Brand page · Decor · Australia
double.online: 179K visits a month, 112 active Meta ads, Gravity score 659.
double.online — Double Studio is an Australian brand that designs and sells washable rugs for contemporary homes, made from materials like wool, cotton, and recycled synthetic fibers. In September 2026 double.online drew an estimated 179K visits, up 27% on the month before. It ranks #29 of 6,489 Decor brands in Australia.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 55 peers: Decor brands in Australia with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Double Studio is an Australian brand that designs and sells washable rugs for contemporary homes, made from materials like wool, cotton, and recycled synthetic fibers.
01 · Traffic
How much traffic double.online gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
double.online drew an estimated 179K visits in September 2026, up 27% on the month before and up 57% over three months.
- Worldwide#57,367of 4.5M sites · Top 5%
- In Australia#1,198of 105K sites · Top 5%
- Decor, worldwide#926of 185,686 brands · Top 1%
- Decor, Australia#29of 6,489 brands · Top 1%
179K
estimated visits in September
1 mo ▲ +27.2%4 mo ▲ +57.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about double.online.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
double.online holds 2.8 out of 5 on Trustpilot over 3 reviews, 3 of them in the last twelve months: 0% of customers give five stars and 100% one star.
Furniture Store Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What double.online sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
double.online sells on Shopify, 98% of its catalogue in stock. The best seller is Plinth Brown Chenille Rug, at A$90.00–A$870.00, followed by Standard Rug Base and Checkered Brown New Jute Rug.
#1Plinth Brown Chenille Rugdouble.onlineA$90.00–A$870.00In stock
#2Standard Rug Basedouble.onlineA$64.00–A$432.00In stock
Checkered Brown New Jute Rugdouble.onlineA$162.40–A$960.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places double.online in its comparison group.
- Average rating
- 4.29 / 5
- Rated products
- 21% of the catalogue
- In stock
- 98%
- Upper price quartile
- US$327.78
- Currency
- AUD
04 · Ads
What double.online is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
double.online runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since November 2023 (image, text, video).
Double OnlineDouble Online6 Oct 2026image
Zouzou Rugs x Double StudioDouble Online6 Oct 2026image
Double OnlineDouble Online5 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026TERRA ENTERPRISES PTY LTDverified
Text ad20 Oct 2026TERRA ENTERPRISES PTY LTDverified
Image ad20 Oct 2026TERRA ENTERPRISES PTY LTDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about double.online.
The creators who tag @double.online.au on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @double.online.au on Instagram, led by kind of wild (10.7K followers, 0.4% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| kkind of wild@kindofwildkids · 🇦🇺 AU | Decoration garden diy Creator | 10.7K | 0.4% | 2 | Tagged @double.online.au |
06 · Competitors according to Gravity
Who double.online competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for double.online among Decor brands in Australia. The closest is Rug Editorial, then Tumble, Ruggable, Revival, Loloi, Hug Rug.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Rug Editorialrugeditorial.com | |||||||
| Tumbletumbleliving.com | |||||||
| Ruggableshop.ruggable.com | |||||||
| Revivalrevivalrugs.com | |||||||
| Loloiloloirugs.com | |||||||
| Hug Rughugrug.co.uk |
07 · Company
The company behind double.online.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
double.online is a company based in Somerton, Australia, founded in 2022 according to LinkedIn, on a domain registered in November 2021. It employs about 9 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇦🇺 Australia · Somerton
- Founded
- 2022, per LinkedIn
- Domain registered
- 25 Nov 2021
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 9 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- double.online · Shopify · AUD
- Catalogue
- 360 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about double.online
What people ask Google about double.online.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is double.online a legit company?
According to Gravity by Benchr, double.online is a brand based in Somerton, Australia: its website has existed since November 2021, it sells on a Shopify store, it employs 9 people on LinkedIn, it has 73,399 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is double.online?
Double Studio is an Australian brand that designs and sells washable rugs for contemporary homes, made from materials like wool, cotton, and recycled synthetic fibers. Gravity by Benchr classifies it under Decor, with Rugs making up 84% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does double.online cost?
double.online's best seller, Plinth Brown Chenille Rug, sells from A$90.00 to A$870.00 on double.online. 98% of the catalogue is in stock. Gravity does not track prices daily: check double.online before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does double.online have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: double.online advertises on Facebook and Instagram and on Google, where its offers often run. Check double.online for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy double.online?
double.online sells on its own website, double.online, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind double.online?
Gravity by Benchr records a company based in Somerton, Australia, founded in 2022 according to LinkedIn, on a domain registered in 2021, with 9 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is double.online doing well?
Yes. Gravity by Benchr estimates about 179,400 visits to double.online in September 2026, up 27% in a month and up 57% over three months. double.online ranks #29 of 6,489 Decor brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does double.online use?
Gravity by Benchr identifies double.online as a Shopify store (standard plan, not Shopify Plus), selling in AUD. It advertises through Meta and on Google since November 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does double.online spend on Meta ads?
Gravity by Benchr does not publish a spend figure for double.online on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Decor brands in Australia?
Among Decor brands in Australia in the Gravity by Benchr index, double.online ranks #29 of 6,489 by estimated traffic. Its closest competitors on the same market are Rug Editorial, Tumble, Ruggable, Revival, Loloi. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with double.online.