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- Diamonds Factory
Brand page · Jewelry · New Zealand
Diamonds Factory traffic, ads & competitors 63k visits a month, 298 active Meta ads, Gravity score 661.
Diamonds Factory — Diamonds Factory is a jewellery company that sells custom fine jewellery including engagement rings, earrings, pendants and necklaces with diamonds and gemstones at competitive prices. In September 2026 diamondsfactory.co.nz drew an estimated 63k visits, down 11% on the month before. It ranks #7 of 765 Jewelry brands in New Zealand and holds a 4.7 Trustpilot rating over 74 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 21 peers: Jewelry brands in New Zealand with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Diamonds Factory is a jewellery company that sells custom fine jewellery including engagement rings, earrings, pendants and necklaces with diamonds and gemstones at competitive prices.
01 · Traffic
Diamonds Factory website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Diamonds Factory drew an estimated 63k visits in September 2026, down 11% on the month before and down 20% over three months.
- Worldwide#126,384of 4.5m sites · Top 5%
- In New Zealand#483of 26.3k sites · Top 5%
- Jewelry, worldwide#3,148of 132,285 brands · Top 5%
- Jewelry, New Zealand#7of 765 brands · Top 1%
63k
estimated visits in September
1 mo ▼ −10.8%4 mo ▼ −20.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Diamonds Factory reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Diamonds Factory holds 4.7 out of 5 on Trustpilot over 74 reviews, 12 of them in the last twelve months: 85% of customers give five stars and 4% one star. That volume places Diamonds Factory in the top 40% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30%.
Jewelry Store Jewelry Designer Jewellery Manufacturer
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Diamonds Factory best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Diamonds Factory's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Diamonds Factory in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
Diamonds Factory ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Diamonds Factory runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since July 2025 (image, text, video).
Fine jewellery, made around his styleDiamonds Factory14 Oct 2026image
Fine jewellery, made around his styleDiamonds Factory14 Oct 2026image
Fine jewellery, made around his styleDiamonds Factory14 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Neve Jewels NZ Limitedverified
Text ad21 Oct 2026Neve Jewels NZ Limitedverified
Image ad21 Oct 2026Neve Jewels NZ Limitedverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Diamonds Factory influencers
The creators who tag @diamondsfactoryworld on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @diamondsfactoryworld on Instagram, led by Lauren Marsh (16.5k followers, 1.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| LLauren Marsh@laurenmarshphotography · 🇬🇧 GB | Photography visual arts Creator | 16.5k | 1.2% | 2 | Tagged @diamondsfactoryworld |
06 · Competitors according to Gravity
Diamonds Factory competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Diamonds Factory among Jewelry brands in New Zealand. The closest is sktm.in, then Quality Diamonds, kuz.ua, Austen & Blake, KIMAI, Lauren B.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| sktm.insktm.in | |||||||
| Quality Diamondsqualitydiamonds.co.uk | |||||||
| kuz.uakuz.ua | |||||||
| Austen & Blakeaustenblake.co.nz | |||||||
| KIMAIkimai.com | |||||||
| Lauren Blaurenbjewelry.com |
07 · Company
Who is behind Diamonds Factory?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Diamonds Factory is a company based in New Zealand, founded in 2009 according to LinkedIn, on a domain registered in December 2011. It employs about 136 people.
- Entity country
- 🇳🇿 New Zealand
- Founded
- 2009, per LinkedIn
- Domain registered
- 28 Dec 2011
- Employees
- 136 on LinkedIn
- Own store
- diamondsfactory.co.nz
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Diamonds Factory
What people ask Google about Diamonds Factory.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Diamonds Factory legit?
According to Gravity by Benchr, Diamonds Factory is a brand based in New Zealand: its website has existed since December 2011, its Trustpilot profile is claimed by the brand, it employs 136 people on LinkedIn, it has 33,139 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Diamonds Factory reviews: is it worth it?
Customers rate Diamonds Factory 4.7 out of 5 on Trustpilot over 74 reviews, 12 of them in the last twelve months: 85% give five stars, 4% one star. Gravity by Benchr places that review volume in the top 40% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Diamonds Factory?
Diamonds Factory is a jewellery company that sells custom fine jewellery including engagement rings, earrings, pendants and necklaces with diamonds and gemstones at competitive prices. Gravity by Benchr classifies it under Jewelry. Source: Gravity by Benchr product classification.
Diamonds Factory promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Diamonds Factory advertises on Facebook and Instagram and on Google, where its offers often run. Check diamondsfactory.co.nz for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns Diamonds Factory?
Gravity by Benchr records a company based in New Zealand, founded in 2009 according to LinkedIn, on a domain registered in 2011, with 136 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Diamonds Factory doing well?
Not at the moment. Gravity by Benchr estimates about 63,000 visits to diamondsfactory.co.nz in September 2026, down 11% in a month and down 20% over three months. Diamonds Factory ranks #7 of 765 Jewelry brands in New Zealand in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Diamonds Factory spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Diamonds Factory on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Jewelry brands in New Zealand?
Among Jewelry brands in New Zealand in the Gravity by Benchr index, Diamonds Factory ranks #7 of 765 by estimated traffic. Its closest competitors on the same market are sktm.in, Quality Diamonds, kuz.ua, Austen & Blake and KIMAI. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Market
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Diamonds Factory.