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  5. Dr. Scholl's

Brand page · Personal Care · United States

Dr. Scholl's Top 1% worldwide Top 1% in United States Top 1% in Personal Care Top 1% in Personal Care in United States
drscholls.com·🇺🇸 PARSIPPANY, United States· Shopify·Since 1996

Dr. Scholl's: 462k visits a month, 65 active Meta ads, Gravity score 635.

Dr. Scholl's — Explore Dr. Scholl's foot and skin care products. Find custom fit orthotics, shoe inserts and insoles, and education for healthier feet. In September 2026 drscholls.com drew an estimated 462k visits. It ranks #152 of 33,626 Personal Care brands in United States and holds a 1.8 Trustpilot rating over 35 reviews.

drscholls.com@drscholls_official 30.4kYouTube 28kFacebookLinkedIn 8kTrustpilot 1.8Meta Ad Library 65

Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
462k
+0% vs. August 2026
Instagram followers
30.4k
909 posts · @drscholls_official
Trustpilot
1.8
35 reviews · 13 in 12 months
Meta ads
65
active · on Google since 2025
Products
98%
in stock · 144 collections
Rank in United States
#152
of 33,626 in Personal Care
LinkedIn
8k
followers · 782 employees
Earned media value
€25.4k
per month, Instagram

Gravity score

635/ 1000 · 10 of 10 indicators rated
Brand Power577
Momentum729
Performance599

Percentiles within 792 peers: Personal Care brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

Explore Dr. Scholl's foot and skin care products. Find custom fit orthotics, shoe inserts and insoles, and education for healthier feet.

01 · Traffic

How much traffic Dr. Scholl's gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

Dr. Scholl's drew an estimated 462k visits in September 2026 and down 1% over three months.

  • Worldwide#26,449of 4.5m sites · Top 1%
  • In United States#8,629of 1.2m sites · Top 1%
  • Personal Care, worldwide#1,035of 215,119 brands · Top 1%
  • Personal Care, United States#152of 33,626 brands · Top 1%
Monthly visitssource Sept 2026

462k

estimated visits in September

1 mo ▲ +0.1%4 mo ▼ −0.7%

The monthly curve, 24 months of history and the category comparison.

Create your free account
Audience by country, free account
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02 · Reviews

What customers say about Dr. Scholl's.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

Dr. Scholl's holds 1.8 out of 5 on Trustpilot over 35 reviews, 13 of them in the last twelve months: 14% of customers give five stars and 69% one star. That volume places Dr. Scholl's in the top 50% of the 270,321 Trustpilot pages in the Gravity index.

Trustpilotread 21 Oct 2026
1.8TrustScore · 35 reviews · 13 in 12 months
Top 50% review volume
5 ★14%
4 ★3%
3 ★3%
2 ★11%
1 ★69%

Shoe Store Orthopedic Shoe Store Foot Care

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What Dr. Scholl's sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Dr. Scholl's sells on Shopify, 98% of its catalogue in stock. The best seller is Custom FiT® Pain Relief Orthotic Inserts 3/4 Length, at US$54.99, followed by Plantar Fasciitis Pain Relief Sized to Fit Insoles and Plantar Fasciitis All-Day Pain Relief Orthotics.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Foot Care43%
Cosmetics24%
Medicine & Drugs18%
First Aid15%

Share of the catalogue by product family.

Activity mixdominant: Personal Care
Personal Care67%
Health Care33%

The dominant category places Dr. Scholl's in its comparison group.

Prices and ratingsstore data
Average rating
4.56 / 5
Rated products
38% of the catalogue
In stock
98%
Upper price quartile
US$17.69
Currency
USD

05 · Influencers

Who talks about Dr. Scholl's.

The creators who tag @drscholls_official on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @drscholls_official on Instagram, led by awesome juliee ⚜️ (35.4k followers, 0.4% engagement).

