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- Donald Russell
Brand page · Food Items · United Kingdom
Donald Russell traffic, ads & competitors 75.6k visits a month, 125 active Meta ads, Gravity score 481.
Donald Russell — Donald Russell Limited is a premium butchery business that supplies quality beef, chicken, lamb and seafood to homes and restaurants across the UK and worldwide. In September 2026 donaldrussell.com drew an estimated 75.6k visits, down 12% on the month before. It ranks #115 of 5,144 Food Items brands in the United Kingdom and holds a 3.4 Trustpilot rating over 2,950 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 213 peers: Food Items brands in the United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Donald Russell Limited is a premium butchery business that supplies quality beef, chicken, lamb and seafood to homes and restaurants across the UK and worldwide.
01 · Traffic
Donald Russell website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Donald Russell drew an estimated 75.6k visits in September 2026, down 12% on the month before and down 7% over three months.
- Worldwide#119,194of 4.5m sites · Top 5%
- In United Kingdom#6,213of 192k sites · Top 5%
- Food Items, worldwide#3,214of 260,714 brands · Top 5%
- Food Items, United Kingdom#115of 5,144 brands · Top 5%
75.6k
estimated visits in September
1 mo ▼ −12.4%4 mo ▼ −7.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Donald Russell reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Donald Russell holds 3.4 out of 5 on Trustpilot over 2,950 reviews, 233 of them in the last twelve months: 69% of customers give five stars and 14% one star. That volume places Donald Russell in the top 5% of the 270,321 Trustpilot pages in the Gravity index.
Food, Beverages & Tobacco
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Donald Russell best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Donald Russell sells on Shopify, 81% of its catalogue in stock. The best seller is Alpine Fries, at £3.00, followed by Lasagne and Pork Loin Roast.
#1Alpine FriesDonald Russell£3.00In stock
#2LasagneDonald Russell£6.50In stock
#3Pork Loin RoastDonald Russell£5.10In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Donald Russell in its comparison group.
- Average rating
- 4.75 / 5
- Rated products
- 92% of the catalogue
- In stock
- 81%
- Upper price quartile
- US$22.50
- Currency
- GBP
04 · Ads
Donald Russell ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Donald Russell runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since April 2022 (image, text, video).
£10 Off Full-Priced ProductsDonald Russell4 Oct 2026video
British Lean Steak Mince | 400g | Donald RussellDonald Russell4 Oct 2026image
Expert butchers since 1974Donald Russell4 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026DONALD RUSSELL LIMITEDverified
Image ad20 Oct 2026DONALD RUSSELL LIMITEDverified
Image ad20 Oct 2026DONALD RUSSELL LIMITEDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Donald Russell influencers
The creators who tag @donaldrussellbutchers on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @donaldrussellbutchers on Instagram, led by Grace Forell (15.7k followers, 5.4% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| GGrace Forell@grace_forell · 🇬🇧 GB | Finance stock crypto Creator | 15.7k | 5.4% | 1 | Tagged @donaldrussellbutchers |
06 · Competitors according to Gravity
Donald Russell competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Donald Russell among Food Items brands in the United Kingdom. The closest is The Meat Man, then DT Waller and Sons, Bromfields Butchers, Saffron Alley, Spice Village Halal Meat & Foods, Celeplate.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| The Meat Manthemeatman.co.uk | |||||||
| DT Waller and Sonswallersbutchers.co.uk | |||||||
| Bromfields Butchersbromfieldsbutchers.co.uk | |||||||
| Saffron Alleysaffronalley.com | |||||||
| Spice Village Halal Meat & Foodsspicevillagehalalmeat.co.uk | |||||||
| Celeplateceleplate.co.uk |
07 · Company
Who is behind Donald Russell?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Donald Russell is a company based in Telford, United Kingdom, on a domain registered in July 1998. It employs about 82 people.
- Entity country
- 🇬🇧 United Kingdom · Telford
- Domain registered
- 31 Jul 1998
- Status
- Operating
- Employees
- 82 on LinkedIn
- Own store
- donaldrussell.com · Shopify · GBP
- Catalogue
- 95 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Donald Russell
What people ask Google about Donald Russell.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Donald Russell a legit company?
According to Gravity by Benchr, Donald Russell is a brand based in Telford, United Kingdom: its website has existed since July 1998, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 82 people on LinkedIn, it has 10,728 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Donald Russell reviews
Customers rate Donald Russell 3.4 out of 5 on Trustpilot over 2,950 reviews, 233 of them in the last twelve months: 69% give five stars, 14% one star. Gravity by Benchr places that review volume in the top 5% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Donald Russell?
Donald Russell Limited is a premium butchery business that supplies quality beef, chicken, lamb and seafood to homes and restaurants across the UK and worldwide. Gravity by Benchr classifies it under Food Items, with Meat, Seafood & Eggs making up 69% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Donald Russell cost?
Donald Russell's best seller, Alpine Fries, sells £3.00 on donaldrussell.com. 81% of the catalogue is in stock. Gravity does not track prices daily: check donaldrussell.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Donald Russell discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Donald Russell advertises on Facebook and Instagram and on Google, where its offers often run. Check donaldrussell.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Donald Russell?
Donald Russell sells on its own website, donaldrussell.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Donald Russell?
Gravity by Benchr records a company based in Telford, United Kingdom, whose domain was registered in 1998, with 82 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Donald Russell growing?
Not at the moment. Gravity by Benchr estimates about 75,600 visits to donaldrussell.com in September 2026, down 12% in a month and down 7% over three months. Donald Russell ranks #115 of 5,144 Food Items brands in the United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Donald Russell use?
Gravity by Benchr identifies donaldrussell.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since April 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Donald Russell spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Donald Russell on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Food Items brands in the United Kingdom?
Among Food Items brands in the United Kingdom in the Gravity by Benchr index, Donald Russell ranks #115 of 5,144 by estimated traffic. Its closest competitors on the same market are The Meat Man, DT Waller and Sons, Bromfields Butchers, Saffron Alley and Spice Village Halal Meat & Foods. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Donald Russell.