Brand page · Pet Supplies · United States
DOG iD traffic, ads & competitors 42.8k visits a month, 148 active Meta ads, Gravity score 621.
DOG iD — DOG iD is a company that sells dog gear including IDs, collars, leashes, bowls, and accessories. Their products are designed with dog safety in mind and come with a lifetime guarantee. In September 2026 dogid.com drew an estimated 42.8k visits, down 18% on the month before. It ranks #280 of 7,399 Pet Supplies brands in the United States.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 276 peers: Pet Supplies brands in the United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
DOG iD is a company that sells dog gear including IDs, collars, leashes, bowls, and accessories. Their products are designed with dog safety in mind and come with a lifetime guarantee.
01 · Traffic
DOG iD website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
DOG iD drew an estimated 42.8k visits in September 2026, down 18% on the month before and up 105% over three months.
- Worldwide#193,980of 4.5m sites · Top 5%
- In United States#61,723of 1.2m sites · Top 10%
- Pet Supplies, worldwide#1,578of 52,845 brands · Top 5%
- Pet Supplies, United States#280of 7,399 brands · Top 5%
42.8k
estimated visits in September
1 mo ▼ −18.4%4 mo ▲ +105.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
DOG iD reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
DOG iD holds 3.3 out of 5 on Trustpilot over 1 review, 1 of them in the last twelve months: 0% of customers give five stars and 0% one star.
Pet Supply Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
DOG iD best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
DOG iD sells on Shopify, 100% of its catalogue in stock. The best seller is 4 Paws for Ability Donation, at US$1.00–US$100.00, followed by Dog ID and Collar + ID.
#14 Paws for Ability DonationDOG iDUS$1.00–US$100.00In stock
#2Dog IDDOG iDUS$30.00In stock
#3Collar + IDDOG iDUS$50.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places DOG iD in its comparison group.
- Average rating
- 4.93 / 5
- Rated products
- 100% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$52.50
- Currency
- USD
04 · Ads
DOG iD ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
DOG iD runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since August 2022 (image, text, video).
Ultimate Dog Walking Kit!DOG iD7 Oct 2026image
Stink-Free Dog Walking BagDOG iD7 Oct 2026image
Ultimate Dog Walking Kit!DOG iD7 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad21 Oct 2026ROAD iD, INCverified
Text ad21 Oct 2026ROAD iD, INCverified
Text ad21 Oct 2026ROAD iD, INCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
DOG iD influencers
The creators who tag @dogid on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @dogid on Instagram, led by Tobias 🐾 (312k followers, 2.7% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| TTobias 🐾@thatkidwiththedog · 🇺🇸 US | Pets nature Creator | 312k | 2.7% | 1 | Tagged @dogid |
06 · Competitors according to Gravity
DOG iD competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for DOG iD among Pet Supplies brands in the United States. The closest is 2 Hounds Design, then EzyDog, Lucy, buddyarmor.com, Lupine, Pro-Mohs Canine Supply.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| 2 Hounds Design2houndsdesign.com | |||||||
| EzyDogstore.ezydog.com | |||||||
| Lucylucyand.co | |||||||
| buddyarmor.combuddyarmor.com | |||||||
| Lupinelupinepet.com | |||||||
| Pro-Mohs Canine Supplypro-mohs.com |
07 · Company
Who is behind DOG iD?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
DOG iD is a company based in Covington, United States, on a domain registered in April 2002.
- Entity country
- 🇺🇸 United States · Covington
- Domain registered
- 8 Apr 2002
- Own store
- dogid.com · Shopify · USD
- Catalogue
- 48 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about DOG iD
What people ask Google about DOG iD.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is DOG iD legit?
According to Gravity by Benchr, DOG iD is a brand based in Covington, United States: its website has existed since April 2002, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it has 8,651 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is DOG iD?
DOG iD is a company that sells dog gear including IDs, collars, leashes, bowls, and accessories. Their products are designed with dog safety in mind and come with a lifetime guarantee. Gravity by Benchr classifies it under Pet Supplies, with Pet Collars & Harnesses making up 34% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is DOG iD expensive?
DOG iD's best seller, 4 Paws for Ability Donation, sells from US$1.00 to US$100.00 on dogid.com. 100% of the catalogue is in stock. Gravity does not track prices daily: check dogid.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
DOG iD promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: DOG iD advertises on Facebook and Instagram and on Google, where its offers often run. Check dogid.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy DOG iD?
DOG iD sells on its own website, dogid.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind DOG iD?
Gravity by Benchr records a company based in Covington, United States, whose domain was registered in 2002. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is DOG iD growing?
Yes. Gravity by Benchr estimates about 42,800 visits to dogid.com in September 2026, down 18% in a month and up 105% over three months. DOG iD ranks #280 of 7,399 Pet Supplies brands in the United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does DOG iD use?
Gravity by Benchr identifies dogid.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since August 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does DOG iD spend on Meta ads?
Gravity by Benchr does not publish a spend figure for DOG iD on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Pet Supplies brands in the United States?
Among Pet Supplies brands in the United States in the Gravity by Benchr index, DOG iD ranks #280 of 7,399 by estimated traffic. Its closest competitors on the same market are 2 Hounds Design, EzyDog, Lucy, buddyarmor.com and Lupine. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with DOG iD.