Brand page · Personal Care · United Kingdom
Superdrug: 9.5M visits a month, 179 active Meta ads.
Superdrug — Superdrug is a health and beauty retailer that sells fragrance, skincare, make-up, toiletries, hair products, electrical items, and health products. In September 2026 superdrug.com drew an estimated 9.5M visits, down 2% on the month before. It ranks #1 of 8,226 Personal Care brands in United Kingdom and holds a 4.9 Trustpilot rating over 157,901 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
Superdrug is a health and beauty retailer that sells fragrance, skincare, make-up, toiletries, hair products, electrical items, and health products.
01 · Traffic
How much traffic Superdrug gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Superdrug drew an estimated 9.5M visits in September 2026, down 2% on the month before and down 1% over three months.
- Worldwide#2,181of 4.5M sites · Top 1%
- In United Kingdom#74of 192K sites · Top 1%
- Personal Care, worldwide#64of 215,119 brands · Top 1%
- Personal Care, United Kingdom#1of 8,226 brands · Top 1%
9.5M
estimated visits in September
1 mo ▼ −2.5%4 mo ▼ −0.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Superdrug.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Superdrug holds 4.9 out of 5 on Trustpilot over 157,901 reviews, 39,888 of them in the last twelve months: 92% of customers give five stars and 5% one star. That volume places Superdrug in the top 1 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 1 %. On Google, Superdrug scores 4.9 over 72 reviews.
Health and Beauty Shop Cosmetics Store Perfume Store
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Superdrug sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Superdrug's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Superdrug in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Superdrug is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Superdrug runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
Shop Advent Calendars!Superdrug14 Oct 2026video
SuperdrugSuperdrug14 Oct 2026image
Shop Advent Calendars!Superdrug13 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Superdrug Stores Plcverified
Image ad21 Oct 2026Superdrug Stores Plcverified
Text ad21 Oct 2026Superdrug Stores Plcverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Superdrug.
The creators who tag @superdrug on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @superdrug on Instagram, led by Latest in Beauty (67K followers, 0.5% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| LLatest in Beauty@latestinbeauty · 🇬🇧 GB | Beauty cosmetics skincare Creator | 67K | 0.5% | 15 | Tagged @superdrug |
06 · Competitors according to Gravity
Who Superdrug competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Superdrug among Personal Care brands in United Kingdom. The closest is di.be, then ulta.com, Sephora, kruidvat.be, Etos, Rossmann.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| di.bedi.be | |||||||
| ulta.comulta.com | |||||||
| Sephorasephora.hk | |||||||
| kruidvat.bekruidvat.be | |||||||
| Etosetos.nl | |||||||
| Rossmannrossmann.pl |
07 · Company
The company behind Superdrug.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Superdrug is a company based in United Kingdom, on a domain registered in September 1999. It employs about 8,848 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom
- Founded
- Data not available
- Domain registered
- 23 Sept 1999
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 8,848 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- superdrug.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Superdrug
What people ask Google about Superdrug.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Superdrug legit?
According to Gravity by Benchr, Superdrug is a brand based in United Kingdom: its website has existed since September 1999, its Trustpilot profile is claimed by the brand, it employs 8,848 people on LinkedIn, it has 1,098,819 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What do customers say about Superdrug?
Customers rate Superdrug 4.9 out of 5 on Trustpilot over 157,901 reviews, 39,888 of them in the last twelve months: 92% give five stars, 5% one star. Gravity by Benchr places that review volume in the top 1 % of the 270,321 Trustpilot pages in its index. On Google, Superdrug scores 4.9 over 72 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Superdrug?
Superdrug is a health and beauty retailer that sells fragrance, skincare, make-up, toiletries, hair products, electrical items, and health products. Gravity by Benchr classifies it under Personal Care. Source: Gravity by Benchr product classification.
Does Superdrug have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Superdrug advertises on Facebook and Instagram and on Google, where its offers often run. Check superdrug.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns Superdrug?
Gravity by Benchr records a company based in United Kingdom, whose domain was registered in 1999, with 8,848 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Superdrug doing well?
Not at the moment. Gravity by Benchr estimates about 9,519,200 visits to superdrug.com in September 2026, down 2% in a month and down 1% over three months. Superdrug ranks #1 of 8,226 Personal Care brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Superdrug spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Superdrug on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in United Kingdom?
Among Personal Care brands in United Kingdom in the Gravity by Benchr index, Superdrug ranks #1 of 8,226 by estimated traffic. Its closest competitors on the same market are di.be, ulta.com, Sephora, kruidvat.be, Etos. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Superdrug.