Brand page · Clothing · Bulgaria
Devil Walking: 153k visits a month, 302 active Meta ads, Gravity score 476.
Devil Walking — Devil Walking is an online boutique store that sells rave outfits, festival clothing, Halloween costumes, printed leggings, and streetwear with unique prints. In September 2026 devilwalking.com drew an estimated 153k visits, down 24% on the month before. It ranks #1,002 of 97,158 Clothing brands in Bulgaria and holds a 4.2 Trustpilot rating over 163 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 4 peers: Clothing brands in Bulgaria with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Devil Walking is an online boutique store that sells rave outfits, festival clothing, Halloween costumes, printed leggings, and streetwear with unique prints.
01 · Traffic
How much traffic Devil Walking gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Devil Walking drew an estimated 153k visits in September 2026, down 24% on the month before and down 29% over three months.
- Worldwide#65,738of 4.5m sites · Top 5%
- In United States#21,660of 1.2m sites · Top 5%
- Clothing, worldwide#6,096of 459,295 brands · Top 5%
- Clothing, United States#1,002of 97,158 brands · Top 5%
153k
estimated visits in September
1 mo ▼ −24.4%4 mo ▼ −29.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Devil Walking.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Devil Walking holds 4.2 out of 5 on Trustpilot over 163 reviews, 46 of them in the last twelve months: 80% of customers give five stars and 11% one star. That volume places Devil Walking in the top 30% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 40%.
Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Devil Walking sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Devil Walking sells on Shopify, 76% of its catalogue in stock. The best seller is Package Protection, at €3.95, followed by Emerald Skeleton Booty Shorts Set and Purple Skeleton Booty Shorts Set.
#1Package ProtectionDevil Walking€3.95In stock
#2Emerald Skeleton Booty Shorts SetDevil Walking€22.95–€112.95In stock
#3Purple Skeleton Booty Shorts SetDevil Walking€22.95–€132.95In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Devil Walking in its comparison group.
- Average rating
- 4.94 / 5
- Rated products
- 54% of the catalogue
- In stock
- 76%
- Upper price quartile
- US$80.59
- Currency
- EUR
04 · Ads
What Devil Walking is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Devil Walking runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since November 2025 (image, text, video).
⭐ Over 500k Happy CustomersDevil Walking6 Oct 2026image
⭐ Over 500k Happy CustomersDevil Walking6 Oct 2026video
⭐ Over 500k Happy CustomersDevil Walking6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Devil Walking ltdverified
Text ad20 Oct 2026Devil Walking ltdverified
Text ad20 Oct 2026Devil Walking ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Devil Walking.
The creators who tag @devilwalking on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Devil Walking competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Devil Walking among Clothing brands in Bulgaria. The closest is Rave Wonderland, then iHeartRaves, BADINKA, Rave Fix, iEDM, Dolls Kill.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Rave Wonderlandravewonderland.com | |||||||
| iHeartRavesiheartraves.com | |||||||
| BADINKAbadinka.com | |||||||
| Rave Fixravefix.com | |||||||
| iEDMiedm.com | |||||||
| Dolls Killdollskill.com |
07 · Company
The company behind Devil Walking.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Devil Walking is a company based in Plovdiv, Bulgaria, founded in 2016 according to LinkedIn, on a domain registered in November 2015. It employs about 7 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇧🇬 Bulgaria · Plovdiv
- Founded
- 2016, per LinkedIn
- Domain registered
- 19 Nov 2015
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 7 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- devilwalking.com · Shopify · USD
- Catalogue
- 79 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Devil Walking
What people ask Google about Devil Walking.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Devil Walking a legit company?
According to Gravity by Benchr, Devil Walking is a brand based in Plovdiv, Bulgaria: its website has existed since November 2015, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 7 people on LinkedIn, it has 104,565 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Devil Walking reviews: is it worth it?
Customers rate Devil Walking 4.2 out of 5 on Trustpilot over 163 reviews, 46 of them in the last twelve months: 80% give five stars, 11% one star. Gravity by Benchr places that review volume in the top 30% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Devil Walking?
Devil Walking is an online boutique store that sells rave outfits, festival clothing, Halloween costumes, printed leggings, and streetwear with unique prints. Gravity by Benchr classifies it under Clothing, with Costumes making up 1% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Devil Walking prices: how much is it?
Devil Walking's best seller, Package Protection, sells €3.95 on devilwalking.com. 76% of the catalogue is in stock. Gravity does not track prices daily: check devilwalking.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Devil Walking have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Devil Walking advertises on Facebook and Instagram and on Google, where its offers often run. Check devilwalking.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Devil Walking?
Devil Walking sells on its own website, devilwalking.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Devil Walking?
Gravity by Benchr records a company based in Plovdiv, Bulgaria, founded in 2016 according to LinkedIn, on a domain registered in 2015, with 7 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Devil Walking doing well?
Not at the moment. Gravity by Benchr estimates about 152,600 visits to devilwalking.com in September 2026, down 24% in a month and down 29% over three months. Devil Walking ranks #1,002 of 97,158 Clothing brands in Bulgaria in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Devil Walking use?
Gravity by Benchr identifies devilwalking.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since November 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Devil Walking spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Devil Walking on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in Bulgaria?
Among Clothing brands in Bulgaria in the Gravity by Benchr index, Devil Walking ranks #1,002 of 97,158 by estimated traffic. Its closest competitors on the same market are Rave Wonderland, iHeartRaves, BADINKA, Rave Fix and iEDM. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Devil Walking.