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- Dick Johnson
Brand page · Personal Care · Finland
Dick Johnson traffic, ads & competitors 65.3k visits a month, 232 active Meta ads, Gravity score 523.
Dick Johnson — Dick Johnson is a Finnish brand that sells men's grooming products including beard care, shaving supplies, hair care, and clothing such as boxer shorts and t-shirts. In September 2026 dickjohnson.fi drew an estimated 65.3k visits, down 33% on the month before. It ranks #8 of 282 Personal Care brands in Finland and holds a 3.4 Trustpilot rating over 59 reviews.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 12 peers: Personal Care brands in Finland with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Dick Johnson is a Finnish brand that sells men's grooming products including beard care, shaving supplies, hair care, and clothing such as boxer shorts and t-shirts.
01 · Traffic
Dick Johnson website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Dick Johnson drew an estimated 65.3k visits in September 2026, down 33% on the month before and down 12% over three months.
- Worldwide#135,354of 4.5m sites · Top 5%
- In Finland#452of 20.4k sites · Top 5%
- Personal Care, worldwide#6,796of 215,119 brands · Top 5%
- Personal Care, Finland#8of 282 brands · Top 5%
65.3k
estimated visits in September
1 mo ▼ −32.9%4 mo ▼ −12.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Dick Johnson reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Dick Johnson holds 3.4 out of 5 on Trustpilot over 59 reviews, 7 of them in the last twelve months: 78% of customers give five stars and 10% one star. That volume places Dick Johnson in the top 40% of the 270,321 Trustpilot pages in the Gravity index.
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Dick Johnson best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Dick Johnson sells on Shopify, 85% of its catalogue in stock. The best seller is God Spray - Käytä kuin kasvovoidetta, at €19.99, followed by The Mystery Box – yli 50€ arvosta tuotteita! and Antiperspirant Original.
#1God Spray - Käytä kuin kasvovoidettaDick Johnson€19.99In stock
#2The Mystery Box – yli 50€ arvosta tuotteita!Dick Johnson€24.90In stock
#3Antiperspirant OriginalDick Johnson€19.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Dick Johnson in its comparison group.
- Average rating
- 4.54 / 5
- Rated products
- 78% of the catalogue
- In stock
- 85%
- Upper price quartile
- US$44.69
- Currency
- EUR
04 · Ads
Dick Johnson ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Dick Johnson runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
Osta pakettina – säästät rahulia! 🥃Dick Johnson Greasy Store6 Oct 2026video
Osta pakettina – säästät rahulia! 🥃Dick Johnson Greasy Store6 Oct 2026video
Osta pakettina – säästät rahulia! 🥃Dick Johnson Greasy Store6 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad21 Oct 2026GF Lab Oyverified
Text ad21 Oct 2026GF Lab Oyverified
Image ad21 Oct 2026GF Lab Oyverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Dick Johnson influencers
The creators who tag @dickjohnson.cult on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @dickjohnson.cult on Instagram, led by Glenn Jr. (29k followers, 8.5% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| GGlenn Jr.@remilindholm · 🇫🇮 FI | Gaming streaming tech culture Creator | 29k | 8.5% | 3 | Tagged @dickjohnson.cult |
06 · Competitors according to Gravity
Dick Johnson competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Dick Johnson among Personal Care brands in Finland. The closest is mroomshop.com, then OnSupply, SGPomades, Mootes, Proshave, Barbershop.no.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| mroomshop.commroomshop.com | |||||||
| OnSupplyonsupply.fi | |||||||
| SGPomadessgpomades.com | |||||||
| Mootesmootes.ch | |||||||
| Proshaveproshave.com | |||||||
| Barbershop.nobarbershop.no |
07 · Company
Who is behind Dick Johnson?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Dick Johnson is a company based in Pirkkala, Finland, founded in 2014 according to LinkedIn, on a domain registered in November 2014. It employs about 25 people.
- Entity country
- 🇫🇮 Finland · Pirkkala
- Founded
- 2014, per LinkedIn
- Domain registered
- 26 Nov 2014
- Employees
- 25 on LinkedIn
- Own store
- dickjohnson.fi · Shopify · EUR
- Catalogue
- 283 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Dick Johnson
What people ask Google about Dick Johnson.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Dick Johnson legit?
According to Gravity by Benchr, Dick Johnson is a brand based in Pirkkala, Finland: its website has existed since November 2014, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 25 people on LinkedIn, it has 25,647 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Dick Johnson reviews
Customers rate Dick Johnson 3.4 out of 5 on Trustpilot over 59 reviews, 7 of them in the last twelve months: 78% give five stars, 10% one star. Gravity by Benchr places that review volume in the top 40% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Dick Johnson sell?
Dick Johnson is a Finnish brand that sells men's grooming products including beard care, shaving supplies, hair care, and clothing such as boxer shorts and t-shirts. Gravity by Benchr classifies it under Personal Care, with Shaving & Grooming making up 42% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Dick Johnson expensive?
Dick Johnson's best seller, God Spray - Käytä kuin kasvovoidetta, sells €19.99 on dickjohnson.fi. 85% of the catalogue is in stock. Gravity does not track prices daily: check dickjohnson.fi before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Dick Johnson promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Dick Johnson advertises on Facebook and Instagram and on Google, where its offers often run. Check dickjohnson.fi for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Dick Johnson?
Dick Johnson sells on its own website, dickjohnson.fi, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Dick Johnson?
Gravity by Benchr records a company based in Pirkkala, Finland, founded in 2014 according to LinkedIn, on a domain registered in 2014, with 25 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Dick Johnson doing well?
Not at the moment. Gravity by Benchr estimates about 65,300 visits to dickjohnson.fi in September 2026, down 33% in a month and down 12% over three months. Dick Johnson ranks #8 of 282 Personal Care brands in Finland in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Dick Johnson use?
Gravity by Benchr identifies dickjohnson.fi as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Dick Johnson's ad budget?
Gravity by Benchr does not publish a spend figure for Dick Johnson on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in Finland?
Among Personal Care brands in Finland in the Gravity by Benchr index, Dick Johnson ranks #8 of 282 by estimated traffic. Its closest competitors on the same market are mroomshop.com, OnSupply, SGPomades, Mootes and Proshave. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Dick Johnson.