Brand page · Personal Care · Italy
Mulac traffic, ads & competitors 35k visits a month, 38 active Meta ads, Gravity score 602.
Mulac — Mulac Cosmetics is an Italian brand that produces natural, vegan, and cruelty-free cosmetics with high-performance formulations for makeup, hair care, and skincare. In September 2026 mulaccosmetics.com drew an estimated 35k visits, down 13% on the month before. It ranks #105 of 2,288 Personal Care brands in Italy and holds a 4.6 Trustpilot rating over 5,368 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 86 peers: Personal Care brands in Italy with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Mulac Cosmetics is an Italian brand that produces natural, vegan, and cruelty-free cosmetics with high-performance formulations for makeup, hair care, and skincare.
01 · Traffic
Mulac website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Mulac drew an estimated 35k visits in September 2026, down 13% on the month before and down 63% over three months.
- Worldwide#230,760of 4.5m sites · Top 10%
- In Italy#5,348of 138k sites · Top 5%
- Personal Care, worldwide#11,740of 215,119 brands · Top 10%
- Personal Care, Italy#105of 2,288 brands · Top 5%
35k
estimated visits in September
1 mo ▼ −12.5%4 mo ▼ −63.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Mulac reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Mulac holds 4.6 out of 5 on Trustpilot over 5,368 reviews, 414 of them in the last twelve months: 77% of customers give five stars and 7% one star. That volume places Mulac in the top 5% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20%.
Cosmetics Store Cosmetics Industry Hair Product Store Cosmetic Products Manufacturer
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Mulac best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Mulac sells on Shopify, 94% of its catalogue in stock. The best seller is Huileberry 10, at €31.90, followed by Milf and Rudolph.
#1Huileberry 10Mulac€31.90In stock
#2MilfMulac€17.90In stock
#3RudolphMulac€17.90In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Mulac in its comparison group.
- Average rating
- 4.77 / 5
- Rated products
- 56% of the catalogue
- In stock
- 94%
- Upper price quartile
- US$26.77
- Currency
- EUR
04 · Ads
Mulac ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Mulac runs Meta ads on Facebook, Instagram, Messenger, Audience Network, and has advertised on Google since May 2022 (image, text, video).
The perfect match? Found. 💋💪 @islleylucilia 🍀vegan 🍃natural - 🌍store online➡link in bio #mulac #mulaccosmetics #showyourart #crueltyfreemaMulac Cosmetics7 Oct 2026video
Scopri il Calendario dell’Avvento @mulaccosmetics: 12 prodotti FULL SIZE, un giorno dopo l’altro. 🎁 MULAC BEAUTY TREASURE 💄✨ Il countdownMulac Cosmetics2 Oct 2026video
Scopri il Calendario dell’Avvento @mulaccosmetics: 12 prodotti FULL SIZE, un giorno dopo l’altro. 🎁 MULAC BEAUTY TREASURE 💄✨ Il countdownMulac Cosmetics2 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad21 Oct 2026Cosmetica S.r.lverified
Image ad21 Oct 2026Cosmetica S.r.lverified
Text ad21 Oct 2026Cosmetica S.r.lverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Mulac influencers
The creators who tag @mulaccosmetics on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @mulaccosmetics on Instagram, led by 𝐛𝐥𝐛𝐞𝐚𝐮𝐭𝐲_𝐦𝐚𝐤𝐞𝐮𝐩 | 𝐏𝐑𝐎 𝐌𝐚𝐤𝐞𝐮𝐩 𝐀𝐫𝐭𝐢𝐬𝐭 & 𝐁𝐞𝐚𝐮𝐭𝐲 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐂𝐫𝐞𝐚𝐭𝐨𝐫 (10.6k followers, 0.4% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| �𝐛𝐥𝐛𝐞𝐚𝐮𝐭𝐲_𝐦𝐚𝐤𝐞𝐮𝐩 | 𝐏𝐑𝐎 𝐌𝐚𝐤𝐞𝐮𝐩 𝐀𝐫𝐭𝐢𝐬𝐭 & 𝐁𝐞𝐚𝐮𝐭𝐲 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐂𝐫𝐞𝐚𝐭𝐨𝐫@blbeauty_makeup · 🇮🇹 IT | Beauty cosmetics skincare Creator | 10.6k | 0.4% | 7 | Tagged @mulaccosmetics |
06 · Competitors according to Gravity
Mulac competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Mulac among Personal Care brands in Italy. The closest is Barò Full of Langhe, then Ceramol, Natur Unique, SKIN FIRST®, Mediterranea Cosmetics, Labcare.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Barò Full of Langhebarocosmetics.com | |||||||
| Ceramolceramol.it | |||||||
| Natur Uniquenaturunique.it | |||||||
| SKIN FIRST®skinfirstcosmetics.it | |||||||
| Mediterranea Cosmeticsmediterranea.it | |||||||
| Labcarelabcare.it |
07 · Company
Who is behind Mulac?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Mulac is a company based in Milano, Italy, founded in 2013 according to LinkedIn, on a domain registered in September 2013. It employs about 14 people.
- Entity country
- 🇮🇹 Italy · Milano
- Founded
- 2013, per LinkedIn
- Domain registered
- 2 Sept 2013
- Status
- Operating
- Employees
- 14 on LinkedIn
- Own store
- mulaccosmetics.com · Shopify · EUR
- Catalogue
- 137 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Mulac
What people ask Google about Mulac.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Mulac a legit company?
According to Gravity by Benchr, Mulac is a brand based in Milano, Italy: its website has existed since September 2013, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 14 people on LinkedIn, it has 379,739 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Mulac reviews: is it worth it?
Customers rate Mulac 4.6 out of 5 on Trustpilot over 5,368 reviews, 414 of them in the last twelve months: 77% give five stars, 7% one star. Gravity by Benchr places that review volume in the top 5% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Mulac?
Mulac Cosmetics is an Italian brand that produces natural, vegan, and cruelty-free cosmetics with high-performance formulations for makeup, hair care, and skincare. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 82% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Mulac prices: how much is it?
Mulac's best seller, Huileberry 10, sells €31.90 on mulaccosmetics.com. 94% of the catalogue is in stock. Gravity does not track prices daily: check mulaccosmetics.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Mulac have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Mulac advertises on Facebook and Instagram and on Google, where its offers often run. Check mulaccosmetics.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Mulac?
Mulac sells on its own website, mulaccosmetics.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Mulac?
Gravity by Benchr records a company based in Milano, Italy, founded in 2013 according to LinkedIn, on a domain registered in 2013, with 14 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Mulac doing well?
Not at the moment. Gravity by Benchr estimates about 35,000 visits to mulaccosmetics.com in September 2026, down 13% in a month and down 63% over three months. Mulac ranks #105 of 2,288 Personal Care brands in Italy in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Mulac use?
Gravity by Benchr identifies mulaccosmetics.com as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since May 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Mulac's ad budget?
Gravity by Benchr does not publish a spend figure for Mulac on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in Italy?
Among Personal Care brands in Italy in the Gravity by Benchr index, Mulac ranks #105 of 2,288 by estimated traffic. Its closest competitors on the same market are Barò Full of Langhe, Ceramol, Natur Unique, SKIN FIRST® and Mediterranea Cosmetics. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Mulac.