Brand page · Pet Supplies · United States
DIGGS traffic, ads & competitors 46.2k visits a month, 44 active Meta ads, Gravity score 464.
DIGGS — DIGGS is a pet product company that designs and sells award-winning dog crates and accessories, focusing on safety, comfort, and modern aesthetics for both pets and their homes. In September 2026 diggs.pet drew an estimated 46.2k visits, up 10% on the month before. It ranks #265 of 7,399 Pet Supplies brands in the United States.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 276 peers: Pet Supplies brands in the United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
DIGGS is a pet product company that designs and sells award-winning dog crates and accessories, focusing on safety, comfort, and modern aesthetics for both pets and their homes.
01 · Traffic
DIGGS website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
DIGGS drew an estimated 46.2k visits in September 2026, up 10% on the month before and down 22% over three months.
- Worldwide#182,076of 4.5m sites · Top 5%
- In United States#58,172of 1.2m sites · Top 5%
- Pet Supplies, worldwide#1,479of 52,845 brands · Top 5%
- Pet Supplies, United States#265of 7,399 brands · Top 5%
46.2k
estimated visits in September
1 mo ▲ +10.3%4 mo ▼ −22.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
DIGGS reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
DIGGS holds 2.9 out of 5 on Trustpilot over 3 reviews, 3 of them in the last twelve months: 0% of customers give five stars and 33% one star.
Pet Supply Store Pet Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
DIGGS best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
DIGGS sells on Shopify, 57% of its catalogue in stock. The best seller is Revol Dog Crate, at US$599.00–US$1,149.00, followed by Snooz Revol Pad and Groov Training Aid.
#1Revol Dog CrateDIGGSUS$599.00–US$1,149.00In stock
#2Snooz Revol PadDIGGSUS$71.20–US$119.20In stock
#3Groov Training AidDIGGSUS$17.00–US$34.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places DIGGS in its comparison group.
- Average rating
- 3.98 / 5
- Rated products
- 96% of the catalogue
- In stock
- 57%
- Upper price quartile
- US$244.10
- Currency
- USD
04 · Ads
DIGGS ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
DIGGS runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since April 2022 (image, text, video).
The Crate Dogs ChooseDiggs6 Oct 2026video
DiggsDiggs5 Oct 2026image
Upgrade to the Evolv CrateDiggs5 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Diggs Inc.verified
Text ad21 Oct 2026Diggs Inc.verified
Text ad21 Oct 2026Diggs Inc.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
DIGGS influencers
The creators who tag @diggspet on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @diggspet on Instagram, led by maya (52.3k followers, 61.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| mmaya@maya_the_maltipoo312 · 🇺🇸 US | Pets nature Creator | 52.3k | 61.1% | 9 | Tagged @diggspet |
06 · Competitors according to Gravity
DIGGS competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for DIGGS among Pet Supplies brands in the United States. The closest is K9 Ballistics, then wagwear, K&H Pet, PAK1, Catenary, DJANGO.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| K9 Ballisticsk9ballistics.com | |||||||
| wagwearwagwear.com | |||||||
| K&H Petkhpet.com | |||||||
| PAK1petsarekidstoo.com | |||||||
| Catenarycatenaryhome.com | |||||||
| DJANGOdjangobrand.com |
07 · Company
Who is behind DIGGS?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
DIGGS is a company based in Charlotte, United States, founded in 2016 according to LinkedIn, on a domain registered in September 2016. It employs about 29 people and is listed at early_stage_venture stage.
- Entity country
- 🇺🇸 United States · Charlotte
- Founded
- 2016, per LinkedIn
- Domain registered
- 28 Sept 2016
- Status
- Operating
- Employees
- 29 on LinkedIn
- Funding stage
- Early stage venture · last deal: debt financing
- Own store
- diggs.pet · Shopify · USD
- Catalogue
- 15 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about DIGGS
What people ask Google about DIGGS.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is DIGGS a legit company?
According to Gravity by Benchr, DIGGS is a brand based in Charlotte, United States: its website has existed since September 2016, it sells on a Shopify store, it employs 29 people on LinkedIn, it has 99,534 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is DIGGS known for?
DIGGS is a pet product company that designs and sells award-winning dog crates and accessories, focusing on safety, comfort, and modern aesthetics for both pets and their homes. Gravity by Benchr classifies it under Pet Supplies, with Pet Carriers & Crates making up 39% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does DIGGS cost?
DIGGS' best seller, Revol Dog Crate, sells from US$599.00 to US$1,149.00 on diggs.pet. 57% of the catalogue is in stock. Gravity does not track prices daily: check diggs.pet before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a DIGGS discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: DIGGS advertises on Facebook and Instagram and on Google, where its offers often run. Check diggs.pet for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy DIGGS?
DIGGS sells on its own website, diggs.pet, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns DIGGS?
Gravity by Benchr records a company based in Charlotte, United States, founded in 2016 according to LinkedIn, on a domain registered in 2016, with 29 employees on LinkedIn, listed at early_stage_venture stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is DIGGS doing well?
Not at the moment. Gravity by Benchr estimates about 46,200 visits to diggs.pet in September 2026, up 10% in a month and down 22% over three months. DIGGS ranks #265 of 7,399 Pet Supplies brands in the United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does DIGGS use?
Gravity by Benchr identifies diggs.pet as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since April 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
What is DIGGS' ad budget?
Gravity by Benchr does not publish a spend figure for DIGGS on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Pet Supplies brands in the United States?
Among Pet Supplies brands in the United States in the Gravity by Benchr index, DIGGS ranks #265 of 7,399 by estimated traffic. Its closest competitors on the same market are K9 Ballistics, wagwear, K&H Pet, PAK1 and Catenary. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with DIGGS.