1. Gravity
  2. Rankings
  3. Apparel & Accessories
  4. Clothing
  5. lululemon

Brand page · Clothing

lululemon Top 1% worldwide Top 1% in Clothing
lululemon.com·Since 1999

lululemon traffic, ads & competitors 31.3m visits a month, 958 active Meta ads.

lululemon — lululemon is an innovative performance apparel, footwear, and accessories company for yoga, running, training, golf, tennis, and other athletic pursuits. In September 2026 lululemon.com drew an estimated 31.3m visits, down 6% on the month before. It ranks #2 of 97,158 Clothing brands and holds a 1.6 Trustpilot rating over 1,511 reviews.

lululemon.com@lululemon 5.9mYouTube 308kFacebookLinkedIn 1.4mTrustpilot 1.6Meta Ad Library 958

Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026

Estimated traffic
31.3m
−6% vs. August 2026
Instagram followers
5.9m
3,768 posts · @lululemon
Trustpilot
1.6
1,511 reviews · 249 in 12 months
Meta ads
958
active · on Google since 2022
Products
—
Data not available
Rank in the United States
#2
of 97,158 in Clothing
LinkedIn
1.4m
followers · 25,340 employees
Earned media value
€4.7m
per month, Instagram

Gravity score

—Data not available

How the score is calculated

About the store

lululemon is an innovative performance apparel, footwear, and accessories company for yoga, running, training, golf, tennis, and other athletic pursuits.

01 · Traffic

How much traffic lululemon gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

lululemon drew an estimated 31.3m visits in September 2026, down 6% on the month before and down 17% over three months.

  • Worldwide#698of 4.5m sites · Top 1%
  • In United States#299of 1.2m sites · Top 1%
  • Clothing, worldwide#37of 459,295 brands · Top 1%
  • Clothing, United States#2of 97,158 brands · Top 1%
Monthly visitssource Sept 2026

31.3m

estimated visits in September

1 mo ▼ −5.5%4 mo ▼ −16.6%

The monthly curve, 24 months of history and the category comparison.

Create your free account
Audience by country, free account
?

02 · Reviews

What customers say about lululemon.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

lululemon holds 1.6 out of 5 on Trustpilot over 1,511 reviews, 249 of them in the last twelve months: 13% of customers give five stars and 74% one star. That volume places lululemon in the top 10% of the 270,321 Trustpilot pages in the Gravity index.

Trustpilotread 20 Oct 2026
1.6TrustScore · 1,511 reviews · 249 in 12 months
Top 10% review volume
5 ★13%
4 ★5%
3 ★3%
2 ★5%
1 ★74%

Clothing Store Activewear Store Sportswear Store Women's Clothing Store Swimwear Store Sportwear Manufacturer

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What lululemon sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Gravity by Benchr has not read lululemon's catalogue yet.

ProductsData not available

Data not available

Catalogue mixData not available

Data not available

Share of the catalogue by product family.

Activity mixdominant: Clothing
Clothing87%
Shoes7%
Apparel & Accessories1%

The dominant category places lululemon in its comparison group.

Prices and ratingsstore data
Average rating
Data not available
Rated products
Data not available
In stock
Data not available
Upper price quartile
Data not available
Currency
Data not available

05 · Influencers

Who talks about lululemon.

The creators who tag @lululemon on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @lululemon on Instagram, led by E҉𝕝𝕚𝕫𝕒b𝕖𝕥𝕙 ✧✦✧ (23.3k followers, 8.6% engagement).

Influencersaccounts tagging @lululemon · Instagram
AccountProfileFollowersEngagementTagsRelationship
EE҉𝕝𝕚𝕫𝕒b𝕖𝕥𝕙 ✧✦✧@elizabethanarchy · 🇺🇸 USHumor memes comedy Creator23.3k8.6%15Tagged @lululemon
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who lululemon competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for lululemon among Clothing brands. The closest is Vuori, then Beyond Yoga, Alo Yoga, adidas.fi, nike.com, underarmour.it.

CompetitorsClothing · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
Vuoricheckout.vuoriclothing.com
Beyond Yogabeyondyoga.com
Alo Yogaaloyoga.com
adidas.fiadidas.fi
nike.comnike.com
underarmour.itunderarmour.it
Competitors Gravity finds for lululemon. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare lululemon with Vuori

07 · Company

The company behind lululemon.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

lululemon is an e-commerce brand, founded in 1998 according to LinkedIn, on a domain registered in March 1999. It employs about 25,340 people.

Legal entityGravity index, Sept 2026
Founded
1998, per LinkedIn
Domain registered
25 Mar 1999
Employees
25,340 on LinkedIn
DistributionGravity index, Sept 2026
Own store
lululemon.com
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about lululemon

What people ask Google about lululemon.

8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is lululemon legit?

According to Gravity by Benchr, lululemon is a brand: its website has existed since March 1999, it employs 25,340 people on LinkedIn, it has 5,896,026 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.

lululemon reviews: is it worth it?

Customers rate lululemon 1.6 out of 5 on Trustpilot over 1,511 reviews, 249 of them in the last twelve months: 13% give five stars, 74% one star. Gravity by Benchr places that review volume in the top 10% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.

What is lululemon?

lululemon is an innovative performance apparel, footwear, and accessories company for yoga, running, training, golf, tennis, and other athletic pursuits. Gravity by Benchr classifies it under Clothing. Source: Gravity by Benchr product classification.

lululemon promo code

Gravity by Benchr does not collect discount codes. What Gravity observes: lululemon advertises on Facebook and Instagram and on Google, where its offers often run. Check lululemon.com for current promotions. Source: Gravity by Benchr ad records, October 2026.

Who owns lululemon?

Gravity by Benchr records a company, founded in 1998 according to LinkedIn, on a domain registered in 1999, with 25,340 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.

Is lululemon doing well?

Not at the moment. Gravity by Benchr estimates about 31,307,000 visits to lululemon.com in September 2026, down 6% in a month and down 17% over three months. lululemon ranks #2 of 97,158 Clothing brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

How much does lululemon spend on Meta ads?

Gravity by Benchr does not publish a spend figure for lululemon on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Clothing brands?

Among Clothing brands in the Gravity by Benchr index, lululemon ranks #2 of 97,158 by estimated traffic. Its closest competitors on the same market are Vuori, Beyond Yoga, Alo Yoga, adidas.fi and nike.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with lululemon.