Brand page · Personal Care · Belgium
Di: 181K visits a month, 54 active Meta ads.
Di — Di is a Belgian beauty retailer that sells makeup, skincare, hair care, perfumes, and drugstore products. The company operates both online and through physical stores in Belgium. In September 2026 di.be drew an estimated 181K visits, down 24% on the month before. It ranks #9 of 609 Personal Care brands in Belgium and holds a 1.9 Trustpilot rating over 20 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026
About the store
Di is a Belgian beauty retailer that sells makeup, skincare, hair care, perfumes, and drugstore products. The company operates both online and through physical stores in Belgium.
01 · Traffic
How much traffic Di gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Di drew an estimated 181K visits in September 2026, down 24% on the month before and down 22% over three months.
- Worldwide#57,017of 4.5M sites · Top 5%
- In Belgium#278of 36.5K sites · Top 1%
- Personal Care, worldwide#2,649of 215,119 brands · Top 5%
- Personal Care, Belgium#9of 609 brands · Top 5%
181K
estimated visits in September
1 mo ▼ −24.2%4 mo ▼ −22.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Di.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Di holds 1.9 out of 5 on Trustpilot over 20 reviews, 4 of them in the last twelve months: 15% of customers give five stars and 70% one star. That volume places Di in the top 50 % of the 270,321 Trustpilot pages in the Gravity index.
Beauty Supply Store Cosmetics Store Beauty Product Supplier Perfume Store Health and Beauty Shop
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Di sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Di's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Di in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Di is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Di runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
Découvre nos offres !Di Just Feel Good7 Oct 2026video
PN Selfcare | Semi-Permanente Nagellakkits en Accessoires - Di.beDi Just Feel Good7 Oct 2026image
Découvre nos offres !Di Just Feel Good7 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad20 Oct 2026DIverified
Text ad20 Oct 2026DIverified
Video ad20 Oct 2026DIverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Di.
The creators who tag @di_beauty_official on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @di_beauty_official on Instagram, led by Sheila Castillo (13.7K followers, 3.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| SSheila Castillo@sheiliscastillo · 🇵🇷 PR | Beauty cosmetics skincare Creator | 13.7K | 3.2% | 2 | Tagged @di_beauty_official |
06 · Competitors according to Gravity
Who Di competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Di among Personal Care brands in Belgium. The closest is sephora.com, then MAKEUP, Hebe, superdrug.com, ulta.com, lookfantastic.es.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| sephora.comsephora.com | |||||||
| MAKEUPmakeup.pl | |||||||
| Hebehebe.pl | |||||||
| superdrug.comsuperdrug.com | |||||||
| ulta.comulta.com | |||||||
| lookfantastic.eslookfantastic.es |
07 · Company
The company behind Di.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Di is a company based in Belgium, founded in 2019 according to LinkedIn. It employs about 3 people, is listed at m_and_a stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇧🇪 Belgium
- Founded
- 2019, per LinkedIn
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- was_acquired
- President
- Data not available
- Activity code
- Data not available
- Employees
- 3 on LinkedIn
- Funding stage
- M and a
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- di.be
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Di
What people ask Google about Di.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Di legit or a scam?
According to Gravity by Benchr, Di is a brand based in Belgium: it employs 3 people on LinkedIn, it has 32,912 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Di reviews
Customers rate Di 1.9 out of 5 on Trustpilot over 20 reviews, 4 of them in the last twelve months: 15% give five stars, 70% one star. Gravity by Benchr places that review volume in the top 50 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Di sell?
Di is a Belgian beauty retailer that sells makeup, skincare, hair care, perfumes, and drugstore products. The company operates both online and through physical stores in Belgium. Gravity by Benchr classifies it under Personal Care. Source: Gravity by Benchr product classification.
Di promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Di advertises on Facebook and Instagram and on Google, where its offers often run. Check di.be for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns Di?
Gravity by Benchr records a company based in Belgium, founded in 2019 according to LinkedIn, with 3 employees on LinkedIn, listed at m_and_a stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Di doing well?
Not at the moment. Gravity by Benchr estimates about 180,800 visits to di.be in September 2026, down 24% in a month and down 22% over three months. Di ranks #9 of 609 Personal Care brands in Belgium in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Di spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Di on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in Belgium?
Among Personal Care brands in Belgium in the Gravity by Benchr index, Di ranks #9 of 609 by estimated traffic. Its closest competitors on the same market are sephora.com, MAKEUP, Hebe, superdrug.com, ulta.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Di.