Brand page · Decor
Loloi: 169K visits a month, 22 active Meta ads.
Loloi — Loloi Rugs designs and crafts rugs, pillows, wall art and throws for the thoughtfully layered home. In September 2026 loloirugs.com drew an estimated 169K visits, down 2% on the month before. It ranks #177 of 42,373 Decor brands.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026
About the store
Loloi Rugs designs and crafts rugs, pillows, wall art and throws for the thoughtfully layered home.
01 · Traffic
How much traffic Loloi gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Loloi drew an estimated 169K visits in September 2026, down 2% on the month before and down 6% over three months.
- Worldwide#60,383of 4.5M sites · Top 5%
- In United States#19,855of 1.2M sites · Top 5%
- Decor, worldwide#995of 185,686 brands · Top 1%
- Decor, United States#177of 42,373 brands · Top 1%
169K
estimated visits in September
1 mo ▼ −1.6%4 mo ▼ −5.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Loloi.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Loloi holds 3.4 out of 5 on Trustpilot over 1 review, 1 of them in the last twelve months: 0% of customers give five stars and 0% one star.
Rug Store Decoration and Interior Design Store Furniture Store Bedding Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Loloi sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Loloi sells on Shopify, 100% of its catalogue in stock. The best seller is Cushion Grip All Surface 1/8" GREY, at US$99,999.00, followed by PREMIUM GRIP RUG PAD BEIGE and DUAL GRIP FELTED RUG PAD GREY.
#1Cushion Grip All Surface 1/8" GREYLoloiUS$99,999.00In stock
#2PREMIUM GRIP RUG PAD BEIGELoloiUS$99,999.00In stock
#3DUAL GRIP FELTED RUG PAD GREYLoloiUS$99,999.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Loloi in its comparison group.
- Average rating
- Data not available
- Rated products
- 0% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$99,999.00
- Currency
- USD
04 · Ads
What Loloi is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Loloi runs Meta ads on Facebook, Instagram, and has advertised on Google since June 2025 (image, text).
Good Design. Good Business.Loloi Rugs5 Oct 2026image
Loloi RugsLoloi Rugs5 Oct 2026image
Loloi RugsLoloi Rugs5 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Loloi, Inc.verified
Text ad20 Oct 2026Loloi, Inc.verified
Text ad20 Oct 2026Loloi, Inc.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Loloi.
The creators who tag @loloirugs on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @loloirugs on Instagram, led by Alana (37.5K followers, 0.5% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| AAlana@paintandpeony · 🇺🇸 US | Decoration garden diy Creator | 37.5K | 0.5% | 8 | Tagged @loloirugs |
06 · Competitors according to Gravity
Who Loloi competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Loloi among Decor brands. The closest is Joon Loloi, then Jaipur Living, Incredible Rugs and Decor, Boutique Rugs, Rugs Direct, TROOST.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Joon Loloijoonloloi.com | |||||||
| Jaipur Livingjaipurliving.com | |||||||
| Incredible Rugs and Decorincrediblerugsanddecor.com | |||||||
| Boutique Rugsboutiquerugs.com | |||||||
| Rugs Directrugs-direct.com | |||||||
| TROOSTtroost.in |
07 · Company
The company behind Loloi.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Loloi is an e-commerce brand, on a domain registered in July 2003. It employs about 853 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- Data not available
- Founded
- Data not available
- Domain registered
- 29 Jul 2003
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 853 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- loloirugs.com · Shopify · USD
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Loloi
What people ask Google about Loloi.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Loloi legit?
According to Gravity by Benchr, Loloi is a brand: its website has existed since July 2003, it sells on a Shopify store, it employs 853 people on LinkedIn, it has 647,854 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What does Loloi sell?
Loloi Rugs designs and crafts rugs, pillows, wall art and throws for the thoughtfully layered home. Gravity by Benchr classifies it under Decor, with Rugs making up 0% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Loloi cost?
Loloi's best seller, Cushion Grip All Surface 1/8" GREY, sells US$99,999.00 on loloirugs.com. 100% of the catalogue is in stock. Gravity does not track prices daily: check loloirugs.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Loloi discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Loloi advertises on Facebook and Instagram and on Google, where its offers often run. Check loloirugs.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Loloi?
Loloi sells on its own website, loloirugs.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who is behind Loloi?
Gravity by Benchr records a company, whose domain was registered in 2003, with 853 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Loloi doing well?
Not at the moment. Gravity by Benchr estimates about 168,700 visits to loloirugs.com in September 2026, down 2% in a month and down 6% over three months. Loloi ranks #177 of 42,373 Decor brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Loloi use?
Gravity by Benchr identifies loloirugs.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since June 2025. Source: Gravity by Benchr platform and advertising records.
What is Loloi's ad budget?
Gravity by Benchr does not publish a spend figure for Loloi on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Decor brands?
Among Decor brands in the Gravity by Benchr index, Loloi ranks #177 of 42,373 by estimated traffic. Its closest competitors on the same market are Joon Loloi, Jaipur Living, Incredible Rugs and Decor, Boutique Rugs, Rugs Direct. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Loloi.