facebook and Instagram and on Google, where its offers often run. Check dkny.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy DKNY?
DKNY sells on its own website, dkny.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns DKNY?
Gravity by Benchr records a company based in Brooklyn Park, United States, founded in 1984 according to LinkedIn, on a domain registered in 1997, with 779 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is DKNY doing well?
Yes. Gravity by Benchr estimates about 330,700 visits to dkny.com in September 2026, up 15% in a month and up 8% over three months. DKNY ranks #430 of 97,158 Clothing brands in the United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does DKNY use?
Gravity by Benchr identifies dkny.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since March 2026. Source: Gravity by Benchr platform and advertising records, November 2026.
What is DKNY's ad budget?
Gravity by Benchr does not publish a spend figure for DKNY on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in the United States?
Among Clothing brands in the United States in the Gravity by Benchr index, DKNY ranks #430 of 97,158 by estimated traffic. Its closest competitors on the same market are adidas.pl, Nike, New Balance, converse.com and lululemon. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with DKNY.