Influencersaccounts tagging @drscholls_official · Instagram
AccountProfileFollowersEngagementTagsRelationship
aawesome juliee ⚜️@awesomejuliee · 🇺🇸 USFitness sport bodybuilding Creator35.4k0.4%2Tagged @drscholls_official
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who Dr. Scholl's competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for Dr. Scholl's among Personal Care brands in United States. The closest is Superfeet Worldwide, then PowerStep, Upstep, shoeinsoles.co.uk, SereniVida, Stepprs.

CompetitorsPersonal Care · United States · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
Superfeet Worldwidesuperfeet.com
PowerSteppowerstep.com
Upstepupstep.com
shoeinsoles.co.ukshoeinsoles.co.uk
SereniVidaserenivida.co
Stepprsstepprs.com
Competitors Gravity finds for Dr. Scholl's. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare Dr. Scholl's with Superfeet Worldwide

07 · Company

The company behind Dr. Scholl's.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

Dr. Scholl's is a company based in PARSIPPANY, United States, on a domain registered in June 1996. It employs about 782 people.

Legal entityGravity index, Nov 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
🇺🇸 United States · PARSIPPANY
Founded
Data not available
Domain registered
12 Jun 1996
Share capital
Data not available
Status
Operating
President
Data not available
Activity code
Data not available
Employees
782 on LinkedIn · 51-200
FundingGravity index, Nov 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Nov 2026
Own store
drscholls.com · Shopify · USD
Catalogue
144 collections
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about Dr. Scholl's

What people ask Google about Dr. Scholl's.

11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is Dr. Scholl's legit?

According to Gravity by Benchr, Dr. Scholl's is a brand based in PARSIPPANY, United States: its website has existed since June 1996, it sells on a Shopify store, it employs 782 people on LinkedIn, it has 30,397 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

Dr. Scholl's reviews

Customers rate Dr. Scholl's 1.8 out of 5 on Trustpilot over 35 reviews, 13 of them in the last twelve months: 14% give five stars, 69% one star. Gravity by Benchr places that review volume in the top 50% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.

What is Dr. Scholl's known for?

Explore Dr. Scholl's foot and skin care products. Find custom fit orthotics, shoe inserts and insoles, and education for healthier feet. Gravity by Benchr classifies it under Personal Care, with Foot Care making up 43% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

Dr. Scholl's prices: how much is it?

Dr. Scholl's' best seller, Custom FiT® Pain Relief Orthotic Inserts 3/4 Length, sells US$54.99 on drscholls.com. 98% of the catalogue is in stock. Gravity does not track prices daily: check drscholls.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.

Dr. Scholl's promo code

Gravity by Benchr does not collect discount codes. What Gravity observes: Dr. Scholl's advertises on Facebook and Instagram and on Google, where its offers often run. Check drscholls.com for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where can I buy Dr. Scholl's?

Dr. Scholl's sells on its own website, drscholls.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Who is behind Dr. Scholl's?

Gravity by Benchr records a company based in PARSIPPANY, United States, whose domain was registered in 1996, with 782 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is Dr. Scholl's growing?

Not at the moment. Gravity by Benchr estimates about 462,000 visits to drscholls.com in September 2026, up 0% in a month and down 1% over three months. Dr. Scholl's ranks #152 of 33,626 Personal Care brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does Dr. Scholl's use?

Gravity by Benchr identifies drscholls.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since March 2025. Source: Gravity by Benchr platform and advertising records, November 2026.

How much does Dr. Scholl's spend on Meta ads?

Gravity by Benchr does not publish a spend figure for Dr. Scholl's on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Personal Care brands in United States?

Among Personal Care brands in United States in the Gravity by Benchr index, Dr. Scholl's ranks #152 of 33,626 by estimated traffic. Its closest competitors on the same market are Superfeet Worldwide, PowerStep, Upstep, shoeinsoles.co.uk and SereniVida. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Dr. Scholl's.