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- Diego dalla Palma
Brand page · Personal Care · Italy
Diego dalla Palma traffic, ads & competitors 55k visits a month, 36 active Meta ads, Gravity score 579.
Diego dalla Palma — Diego dalla Palma Milano is an Italian brand that creates professional makeup, hair products, and skincare. The brand offers high-quality, original products including eyeliner, mascara, lipstick, and other cosmetics. In September 2026 diegodallapalma.com drew an estimated 55k visits, up 45% on the month before. It ranks #70 of 2,288 Personal Care brands in Italy and holds a 3.8 Trustpilot rating over 39 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 86 peers: Personal Care brands in Italy with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Diego dalla Palma Milano is an Italian brand that creates professional makeup, hair products, and skincare. The brand offers high-quality, original products including eyeliner, mascara, lipstick, and other cosmetics.
01 · Traffic
Diego dalla Palma website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Diego dalla Palma drew an estimated 55k visits in September 2026, up 45% on the month before and up 31% over three months.
- Worldwide#156,644of 4.5m sites · Top 5%
- In Italy#3,679of 138k sites · Top 5%
- Personal Care, worldwide#7,904of 215,119 brands · Top 5%
- Personal Care, Italy#70of 2,288 brands · Top 5%
55k
estimated visits in September
1 mo ▲ +45.1%4 mo ▲ +30.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Diego dalla Palma reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Diego dalla Palma holds 3.8 out of 5 on Trustpilot over 39 reviews, 13 of them in the last twelve months: 33% of customers give five stars and 51% one star. That volume places Diego dalla Palma in the top 40% of the 270,321 Trustpilot pages in the Gravity index.
Cosmetics Store Beauty Product Supplier Cosmetics Industry Beauty Supply Store Cosmetic Products Manufacturer Cosmetics and Perfumes Supplier
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Diego dalla Palma best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Diego dalla Palma sells on Shopify, 93% of its catalogue in stock. The best seller is MyToyBoy Mascara - Mascara extra volume, at €30.50, followed by MYPUSHUPTOY - LASH PRIMER and Eye pencil.
#1MyToyBoy Mascara - Mascara extra volumeDiego dalla Palma€30.50In stock
#3MYPUSHUPTOY - LASH PRIMERDiego dalla Palma€30.50In stock
Eye pencilDiego dalla Palma€25.50In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Diego dalla Palma in its comparison group.
- Average rating
- 4.74 / 5
- Rated products
- 73% of the catalogue
- In stock
- 93%
- Upper price quartile
- US$37.97
- Currency
- EUR
04 · Ads
Diego dalla Palma ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Diego dalla Palma runs Meta ads on Facebook, Instagram, Threads, and has advertised on Google since November 2023 (image, text, video).
Meet TIME CONTROL, the routine designed to reveal smoother, firmer and more radiant-looking skin. Powered by COLL-NAD+, it combines pro-colDiego dalla Palma Milano7 Oct 2026video
The secret to better make-up? Better skin. Skincare becomes part of the make-up process: preparing the skin, helping textures blend more seDiego dalla Palma Milano7 Oct 2026video
Skin ManifestoDiego dalla Palma Milano6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad20 Oct 2026Cosmetica Hub Spaverified
Image ad20 Oct 2026Cosmetica Hub Spaverified
Text ad20 Oct 2026Cosmetica Hub Spaverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Diego dalla Palma influencers
The creators who tag @diegodallapalma_official on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @diegodallapalma_official on Instagram, led by @anitta__makeup (10.1k followers, 18.0% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| aanitta__makeup@anitta__makeup · 🇷🇸 RS | Beauty cosmetics skincare Creator | 10.1k | 18.0% | 5 | Tagged @diegodallapalma_official |
06 · Competitors according to Gravity
Diego dalla Palma competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Diego dalla Palma among Personal Care brands in Italy. The closest is Mulac, then Eterea Cosmesi Naturale, Bullfrog, Dieghito, Stanartis, Enooso.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Mulacmulaccosmetics.com | |||||||
| Eterea Cosmesi Naturaleetereacosmesi.it | |||||||
| Bullfrogbullfrogbarbershop.com | |||||||
| Dieghitoaadieghito.com | |||||||
| Stanartisstanartis.com | |||||||
| Enoosoenooso.it |
07 · Company
Who is behind Diego dalla Palma?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Diego dalla Palma is a company based in Milano, Italy, on a domain registered in March 1999. It employs about 21 people.
- Entity country
- 🇮🇹 Italy · Milano
- Domain registered
- 6 Mar 1999
- Status
- Operating
- Employees
- 21 on LinkedIn · 51-200
- Own store
- diegodallapalma.com · Shopify · EUR
- Catalogue
- 212 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Diego dalla Palma
What people ask Google about Diego dalla Palma.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Diego dalla Palma legit or a scam?
According to Gravity by Benchr, Diego dalla Palma is a brand based in Milano, Italy: its website has existed since March 1999, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 21 people on LinkedIn, it has 360,307 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Diego dalla Palma reviews: is it worth it?
Customers rate Diego dalla Palma 3.8 out of 5 on Trustpilot over 39 reviews, 13 of them in the last twelve months: 33% give five stars, 51% one star. Gravity by Benchr places that review volume in the top 40% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Diego dalla Palma?
Diego dalla Palma Milano is an Italian brand that creates professional makeup, hair products, and skincare. The brand offers high-quality, original products including eyeliner, mascara, lipstick, and other cosmetics. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 54% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Diego dalla Palma cost?
Diego dalla Palma's best seller, MyToyBoy Mascara - Mascara extra volume, sells €30.50 on diegodallapalma.com. 93% of the catalogue is in stock. Gravity does not track prices daily: check diegodallapalma.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Diego dalla Palma have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Diego dalla Palma advertises on Facebook and Instagram and on Google, where its offers often run. Check diegodallapalma.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Diego dalla Palma?
Diego dalla Palma sells on its own website, diegodallapalma.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Diego dalla Palma?
Gravity by Benchr records a company based in Milano, Italy, whose domain was registered in 1999, with 21 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Diego dalla Palma growing?
Yes. Gravity by Benchr estimates about 55,000 visits to diegodallapalma.com in September 2026, up 45% in a month and up 31% over three months. Diego dalla Palma ranks #70 of 2,288 Personal Care brands in Italy in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Diego dalla Palma use?
Gravity by Benchr identifies diegodallapalma.com as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since November 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Diego dalla Palma spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Diego dalla Palma on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in Italy?
Among Personal Care brands in Italy in the Gravity by Benchr index, Diego dalla Palma ranks #70 of 2,288 by estimated traffic. Its closest competitors on the same market are Mulac, Eterea Cosmesi Naturale, Bullfrog, Dieghito and Stanartis. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Diego dalla Palma.