Brand page · Personal Care · Singapore

SGPomades Top 5% worldwide Top 5% in Singapore Top 5% in Personal Care Top 5% in Personal Care in Singapore
sgpomades.com·🇸🇬 Singapore, Singapore· Shopify·Since 2014

SGPomades: 56.7k visits a month, 7 active Meta ads, Gravity score 567.

SGPomades — SGPomades is a men's grooming retailer offering high-end hair styling and grooming products from various brands. They specialize in hair, shaving, face and body essentials for customers in South East Asia. In September 2026 sgpomades.com drew an estimated 56.7k visits, up 71% on the month before. It ranks #29 of 724 Personal Care brands in Singapore.

sgpomades.com@sgpomadesofficial 10.4kYouTube 1.1kFacebookLinkedIn 156Trustpilot 3.7Meta Ad Library 7

Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
56.7k
+71% vs. August 2026
Instagram followers
10.4k
2,559 posts · @sgpomadesofficial
Trustpilot
3.7
1 review
Meta ads
7
active · on Google since 2024
Products
51%
in stock · 326 collections
Rank in Singapore
#29
of 724 in Personal Care
LinkedIn
156
followers · 6 employees
Earned media value
€379.7
per month, Instagram

Gravity score

567/ 1000 · 10 of 10 indicators rated
Brand Power712
Momentum430
Performance558

Percentiles within 41 peers: Personal Care brands in Singapore with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

SGPomades is a men's grooming retailer offering high-end hair styling and grooming products from various brands. They specialize in hair, shaving, face and body essentials for customers in South East Asia.

01 · Traffic

How much traffic SGPomades gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

SGPomades drew an estimated 56.7k visits in September 2026, up 71% on the month before and up 56% over three months.

  • Worldwide#152,731of 4.5m sites · Top 5%
  • In Singapore#460of 9.6k sites · Top 5%
  • Personal Care, worldwide#7,705of 215,119 brands · Top 5%
  • Personal Care, Singapore#29of 724 brands · Top 5%
Monthly visitssource Sept 2026

56.7k

estimated visits in September

1 mo ▲ +71.2%4 mo ▲ +56.4%

The monthly curve, 24 months of history and the category comparison.

Create your free account
Audience by country, free account
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02 · Reviews

What customers say about SGPomades.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

SGPomades holds 3.7 out of 5 on Trustpilot over 1 review: 100% of customers give five stars and 0% one star.

Trustpilotread 21 Oct 2026
3.7TrustScore · 1 review
5 ★100%
4 ★0%
3 ★0%
2 ★0%
1 ★0%

e-Commerce Solution Provider e-Commerce Service

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What SGPomades sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

SGPomades sells on Shopify, 51% of its catalogue in stock. The best seller is Ubersuave Matte Wax 100ml, at SGD 16.90, followed by Ubersuave Strong Hold Pomade 100ml and Suavecito Strong Hold a.k.a Firme Hold Pomade.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Shaving & Grooming6%
Hair Care5%
Cosmetics2%
Oral Care1%

Share of the catalogue by product family.

Activity mixdominant: Personal Care
Personal Care91%
Health Care2%
Tools2%
Kitchen & Dining1%
Beverages1%

The dominant category places SGPomades in its comparison group.

Prices and ratingsstore data
Average rating
4.79 / 5
Rated products
22% of the catalogue
In stock
51%
Upper price quartile
US$34.99
Currency
SGD

05 · Influencers

Who talks about SGPomades.

The creators who tag @sgpomadesofficial on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @sgpomadesofficial on Instagram, led by Terrance Ang Yong Sheng | 洪永勝 (87.4k followers, 1.7% engagement).

Influencersaccounts tagging @sgpomadesofficial · Instagram
AccountProfileFollowersEngagementTagsRelationship
TTerrance Ang Yong Sheng | 洪永勝@terrance8989 · 🇲🇾 MYTravel tourism exploration Creator87.4k1.7%2Tagged @sgpomadesofficial
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who SGPomades competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for SGPomades among Personal Care brands in Singapore. The closest is deckoutco.com, then Mootes, Dick Johnson, Baard en Co, mroomshop.com, themodernman.co.uk.

CompetitorsPersonal Care · Singapore · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
deckoutco.comdeckoutco.com
Mootesmootes.ch
Dick Johnsondickjohnson.fi
Baard en Cobaardenco.be
mroomshop.commroomshop.com
themodernman.co.ukthemodernman.co.uk
Competitors Gravity finds for SGPomades. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare SGPomades with deckoutco.com

07 · Company

The company behind SGPomades.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

SGPomades is a company based in Singapore, Singapore, founded in 2014 according to LinkedIn, on a domain registered in October 2014. It employs about 6 people.

Legal entityGravity index, Nov 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
🇸🇬 Singapore · Singapore
Founded
2014, per LinkedIn
Domain registered
24 Oct 2014
Share capital
Data not available
Status
Operating
President
Data not available
Activity code
Data not available
Employees
6 on LinkedIn
FundingGravity index, Nov 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Nov 2026
Own store
sgpomades.com · Shopify · SGD
Catalogue
326 collections
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about SGPomades

What people ask Google about SGPomades.

10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is SGPomades a legit company?

According to Gravity by Benchr, SGPomades is a brand based in Singapore, Singapore: its website has existed since October 2014, it sells on a Shopify store, it employs 6 people on LinkedIn, it has 10,375 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

What is SGPomades known for?

SGPomades is a men's grooming retailer offering high-end hair styling and grooming products from various brands. They specialize in hair, shaving, face and body essentials for customers in South East Asia. Gravity by Benchr classifies it under Personal Care, with Shaving & Grooming making up 6% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

SGPomades prices: how much is it?

SGPomades' best seller, Ubersuave Matte Wax 100ml, sells SGD 16.90 on sgpomades.com. 51% of the catalogue is in stock. Gravity does not track prices daily: check sgpomades.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.

Does SGPomades have a discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: SGPomades advertises on Facebook and Instagram and on Google, where its offers often run. Check sgpomades.com for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where can I buy SGPomades?

SGPomades sells on its own website, sgpomades.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Who is behind SGPomades?

Gravity by Benchr records a company based in Singapore, Singapore, founded in 2014 according to LinkedIn, on a domain registered in 2014, with 6 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is SGPomades doing well?

Yes. Gravity by Benchr estimates about 56,700 visits to sgpomades.com in September 2026, up 71% in a month and up 56% over three months. SGPomades ranks #29 of 724 Personal Care brands in Singapore in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does SGPomades use?

Gravity by Benchr identifies sgpomades.com as a Shopify store (standard plan, not Shopify Plus), selling in SGD. It advertises through Meta and on Google since September 2024. Source: Gravity by Benchr platform and advertising records, November 2026.

What is SGPomades' ad budget?

Gravity by Benchr does not publish a spend figure for SGPomades on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Personal Care brands in Singapore?

Among Personal Care brands in Singapore in the Gravity by Benchr index, SGPomades ranks #29 of 724 by estimated traffic. Its closest competitors on the same market are deckoutco.com, Mootes, Dick Johnson, Baard en Co and mroomshop.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with SGPomades.