Brand page · Personal Care · Spain
divain®: 508k visits a month, 241 active Meta ads, Gravity score 692.
divain® — divain® is an online perfumery specializing in the sale of equivalent perfumes with over 1000 fragrances for men, women and unisex. The company operates through e-commerce with more than 30 online stores distributed across Europe and America. In September 2026 divainparfums.com drew an estimated 508k visits, down 27% on the month before. It ranks #6 of 3,383 Personal Care brands in Spain and holds a 3.5 Trustpilot rating over 81,819 reviews.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 37 peers: Personal Care brands in Spain with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
divain® is an online perfumery specializing in the sale of equivalent perfumes with over 1000 fragrances for men, women and unisex. The company operates through e-commerce with more than 30 online stores distributed across Europe and America.
01 · Traffic
How much traffic divain® gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
divain® drew an estimated 508k visits in September 2026, down 27% on the month before and up 6% over three months.
- Worldwide#24,544of 4.5m sites · Top 1%
- In France#910of 166k sites · Top 1%
- Personal Care, worldwide#929of 215,119 brands · Top 1%
- Personal Care, France#6of 3,383 brands · Top 1%
508k
estimated visits in September
1 mo ▼ −27.1%4 mo ▲ +6.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about divain®.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
divain® holds 3.5 out of 5 on Trustpilot over 81,819 reviews, 864 of them in the last twelve months: 76% of customers give five stars and 7% one star. That volume places divain® in the top 1% of the 270,321 Trustpilot pages in the Gravity index. On Google, divain® scores 4.5 over 17,150 reviews.
Cosmetics and Perfumes Supplier
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What divain® sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
divain® sells on Shopify, 98% of its catalogue in stock. The best seller is divain.222, at €16.00, followed by divain.228 and divain.602.
#1divain.222divain®€16.00In stock
#2divain.228divain®€16.00In stock
#3divain.602divain®€16.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places divain® in its comparison group.
- Average rating
- 4.45 / 5
- Rated products
- 85% of the catalogue
- In stock
- 98%
- Upper price quartile
- US$17.92
- Currency
- EUR
04 · Ads
What divain® is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
divain® runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since June 2025 (image, text, video).
Todos os perfumes a 16 €Divain Parfums.13 Oct 2026image
Tous les parfums à 16 €Divain Parfums.13 Oct 2026image
Todos los perfumes a 16 €Divain Parfums.13 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026DIVAIN TEAM SOCIEDAD LIMITADA.verified
Text ad20 Oct 2026DIVAIN TEAM SOCIEDAD LIMITADA.verified
Text ad20 Oct 2026DIVAIN TEAM SOCIEDAD LIMITADA.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about divain®.
The creators who tag @divain_parfums on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @divain_parfums on Instagram, led by Mariam Tchintcharashvili (11.9k followers, 1.6% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| MMariam Tchintcharashvili@tchintchara · INTL | Beauty cosmetics skincare Creator | 11.9k | 1.6% | 2 | Tagged @divain_parfums |
06 · Competitors according to Gravity
Who divain® competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for divain® among Personal Care brands in Spain. The closest is Essential Perfume, then No Name Perfume, The Scent Reserve, Kazaar, Perfumistta, perfumesteal.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Essential Perfumeessentialperfume.in | |||||||
| No Name Perfumenonameperfume.in | |||||||
| The Scent Reservethescentreserve.com | |||||||
| Kazaarkazaarfragrances.com | |||||||
| Perfumisttaperfumistta.com.br | |||||||
| perfumestealperfumesteal.in |
07 · Company
The company behind divain®.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
divain® is a company based in San Justo de la Vega, Spain, founded in 2016 according to LinkedIn, on a domain registered in August 2016. It employs about 13 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇪🇸 Spain · San Justo de la Vega
- Founded
- 2016, per LinkedIn
- Domain registered
- 24 Aug 2016
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 13 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- divainparfums.com · Shopify · EUR
- Catalogue
- 203 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about divain®
What people ask Google about divain®.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is divain® legit or a scam?
According to Gravity by Benchr, divain® is a brand based in San Justo de la Vega, Spain: its website has existed since August 2016, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 13 people on LinkedIn, it has 58,948 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
divain® reviews: is it worth it?
Customers rate divain® 3.5 out of 5 on Trustpilot over 81,819 reviews, 864 of them in the last twelve months: 76% give five stars, 7% one star. Gravity by Benchr places that review volume in the top 1% of the 270,321 Trustpilot pages in its index. On Google, divain® scores 4.5 over 17,150 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is divain®?
divain® is an online perfumery specializing in the sale of equivalent perfumes with over 1000 fragrances for men, women and unisex. The company operates through e-commerce with more than 30 online stores distributed across Europe and America. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 95% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
divain® prices: how much is it?
divain®'s best seller, divain.222, sells €16.00 on divainparfums.com. 98% of the catalogue is in stock. Gravity does not track prices daily: check divainparfums.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
divain® promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: divain® advertises on Facebook and Instagram and on Google, where its offers often run. Check divainparfums.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy divain®?
divain® sells on its own website, divainparfums.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind divain®?
Gravity by Benchr records a company based in San Justo de la Vega, Spain, founded in 2016 according to LinkedIn, on a domain registered in 2016, with 13 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is divain® growing?
Yes. Gravity by Benchr estimates about 508,000 visits to divainparfums.com in September 2026, down 27% in a month and up 6% over three months. divain® ranks #6 of 3,383 Personal Care brands in Spain in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does divain® use?
Gravity by Benchr identifies divainparfums.com as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since June 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
What is divain®'s ad budget?
Gravity by Benchr does not publish a spend figure for divain® on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in Spain?
Among Personal Care brands in Spain in the Gravity by Benchr index, divain® ranks #6 of 3,383 by estimated traffic. Its closest competitors on the same market are Essential Perfume, No Name Perfume, The Scent Reserve, Kazaar and Perfumistta. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Market
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with divain®.