Brand page · Decor · United Kingdom
Dibor: 105K visits a month, 17 active Meta ads, Gravity score 494.
Dibor — Dibor is an online retailer offering French-inspired homeware, kitchen items, lighting, furniture, and garden décor. The company sells beautifully designed accessories and giftware for the whole home. In September 2026 dibor.co.uk drew an estimated 105K visits, up 2% on the month before. It ranks #128 of 13,189 Decor brands in United Kingdom and holds a 4.5 Trustpilot rating over 10,159 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 131 peers: Decor brands in United Kingdom with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Dibor is an online retailer offering French-inspired homeware, kitchen items, lighting, furniture, and garden décor. The company sells beautifully designed accessories and giftware for the whole home.
01 · Traffic
How much traffic Dibor gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Dibor drew an estimated 105K visits in September 2026, up 2% on the month before and up 23% over three months.
- Worldwide#90,331of 4.5M sites · Top 5%
- In United Kingdom#4,691of 192K sites · Top 5%
- Decor, worldwide#1,632of 185,686 brands · Top 1%
- Decor, United Kingdom#128of 13,189 brands · Top 1%
105K
estimated visits in September
1 mo ▲ +1.7%4 mo ▲ +22.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Dibor.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Dibor holds 4.5 out of 5 on Trustpilot over 10,159 reviews, 1,482 of them in the last twelve months: 87% of customers give five stars and 5% one star. That volume places Dibor in the top 5 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20 %. On Google, Dibor scores 3.8 over 16 reviews.
Furniture Store Home Goods Store Home Improvement Store Living Room Furniture Store Garden Furniture Shop
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Dibor sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Dibor sells on Shopify, 87% of its catalogue in stock. The best seller is Personalised Welly Boot Planters, at £23.00–£38.00, followed by Personalised Knightsbridge Velvet Stockings and Ceramic Welly Planter Collection.
#1Personalised Welly Boot PlantersDibor£23.00–£38.00In stock
#2Personalised Knightsbridge Velvet StockingsDibor£27.00In stock
#3Ceramic Welly Planter CollectionDibor£20.00–£35.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Dibor in its comparison group.
- Average rating
- 4.84 / 5
- Rated products
- 52% of the catalogue
- In stock
- 87%
- Upper price quartile
- US$66.18
- Currency
- GBP
04 · Ads
What Dibor is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Dibor runs Meta ads on Facebook, Instagram, Audience Network, Threads, and has advertised on Google since November 2023 (image, text, video).
Set of 2 Teardrop Candle HoldersDibor7 Oct 2026image
Luxury Cinnamon Pine Door Wreath 38cmDibor7 Oct 2026image
Autumn Collection | Seasonal Homeware & Décor | DiborDibor7 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Diborverified
Text ad20 Oct 2026Diborverified
Text ad20 Oct 2026Diborverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Dibor.
The creators who tag @dibor on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @dibor on Instagram, led by Steph (68.8K followers, 2.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| SSteph@stephfrom_lavendercottage · 🇬🇧 GB | Decoration garden diy Creator | 68.8K | 2.2% | 2 | Tagged @dibor |
06 · Competitors according to Gravity
Who Dibor competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Dibor among Decor brands in United Kingdom. The closest is Olive and Olive Interiors, then The Basket Room, Pretty Little, VillagerJim, House of S21, Lulu Loves.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Olive and Olive Interiorsoliveandolive.co.uk | |||||||
| The Basket Roomthebasketroom.com | |||||||
| Pretty Littleprettylittlehome.co.uk | |||||||
| VillagerJimvillagerjimsshop.com | |||||||
| House of S21houseofs21.com | |||||||
| Lulu Loveslululoveshome.co.uk |
07 · Company
The company behind Dibor.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Dibor is a company based in Rotherham, United Kingdom, on a domain registered in October 2001.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · Rotherham
- Founded
- Data not available
- Domain registered
- 10 Oct 2001
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- dibor.co.uk · Shopify · GBP
- Catalogue
- 301 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Dibor
What people ask Google about Dibor.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Dibor legit?
According to Gravity by Benchr, Dibor is a brand based in Rotherham, United Kingdom: its website has existed since October 2001, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it has 19,725 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Dibor reviews: is it worth it?
Customers rate Dibor 4.5 out of 5 on Trustpilot over 10,159 reviews, 1,482 of them in the last twelve months: 87% give five stars, 5% one star. Gravity by Benchr places that review volume in the top 5 % of the 270,321 Trustpilot pages in its index. On Google, Dibor scores 3.8 over 16 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Dibor?
Dibor is an online retailer offering French-inspired homeware, kitchen items, lighting, furniture, and garden décor. The company sells beautifully designed accessories and giftware for the whole home. Gravity by Benchr classifies it under Decor, with Wreaths & Garlands making up 11% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Dibor prices: how much is it?
Dibor's best seller, Personalised Welly Boot Planters, sells from £23.00 to £38.00 on dibor.co.uk. 87% of the catalogue is in stock. Gravity does not track prices daily: check dibor.co.uk before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Dibor have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Dibor advertises on Facebook and Instagram and on Google, where its offers often run. Check dibor.co.uk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Dibor?
Dibor sells on its own website, dibor.co.uk, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Dibor?
Gravity by Benchr records a company based in Rotherham, United Kingdom, whose domain was registered in 2001. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Dibor doing well?
Yes. Gravity by Benchr estimates about 104,500 visits to dibor.co.uk in September 2026, up 2% in a month and up 23% over three months. Dibor ranks #128 of 13,189 Decor brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Dibor use?
Gravity by Benchr identifies dibor.co.uk as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since November 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Dibor spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Dibor on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Decor brands in United Kingdom?
Among Decor brands in United Kingdom in the Gravity by Benchr index, Dibor ranks #128 of 13,189 by estimated traffic. Its closest competitors on the same market are Olive and Olive Interiors, The Basket Room, Pretty Little, VillagerJim, House of S21. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Dibor.