Brand page · Personal Care · Sweden
Dollarstore: 532K visits a month, 86 active Meta ads, Gravity score 616.
Dollarstore — Dollarstore is a Swedish low-price retail chain that sells various products including home goods, garden items, cleaning supplies, party items, food and drinks, beauty products, kitchen and household items, children's toys, and pet supplies at low prices every day. In September 2026 dollarstore.se drew an estimated 532K visits, down 6% on the month before. It ranks #4 of 830 Personal Care brands in Sweden and holds a 1.6 Trustpilot rating over 155 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 22 peers: Personal Care brands in Sweden with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Dollarstore is a Swedish low-price retail chain that sells various products including home goods, garden items, cleaning supplies, party items, food and drinks, beauty products, kitchen and household items, children's toys, and pet supplies at low prices every day.
01 · Traffic
How much traffic Dollarstore gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Dollarstore drew an estimated 532K visits in September 2026, down 6% on the month before and up 7% over three months.
- Worldwide#23,652of 4.5M sites · Top 1%
- In Sweden#174of 27.3K sites · Top 1%
- Personal Care, worldwide#885of 215,119 brands · Top 1%
- Personal Care, Sweden#4of 830 brands · Top 1%
532K
estimated visits in September
1 mo ▼ −6.1%4 mo ▲ +6.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Dollarstore.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Dollarstore holds 1.6 out of 5 on Trustpilot over 155 reviews, 33 of them in the last twelve months: 14% of customers give five stars and 70% one star. That volume places Dollarstore in the top 30 % of the 270,321 Trustpilot pages in the Gravity index.
Online Marketplace
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Dollarstore sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Dollarstore's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Dollarstore in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Dollarstore is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Dollarstore runs Meta ads on Facebook, Instagram, Messenger, Threads, whatsapp, and has advertised on Google since April 2026 (image, text, video).
Nedräkningen har börjat!Dollarstore7 Oct 2026video
Julpreppa hos DollarstoreDollarstore6 Oct 2026video
Se annonsbladet här! 💸Dollarstore6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026The Amazing Society ABverified
Video ad21 Oct 2026The Amazing Society ABverified
Image ad21 Oct 2026The Amazing Society ABverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Dollarstore.
The creators who tag @dollarstoresverige on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @dollarstoresverige on Instagram, led by 𝐑𝐨𝐬𝐢𝐞 ~ 𝐌𝐨𝐦 𝐭𝐨 𝐉𝐞𝐬𝐬𝐢 & 𝐄𝐥𝐢𝐚 (204K followers, 2.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| �𝐑𝐨𝐬𝐢𝐞 ~ 𝐌𝐨𝐦 𝐭𝐨 𝐉𝐞𝐬𝐬𝐢 & 𝐄𝐥𝐢𝐚@rosie_beauty96 · INTL | Beauty cosmetics skincare Creator | 204K | 2.2% | 2 | Tagged @dollarstoresverige |
06 · Competitors according to Gravity
Who Dollarstore competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Dollarstore among Personal Care brands in Sweden. The closest is dollarcity.com, then dollargeneral.com, Fix Price, Poundstretcher, Poundland, daiso.com.tw.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| dollarcity.comdollarcity.com | |||||||
| dollargeneral.comdollargeneral.com | |||||||
| Fix Pricefix-price.com | |||||||
| Poundstretcherpoundstretcher.co.uk | |||||||
| Poundlandpoundland.co.uk | |||||||
| daiso.com.twdaiso.com.tw |
07 · Company
The company behind Dollarstore.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Dollarstore is a company based in Sweden, founded in 1994 according to LinkedIn. It employs about 1,043 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇸🇪 Sweden
- Founded
- 1994, per LinkedIn
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 1,043 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- dollarstore.se
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Dollarstore
What people ask Google about Dollarstore.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Dollarstore a legit company?
According to Gravity by Benchr, Dollarstore is a brand based in Sweden: it employs 1,043 people on LinkedIn, it has 179,097 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Dollarstore?
Customers rate Dollarstore 1.6 out of 5 on Trustpilot over 155 reviews, 33 of them in the last twelve months: 14% give five stars, 70% one star. Gravity by Benchr places that review volume in the top 30 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Dollarstore known for?
Dollarstore is a Swedish low-price retail chain that sells various products including home goods, garden items, cleaning supplies, party items, food and drinks, beauty products, kitchen and household items, children's toys, and pet supplies at low prices every day. Gravity by Benchr classifies it under Personal Care. Source: Gravity by Benchr product classification.
Does Dollarstore have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Dollarstore advertises on Facebook and Instagram and on Google, where its offers often run. Check dollarstore.se for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns Dollarstore?
Gravity by Benchr records a company based in Sweden, founded in 1994 according to LinkedIn, with 1,043 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Dollarstore doing well?
Yes. Gravity by Benchr estimates about 532,000 visits to dollarstore.se in September 2026, down 6% in a month and up 7% over three months. Dollarstore ranks #4 of 830 Personal Care brands in Sweden in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Dollarstore spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Dollarstore on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in Sweden?
Among Personal Care brands in Sweden in the Gravity by Benchr index, Dollarstore ranks #4 of 830 by estimated traffic. Its closest competitors on the same market are dollarcity.com, dollargeneral.com, Fix Price, Poundstretcher, Poundland. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Dollarstore.